Versatile Web and Social Media Professional
Greater Denver Area
- Current
- Past
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- Assistant Site Producer for Lime.com at LIME
- Site Production Assistant at GearDirect
- Assistant Administrator at Laboratory for Space Geodesy & Remote Sensing (OSU)
- U.S. Staff Reporter at Goal.com (Formerly SoccerAge)
- Education
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- The Ohio State University
- University of Toledo
- Recommended
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1 person has recommended Joe - Connections
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47
connections
- Industry
- Internet
- Websites
Joe Rogel’s Summary
I'm highly interested in developing communities and Web sites that provide unique user experiences through a combination of intriguing design and interesting features, content and media.
Also, I enjoy participating in and cultivating Web communities driven by progressive concepts and values, with a focus on offering individuals a space for personal expression, encouraging creativity and fostering social interaction.
Furthermore, I'm continually inspired by the seemingly endless possibilities of CSS and enjoy coding and designing Web sites, as well as customizing my favorite content management platform: Wordpress.
In my free time, I can be found as "granolajoe" on my favorite social media sites, tweeting, blogging (http://granola-joe.com) or spinning records.
Joe Rogel’s Specialties:
10 years of interaction and participation on various types of online communities and social networks.
As an internet professional, skilled in Web site administration and production, content management systems, graphic design, CSS coding/design, social media marketing and consulting, SEO and more.
Five years of writing experience as a journalist, copy editor and blogger. Experienced in writing and editing using AP Style guidelines. Fluent Spanish speaker and writer.
Joe Rogel’s Experience
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Search and Social Media Coordinator
Gaiam
(Public Company; 201-500 employees; GAIA; Health, Wellness and Fitness industry)
September 2008 — Present (3 months)
• Coordinate with Search Engine Analyst to ensure sites consistently rank high on major search engines
• Develop social media profiles and relationships
• Research SEO trends and developments
• Competitive research and analysis
• Generate link-bait ideas
• Generate and apply linking possibilities
• Build internal links across Gaiam properties
• Monitor site for broken links, create redirects
• Monitor traffic trends and referrals across sites
• Research new ways to leverage content
• Write and/or distribute content on blogs, directories, wikis -
Assistant Site Producer for Gaiam Life
Gaiam
(Public Company; 201-500 employees; Health, Wellness and Fitness industry)
April 2007 — Present (1 year 8 months)
• Run daily site operations.
• Serve as community liaison and moderator, cultivating relationships, engaging in discussions, and encouraging interaction among members.
• Work with Site Producer, Managing Editor and Video Producer to publish content in coordination with current events and community interests.
• Generate ideas for interesting and timely content directed at active, eco-conscious individuals.
• Conceptualize unique features and tools to increase visitor loyalty and enhance user experience.
• Propose site enhancements and strategies, and develop specifications and page maps for site components, including blogs and message boards.
• Monitor site analytics and apply reports to identify positive trends and also address problem areas.
• Build and test weekly newsletter featuring a selection of articles, videos, community discussions and top-selling products.
• Coordinate with Search Engine Analyst to ensure site consistently ranks high on major search engines. -
Internet Professional and Consultant
Independent
(Internet industry)
July 2006 — Present (2 years 5 months)
• Social media marketing and consulting
• CSS and HTML Web site design
• Content management and site production
• Domain and hosting registration
• Deployment and administration of content management systems -
Assistant Site Producer for Lime.com
LIME
(Privately Held; 11-50 employees; Online Media industry)
October 2007 — January 2008 (4 months)
• Supported the Lime.com site during a transitional period following its acquisition by Gaiam, Inc., from October 2007 through January 2008.
• Served as administrator and ran daily operations on the Drupal content management system.
• Managed changes to front page, site sections and advertising spots.
• Set up and published content, including articles, quizzes, forums, video, and custom HTML/CSS pages.
• Built monthly feature packages, which consisted of a mixture of audio and video content, lifestyle guides, articles, blog posts, products and quizzes that corresponded with specific themes.
• Responsible for setup and mailing of newsletters sponsored by advertisers and partners.
• Monitored site analytics and generated reports on traffic statistics, content performance, and more to identify positive trends and address problem areas. -
Site Production Assistant
GearDirect
(Privately Held; Sporting Goods industry)
October 2005 — April 2007 (1 year 7 months)
• Served as editor of three company blogs; generating content ideas, copy editing and publishing posts,
and designing graphics and layouts.
• Wrote monthly company newsletter consisting of feature stories and product reviews.
• Monitored traffic statistics for blogs, observing visitor behaviors andidentifying trends.
• Designed and maintained department intranet.
• Designed graphics for company Web sites and magazine promotions.
• Published and updated content for merchandise on three retail Web sites.
• Photographed merchandise and prepared images for the Web.
• Awarded on numerous occasions for best writing, Web site enhancement ideas and designs. -
Assistant Administrator
Laboratory for Space Geodesy & Remote Sensing (OSU)
(Educational Institution; 11-50 employees; Research industry)
October 2003 — July 2005 (1 year 10 months)
• Designed and managed Web sites, maintained multiple servers and work stations.
• Managed the purchase and installation of hardware and software.
• Built and managed a Web-based academic and scientific research document archive.
• Proofread and edited dissertations for graduate students.
• Assisted professors and researchers with departmental projects.
• Delivered presentations reporting on the status of projects at group meetings.
• Provided technical support for a large group of graduate students, professors and researchers. -
U.S. Staff Reporter
Goal.com (Formerly SoccerAge)
(Privately Held; Online Media industry)
May 2003 — November 2004 (1 year 7 months)
• Covered international tournaments and matches in domestic soccer leagues in the U.S. and Mexico.
• Attended live matches and news conferences, and interviewed coaches, professional players and
representatives.
• Wrote features, match reports and news releases tailored for an Internet audience.
• Provided copy editing assistance to other reporters.
Joe Rogel’s Education
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The Ohio State University
Bachelor's, Public Affairs Journalism, 2003 — 2005
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University of Toledo
Transferred, Communication, 2000 — 2003
Additional Information
Joe Rogel’s Websites:
Joe Rogel’s Interests:
Football (Soccer), Cycling, Snowboarding, Bouldering, Climbing, Camping, Hiking, Graphic & Web Design, Classic/Vintage Bicycles, Vinyl Records, Collecting Music, Independent Film, DIY Projects, Recycling, Cooking, World Traveling
Joe Rogel’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
