Joe Spencer

Current

• Web Strategist Consultant at Spencer e-Strategies

Past

• Consultant at Joe's Media B.V.
• SEO / SEM Manager at ricardo.ch AG
• Strategic Operational Manager at EasyToBook.com GmbH

• Global Web Manager at TomTom International BV
• European Web Manager at Philips Consumer Electronics B.V.
• Manager of Web Development at Xtalis N.V.
• Web Designer at TALX Corporation (formly The Frick Company)
• Graphic Designer at Group360 Communications (formerly Color Associates Creative Group)
• Freelance Adobe Software Instructor at The Waylon Company
• Freelance Advertising Designer at J Walter Thompson (JWT) Specialized Communications
• Freelance Graphic Designer at Spencer Graphics
• Graphic Designer / Typographer at Custom Printing Inc.
• Freelance Advertising Designer at Killeen Daily Herald
• Graphic Designer at U.S. Department of Defense 234th Base Support Battalion – Marketing and Advertising Division
• Graphic Designer at U.S. Department of Defense 8th Army - Training Support Activity Korea (TSAK)

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Recommended

11 people have recommended Joe

Connections

216 connections

Industry

Internet

Websites

• JoeSpencer.biz
• Joe Spencer on Xing
• Joe Spencer on Naymz

Joe Spencer’s Summary

I consider myself an international e-business professional with intensive graphic design, online marketing, e-commerce management, content management, project management and web development experience.

Recently I've been the Strategic - Operational Director at EasyToBook.com, located in Zürich, Switzerland. Leading strategic e-commerce and online marketing initiatives critical to the on-going growth within the online travel industry. Initiatives include creating new strategic partnerships, globalization of website, expanding hotel inventory by 1000%, evaluation of new products, redefining online marketing channel strategy, creating unique content localization workflows and reorganization of internal business processes to increase efficiency and scalability to support the 1000% growth in business.

Previously I was the Global Web Manager at TomTom International BV, Amsterdam, the Netherlands. Where I managed the Web Marketing Team within the Global Marketing Department, with responsibility of managing, executing and evaluating all TomTom's web communications. Areas of focus were globalization, usability, scalability, creating online marketing channels and defining the e-commerce strategy of TomTom's websites.

Prior to TomTom, I was the Consumer Electronics Web Manager within the European Marketing Department at Philips Electronics positioned at the international headquarters in Amsterdam, the Netherlands. I managed a ten-member Central Web Management Team which created online marketing channels, business processes, rollout CRM applications and trained the EMEA Marketing and Product Managers on internet marketing techniques.

I am currently seeking a position as an Online Marketing Manager or e-Commerce Manager to focus my e-business skill-sets on a specific area of expertise.

Joe Spencer’s Specialties:

seo, sem, web design, development, project management, e-business, e-marketing, e-commerce, e-crm, e-learning, content management, globalization, localization, usability, server administration, php, mysql, ajax, xhtml, css, web 2.0, soap api,

Joe Spencer’s Experience

• Web Strategist Consultant

  Spencer e-Strategies

  (Internet industry)

  September 2008 — Present (2 months)

• Consultant

  Joe's Media B.V.

  (Internet industry)

  June 2006 — September 2008 (2 years 4 months)

  Development of e-commerce websites and management of e-marketing campaigns for SMEs and independent artists.

• SEO / SEM Manager

  ricardo.ch AG

  (Internet industry)

  July 2008 — September 2008 (3 months)

• Strategic Operational Manager

  EasyToBook.com GmbH

  (Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

  March 2007 — June 2008 (1 year 4 months)

  Leading strategic e-commerce and e-marketing initiatives critical to the on-going growth within the online travel industry. Initiatives include creating new strategic partnerships, globalization & localization of website, expanding hotel inventory by 1000%, evaluation of new products, redefining online marketing channel strategy, creating content localization work flow and reorganization of internal business processes to increase efficiency and scalability to support the 1000% growth in business.

• Global Web Manager

  TomTom International BV

  (Public Company; 1001-5000 employees; TOM2.AS; Consumer Electronics industry)

  June 2005 — May 2006 (1 year)

  Recruitment, team-building and management of the Web Marketing Team responsible for executing and evaluating all TomTom web communications, based on budget and in alignment with TomTom’s IPO tactical marketing plan. Created new business processes for handling the demand of website maintenance and new web projects supporting Global MARCOM, Sales Department, PR Team, Investor Relations and Customer Support Department activities.

• European Web Manager

  Philips Consumer Electronics B.V.

