e-Strategist at Spencer e-Strategies
Zürich Area, Switzerland
- Current
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- Senior Online Marketing Manager - SEO at be2
- Web Strategist Consultant at Spencer e-Strategies
- Past
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- SEO Project Manager at comparis.ch AG
- SEO Instructor at SEO Strategy Workshop
- Consultant at Joe's Media B.V.
- SEO / SEM Manager at ricardo.ch AG
- Strategic Operational Manager at EasyToBook.com GmbH
- Global Web Manager at TomTom International BV
- European Web Manager at Philips Consumer Electronics B.V.
- Manager of Web Development at Xtalis N.V.
- Web Designer at TALX Corporation (formly The Frick Company)
- Graphic Designer at Group360 Communications (formerly Color Associates Creative Group)
- Freelance Adobe Software Instructor at The Waylon Company
- Freelance Advertising Designer at J Walter Thompson (JWT) Specialized Communications
- Freelance Graphic Designer at Spencer Graphics
- Graphic Designer / Typographer at Custom Printing Inc.
- Freelance Advertising Designer at Killeen Daily Herald
- Graphic Designer at U.S. Department of Defense 234th Base Support Battalion – Marketing and Advertising Division
- Graphic Designer at U.S. Department of Defense 8th Army - Training Support Activity Korea (TSAK)
- Education
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- Taegu American School
- St. Louis Community College
- Southwestern Illinois College
- Art Institute of Philadelphia
- Science and Art of Oklahoma
- Recommended
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13 people have recommended Joe - Connections
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307
connections
- Industry
- Internet
- Websites
Joe Spencer’s Summary
Joe Spencer’s Specialties:
SEM, SEO, SMO, PPC, Social Media, Web Development, Analytics, e-Commerce, Localization and e-Strategies.
Joe Spencer’s Experience
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Senior Online Marketing Manager - SEO
be2
(Privately Held; Online Media industry)
October 2008 — Present (10 months)
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Web Strategist Consultant
Spencer e-Strategies
(Internet industry)
September 2008 — Present (11 months)
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SEO Project Manager
comparis.ch AG
(Privately Held; Consumer Services industry)
February 2009 — June 2009 (5 months)
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SEO Instructor
SEO Strategy Workshop
(Partnership; Internet industry)
June 2009 — June 2009 (1 month)
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Consultant
Joe's Media B.V.
(Internet industry)
June 2006 — September 2008 (2 years 4 months)
Development of e-commerce websites and management of e-marketing campaigns for SMEs and independent artists.
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SEO / SEM Manager
ricardo.ch AG
(Internet industry)
July 2008 — September 2008 (3 months)
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Strategic Operational Manager
EasyToBook.com GmbH
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
March 2007 — June 2008 (1 year 4 months)
Leading strategic e-commerce and e-marketing initiatives critical to the on-going growth within the online travel industry. Initiatives include creating new strategic partnerships, globalization & localization of website, expanding hotel inventory by 1000%, evaluation of new products, redefining online marketing channel strategy, creating content localization work flow and reorganization of internal business processes to increase efficiency and scalability to support the 1000% growth in business.
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Global Web Manager
TomTom International BV
(Public Company; 1001-5000 employees; TOM2.AS; Consumer Electronics industry)
June 2005 — May 2006 (1 year)
Recruitment, team-building and management of the Web Marketing Team responsible for executing and evaluating all TomTom web communications, based on budget and in alignment with TomTom’s IPO tactical marketing plan. Created new business processes for handling the demand of website maintenance and new web projects supporting Global MARCOM, Sales Department, PR Team, Investor Relations and Customer Support Department activities.
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European Web Manager
Philips Consumer Electronics B.V.
(Public Company; 10,001 or more employees; PHIA.AS; Consumer Electronics industry)
October 2001 — June 2005 (3 years 9 months)
Recruitment and management of a six-member Central Web Management Team consisting of Content Managers, Web Masters, Web Designers, Web Developers, Flash Designers/Developers and Interns) Responsible for managing 28 localized B2C and B2B consumer electronics product catalog websites, over 2000 Microsites and 8 e-Learning solutions, for 28 European countries.
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Manager of Web Development
Xtalis N.V.
(Public Company; 11-50 employees; Internet industry)
January 2001 — October 2001 (10 months)
Recruitment and management of a four-member Web Development Department consisting of Web Developers and Web Designers that maintained six localized European websites. The Xtalis website was used for promoting the service of offering Small and Medium Sized Businesses (SME's) an affordable customized website solution which could be online within 48 hours.
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Web Designer
TALX Corporation (formly The Frick Company)
(Public Company; 501-1000 employees; TALX; Human Resources industry)
April 2000 — January 2001 (10 months)
Core area of responsibility was to design the Frick Company website which was used for promoting their unemployment cost management, internet and intranet human resource applications services and employee tax management services. Concept designed and developed GUIs for online human resource management applications.
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Graphic Designer
Group360 Communications (formerly Color Associates Creative Group)
(Privately Held; 51-200 employees; Graphic Design industry)
May 1997 — April 2000 (3 years)
Responsibilities include mainly of photographic retouching and color correcting in RGB color space. These images are used for large format display graphics for trade shows. Also worked on several large e-commerce web sites and portals.
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Freelance Adobe Software Instructor
The Waylon Company
(Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry)
May 1998 — May 1998 (1 month)
This was a two day project to teach the updated versions of Adobe Illustrator 7.0, Adobe Photoshop 4.0 and QuarkXPress 4.0 to the creative staff.
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Freelance Advertising Designer
J Walter Thompson (JWT) Specialized Communications
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 1998 — May 1998 (4 months)
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Freelance Graphic Designer
Spencer Graphics
(Graphic Design industry)
November 1996 — March 1998 (1 year 5 months)
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Graphic Designer / Typographer
Custom Printing Inc.
(Privately Held; 11-50 employees; Printing industry)
May 1994 — October 1996 (2 years 6 months)
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Freelance Advertising Designer
Killeen Daily Herald
(Newspapers industry)
March 1994 — May 1994 (3 months)
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Graphic Designer
U.S. Department of Defense 234th Base Support Battalion – Marketing and Advertising Division
(Graphic Design industry)
February 1991 — January 1994 (3 years)
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Graphic Designer
U.S. Department of Defense 8th Army - Training Support Activity Korea (TSAK)
(Graphic Design industry)
August 1988 — June 1989 (11 months)
Joe Spencer’s Education
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Taegu American School
1984 — 2008
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St. Louis Community College
1999 — 2000
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Southwestern Illinois College
Bachelor of Science Program 1998 — 1999
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Art Institute of Philadelphia
1990 — 1991
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Science and Art of Oklahoma
1989 — 1990
Additional Information
Joe Spencer’s Websites:
Joe Spencer’s Groups:
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Web Analytics Association -
LI Switzerland -
TomTom -
Advanced Web Metrics with Google Analytics -
SEO Strategy Workshop
Joe Spencer’s Honors:
TomTom.com - Web Marketing Association - Outstanding Website - 2006
TomTom.nl - 2C Usability Award - 2006
TomTom - Golden Euro Effie - 2006
Philips.nl - 2C Usability Award - 2005
Philips.com - World's Fourth-Best Website, Byte Level - 2004
ThingsToDoYourThing.com - Macromedia Site of the Day for June 04, 2004
