Joe Pulizzi

Joe Pulizzi

Cleveland/Akron, Ohio Area
Marketing and Advertising

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Joe Pulizzi's Overview


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Joe Pulizzi's Summary

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.

CMI publishes Chief Content Officer magazine and produces Content Marketing World, the premier international event for content marketing - now the largest content marketing event in the world. CMI also produces additional CMW events in Europe and Australia.

Joe speaks around the country about "Content as the Future of Marketing" to both marketing and publishing groups. Joe is also co-author of Get Content Get Customers (with Newt Barrett, McGraw-Hill), a hands-on book about how any small, medium or large business can attract and grow customers by smart usage of content. Joe also wrote Managing Content Marketing with Robert Rose, which is an actionable plan for how organizations can structure around content marketing.

Joe's new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.

Some of Joe's recent speaking events include SXSW, DuPont, SAP, Dell, HP, Alcatel-Lucent, MarketingProfs, Online Marketing Summit, Digital Hollywood, Business Marketing Association, American Marketing Association, Association of National Advertisers and more. In the last six years, Joe has given over 300 presentations about the power of Content Marketing.

Joe Pulizzi's Experience

April 2007Present (7 years 6 months) Cleveland/Akron, Ohio Area

Joe Pulizzi's Publications

  • Epic Content Marketing

    • McGraw-Hill Education
    • September 7, 2013
    Authors: Joe Pulizzi

    How to Tell a Different Story, Break through the Clutter, & Win More Customers

    We need to be epic with our content marketing. We need to do it better. We need to focus more on our customers and less on our products. Yes, you heard that right…to sell more, we need to be marketing our products and services less. Epic Content Marketing shows any-sized business how to attract and retain customers by creating better and more lasting content than the competition.

  • Chief Content Officer

    • Content Marketing Institute
    • January 10, 2011
    Authors: Joe Pulizzi

    Chief Content Officer is the leading publication for content marketers. CCO is published on a quarterly basis and distributed to over 20,000 marketing professionals.

  • Managing Content Marketing

    • Content Marketing Institute
    • August 10, 2011
    Authors: Joe Pulizzi, Robert Rose

    Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

  • Get Content Get Customers

    • McGraw-Hill
    • April 29, 2009
    Authors: Joe Pulizzi, Newt Barrett

    Before you read this book, you may well be a skeptic about the content marketing revolution. Frankly, five years ago we were pretty much traditional marketers ourselves. Today, we are unapologetic content marketing evangelists.
    That's why we have written Get Content. Get Customers. We are compelled to share the lessons that we have learned as media executives, as observers of content marketing best practices, and, ultimately, as content marketing practitioners ourselves. Of course,this book is part of our own content marketing strategy.

    Although most organizations still rely primarily, if not exclusively, on traditional marketing tactics, a rapidly growing number of companies of all sizes are proving that content marketing is the one strategy that will pay dividends for their customers and for themselves.

    In fact, the accelerating shift to content marketing is occurring not because it's fashionable, but because it's effective.

Joe Pulizzi's Skills & Expertise

  1. Content Marketing
  2. Blogging
  3. B2B
  4. Public Speaking
  5. Publishing
  6. Social Media
  7. Inbound Marketing
  8. Digital Media
  9. Connecting People
  10. Inspiring People
  11. Live Events
  12. Marketing
  13. Marketing Strategy
  14. Integrated Marketing
  15. B2B Marketing
  16. Digital Strategy
  17. Copywriting
  18. Email Marketing
  19. Content Development
  20. Social Media Marketing
  21. Magazines
  22. SEO
  23. Webcasting
  24. Advertising
  25. Non-profits
  26. Lead Generation
  27. Online Advertising
  28. Marketing Communications
  29. Digital Marketing
  30. Content Strategy
  31. Strategy
  32. Entrepreneurship
  33. Content Management
  34. SEM
  35. Mobile Marketing
  36. Press Releases
  37. Social Networking
  38. Web Marketing
  39. Online Marketing
  40. New Media
  41. Web Analytics
  42. PPC
  43. Nonprofits
  44. Google Analytics
  45. Newsletters
  46. Publications
  47. Thought Leadership
  48. Brand Development
  49. Creative Direction
  50. SEO copywriting

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