Joe Santa Maria
Senior Manager and Brand Specialist
- Location
- Worcester, Massachusetts (Greater Boston Area)
- Industry
- Health, Wellness and Fitness
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Joe Santa Maria's Overview
- Current
-
- Brand Manager/Vice President at Fitness Management Systems
- General Manager at Worcester Fitness
- Owner at Ghost Sin Music
- Past
-
- Marketing and Development at Worcester County Newspapers
- Marketing Coordinator at Empire
- Recommendations
-
43 people have recommended Joe
- Connections
-
500+ connections
- Websites
Joe Santa Maria's Summary
Over 25 years of sales, marketing and brand management experience.
Creating sales opportunities through varied relationship techniques, market demographic knowledge and a focused branding strategy.
Specializing in new client acquisition, client retention, client experience and long-term brand and product vision.
Specialties
Project development, Creative Vision, Brand Design and Implementation Negotiating, Management, purchasing, acquisitions, songwriting and production, corporate identity, Client Relations.
Joe Santa Maria's Experience
Brand Manager/Vice President
Fitness Management Systems
Health, Wellness and Fitness industry
September 1996 – Present (15 years 6 months)
Manages an organization with complete P&L responsibility, reporting to the Chief Financial Officer.
Designs and produces entire brand identity of four commercial health clubs as well as other company properties.
Creates detailed budgets for the various operations, tracks actual expenses and reviews exceptions.
Negotiates high level contracts.
Supervises and manages corporate marketing and advertising plan for four commercial health clubs and other company properties.
Establishes detailed market analysis systems for all company properties.
Prepares financial reports for Chief Executive Officer, owners and investors.
Spearheaded strategic plan to incorporate new corporate umbrella system for company. Designed and created the parent corporation Fitness Management Systems.
Redesigns staffing models to accommodate changes in budget activity.
Restructured and improved corporate image and message.
Creates training programs for new and existing employees,that have resulted in improved productivity.
Evaluates market conditions to determine allocation of resources to various products and services.
Represents firm as a requested speaker for New England Health and Racquet Sport Association.
Designs and implements full on-line marketing strategy including web development, social networking, interactive blogs, video production and optimization.
Creates and plans corporate community outreach programs.
Presents and expedites solutions to issues evolving from all areas of the companies properties.
Designed and developed a launch event following a complete redesign of brand identity.
General Manager
Worcester Fitness
Privately Held; 51-200 employees; Health, Wellness and Fitness industry
April 1994 – Present (17 years 11 months) Worcester, Massachusetts
Manages an organization with complete P&L responsibility, reporting to the Chief Executive Officer.
Executed daily operations of two commercial fitness centers and one on-site corporate fitness center.
reviewed exceptions.
Trained and managed management team of seven to ten and achieved significant improvements in their productivity.
Negotiated high level contracts.
Supervisory responsibilities for over 75 employees, scheduled work hours, resolved conflicts, and determined salaries.
Prepared financial reports for Chief Executive Officer, owners and investors.
Maintained a high level of communication with staff and clients.
Responsible for creating and developing a strong and successful corporate fitness program responsible for over $450,000 in corporate membership revenue.
Represents firm as a requested speaker for New England Health and Racquet Sport Association.
Owner
Ghost Sin Music
Public Company; Myself Only; Entertainment industry
January 1992 – Present (20 years 2 months) Worcester, MA
Owner and Operator of Independent multi-media marketing company located in Central Massachusetts that specializes in corporate identity, brand creation, web presence optimization, music production, corporate promotional videos, and web site promotional video.
Joe Santa Maria's Courses
- Urban Studies
- Cities and Suburbs
- Group Conflict
Joe Santa Maria's Skills & Expertise
- Business Magament
- Business Analysis
- Business Strategy
- Music Production
- Public Relations
- Brand Development
- Web Development
- Corporate Identity
- Customer Relations
- Fitness
- Health
- Social Media Marketing
- Online Marketing
- Marketing Strategy
- Social Media
- Advertising
- Marketing Communications
- Writing
- Strategic Planning
- Budgeting
Joe Santa Maria's Additional Information
- Websites:
- Interests:
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marketing, corporate promotion, movie and television music placement, songwriting, mountain biking.
- Groups and Associations:
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IHRSA, NEHRSA, ASCAP, NSIC, Harry B. Fox Agency, World Wildlife Fund, Worcester Regional Chamber of Commerce, North Worcester Business Association, Better Business Bureau
-
- Honors and Awards:
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Worcester Business Journal- 40 under 40 award 2004
Worcester Magazine- Best Male Vocalist (write-in winner) 2008
Worcester Magazine- Best Health Club 1998
Worcester Magazine- Best Health Club 2000
Worcester Magazine-Best Health Club 2003
Worcester Magazine- Best Health Club 2006
Worcester Magazine-Best Health Club 2007
Worcester Magazine- Best Health Club 2008
Worcester Living Magazine- Best Fitness Center 2008
Worcester Magazine-Best Health Club 2009
City Living Magazine- Best Health Club 2009
Worcester Magazine-Best Health Club 2010
Number One Worldwide Modern Rock Broadjam- "Panic" 12 weeks
Number Nine Worldwide Modern Rock Broadjam-"Crashing In" 4 weeks
Number Three Worldwide Modern Rock Broadjam-"November's Alright" 5 weeks
Number Six (out of 20) Worldwide all categories IAC Music "November's Alright" 2006
"A Different Nature" song placement DVD Worcester Love Season One
Requested Guitarist for Motion Picture "BoyBand"
Worcester Living-Best Fitness Center 2011
Contact Joe for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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