  (Public Company; 10,001 or more employees; PHIA.AS; Consumer Electronics industry)

  October 2001 — June 2005 (3 years 9 months)

  Recruitment and management of a six-member Central Web Management Team consisting of Content Managers, Web Masters, Web Designers, Web Developers, Flash Designers/Developers and Interns) Responsible for managing 28 localized B2C and B2B consumer electronics product catalog websites, over 2000 Microsites and 8 e-Learning solutions, for 28 European countries.

• Manager of Web Development

  Xtalis N.V.

  (Public Company; 11-50 employees; Internet industry)

  January 2001 — October 2001 (10 months)

  Recruitment and management of a four-member Web Development Department consisting of Web Developers and Web Designers that maintained six localized European websites. The Xtalis website was used for promoting the service of offering Small and Medium Sized Businesses (SME's) an affordable customized website solution which could be online within 48 hours.

• Web Designer

  TALX Corporation (formly The Frick Company)

  (Public Company; 501-1000 employees; TALX; Human Resources industry)

  April 2000 — January 2001 (10 months)

  Core area of responsibility was to design the Frick Company website which was used for promoting their unemployment cost management, internet and intranet human resource applications services and employee tax management services. Concept designed and developed GUIs for online human resource management applications.

• Graphic Designer

  Group360 Communications (formerly Color Associates Creative Group)

  (Privately Held; 51-200 employees; Graphic Design industry)

  May 1997 — April 2000 (3 years)

  Responsibilities include mainly of photographic retouching and color correcting in RGB color space. These images are used for large format display graphics for trade shows. Also worked on several large e-commerce web sites and portals.

• Freelance Adobe Software Instructor

  The Waylon Company

  (Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry)

  May 1998 — May 1998 (1 month)

  This was a two day project to teach the updated versions of Adobe Illustrator 7.0, Adobe Photoshop 4.0 and QuarkXPress 4.0 to the creative staff.

• Freelance Advertising Designer

  J Walter Thompson (JWT) Specialized Communications

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  February 1998 — May 1998 (4 months)

• Freelance Graphic Designer

  Spencer Graphics

  (Graphic Design industry)

  November 1996 — March 1998 (1 year 5 months)

• Graphic Designer / Typographer

  Custom Printing Inc.

  (Privately Held; 11-50 employees; Printing industry)

  May 1994 — October 1996 (2 years 6 months)

• Freelance Advertising Designer

  Killeen Daily Herald

  (Newspapers industry)

  March 1994 — May 1994 (3 months)

• Graphic Designer

  U.S. Department of Defense 234th Base Support Battalion – Marketing and Advertising Division

  (Graphic Design industry)

  February 1991 — January 1994 (3 years)

• Graphic Designer

  U.S. Department of Defense 8th Army - Training Support Activity Korea (TSAK)

  (Graphic Design industry)

  August 1988 — June 1989 (11 months)

Additional Information

Joe Spencer’s Websites:

• JoeSpencer.biz
• Joe Spencer on Xing
• Joe Spencer on Naymz

Joe Spencer’s Groups:

•    LinkedSEO
•    On Startups - The Community For Entrepreneurs
•    WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group
•    Pro Marketers - For Marketing Professionals
•    Online Marketing Experts
•    InternetRetailing
•    Mobile Marketing
•    Online marketing
•    Web Analytics Association
•    Project Manager Networking Group
•    Search Engine Strategies Conference & Expo
•    eMarketing Association Network
•    Technology Marketing Community
•    Online Advertising Professionals
•    E-Commerce Network
•    Web 2.0 Mapping and Social Networks Meetup Group
•    Search Marketing Salon
•    Search Engine Land
•    Mobile Analytics
•    Advertising professionals
•    SearchEngineWatch.com Forums
•    TomTom
•    Newspaper SEO group
•    Startups and Venture Capital
•    SEO is about Organic Search Marketing
•    Advanced Web Metrics with Google Analytics
•    User Experience
•    SEO Hardcore
•    PPC Marketing
•    Widgets & Gadgets
•    Web Analytics Strategies
•    Philips Consumer Lifestyle
•    Search Engine Markeing World
•    SEO Expert
•    Search Engine Professionals
•    SEO & Web Analytic Global Round Table

Joe Spencer’s Honors:

TomTom.com - Web Marketing Association - Outstanding Website - 2006
TomTom.nl - 2C Usability Award - 2006
TomTom - Golden Euro Effie - 2006
Philips.nl - 2C Usability Award - 2005
Philips.com - World's Fourth-Best Website, Byte Level - 2004
ThingsToDoYourThing.com - Macromedia Site of the Day for June 04, 2004