LinkedInJoe Pianecki
Joe Pianecki

Joe Pianecki

Partner at Universal Windows Akron

Location
Cleveland/Akron, Ohio Area
Industry
Marketing and Advertising
Previous
  1. Curves,
  2. Akzo Nobel Decorative Coatings,
  3. Better Baked Foods
Education
  1. Cleveland State University
Recommendations2 people have recommended Joe
291connections

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291connections
Cleveland State University

Cleveland State University

Communications, business

View full profile

Background

Summary

Marketing stratigist, Sales closer, Sales training, Lead generation

Honest, intuitive, strong work ethic, my own worst critic with a sense of humor.
Passionate about developing programs that provide measurable results.
Experienced in how to gain leads and close business.
Brings a strong focus to achieve the end result.
Process oriented

Specialties:Develop a strategy and provide hands on execution to drive lead generation efforts and sell to end users. 50% first time close rate.

Experience

Partner

Universal Windows Akron
– Present (2 years 10 months)

Manage all operations including sales, marketing, trade shows, sales training and customer referral programs.

Owner/General Manager

Curves
(8 years 5 months)

Responsible for entire operation and P&L including site selection, vendor selection, staff development and training, marketing, advertising, customer relations and retention. Daily operations run by manager. Currently an investment. Has not and will not interfere with employment.
• Generated 400% profit on initial investment.
• Created low cost marketing program that built new business while energizing and retaining existing members.
• Captured free media coverage for 12 consecutive weeks in the local press and helped other area businesses gain customers.

Sr. Brand Manager

Akzo Nobel Decorative Coatings
(10 months)

Directed team of two direct reports responsible for Flood, Sikkens and Synteko brands. Collaborated with functional leaders in other departments including Sales, R&D, Accounting, Marketing Research, Channel Managers and Supply Chain.
• Directed launch efforts for seven new products in 2010 that are expected to represent 15% of volume
• Established positioning of Flood Brand to create differentiation among target end users and grow market share
• Developed and directed program to build sales in high density markets resulting in YTY sales increase of 87% in Home Depot.

Regional Manager

Better Baked Foods
(1 year 3 months)

Interim position. Sourced, recruited and directed independent representatives for packaged-goods product.
•Managed 25 independent reps in a 10-state territory with annual revenues of $4.1MM.
•Grew territory sales for product line by 10%.

Director of Sales & Marketing

PENTON CUSTOM MEDIA
(4 years 10 months)

Interim position. Sourced, recruited and directed independent representatives for packaged-goods product.
Managed 25 independent reps in a 10-state territory with annual revenues of $4.1MM.
Grew territory sales for product line by 10%.; Publisher supporting over 40 various B2B categories with magazines, trade shows and web tools.
Director of Marketing and Sales
Designed and presented marketing/sales strategies using custom media programs to profitably grow annual division revenue from $1MM to $3.5 MM.
Created and implemented a strategy to utilize existing Penton Media publication sales force and B2B customer base to provide $2MM in incremental revenue.
Developed financial model to benefit both divisional goals and individual publications.

Regional Director of Sales

PENTON CUSTOM MEDIA
(4 years 1 month)

Interim position. Sourced, recruited and directed independent representatives for packaged-goods product.
Managed 25 independent reps in a 10-state territory with annual revenues of $4.1MM.
Grew territory sales for product line by 10%.; Publisher supporting over 40 various B2B categories with magazines, trade shows and web tools.
Director of Marketing and Sales
Designed and sold marketing/sales strategies using custom media programs to profitably grow annual division revenue from $1MM to $3.5 MM.
Created and implemented a strategy to utilize existing Penton Media publication sales force and B2B customer base to provide $2MM in incremental revenue.
Developed financial model to benefit both divisional goals and individual publications.

WYSE ADVERTISING

Account Supervisor

Wyse Advertising
(10 years 1 month)

Directed agency efforts for Renaissance Hotels & Resorts, KeyBank, Finast Supermarkets and McDonald & Company.
• Directed and profitably managed over 100 national and local brand image, retail and B2B communication campaigns for upscale hotel properties.
• Profitably grew business with KeyBank account by 25% as a result of timely and superior work across multiple lines of business.
• Launched frequent shopper loyalty program for Finast Supermarkets, as part of an executive committee that resulted in a 10% increase of repeat customer traffic.
• Repositioned brand image for McDonald & Company Investments by formulating the first large-scale, regional advertising program. Directed agency team efforts for primary research, broadcast ad development, print creative and media buying.

Account Supervisor

Renaissance Hotels & Resorts
(10 years 1 month)

Cleveland's largest advertising agency with annual billings of over $150 MM.; Directed agency efforts; Directed and profitably managed over 100 national and local brand image, retail and B2B communication campaigns for upscale hotel properties.
Profitably grew business with KeyBank account by 25% as a result of timely and superior work across multiple lines of business.
Launched frequent shopper loyalty program for Finast Supermarkets, as part of an executive committee that resulted in a 10% increase of repeat customer traffic.
Repositioned brand image for McDonald & Company Investments by formulating the first large-scale, regional advertising program. Directed agency team efforts for primary research, broadcast ad development, print creative and media buying.

Account Executive

GRISWOLD ADVERTISING
(2 years 1 month)

Directed team effort to revitalize the Dutch Boy brand including package/label redesign, primary research, broadcast and print advertising, and point-of-sales materials.
Re-created brand to become second leading brand at Sherwin Williams among large-scale outlets and non-company paint stores.

Account Executive

GRISWOLD ADVERTISING
(2 years 1 month)

Directed team effort to revitalize the Dutch Boy brand including package/label redesign, primary research, broadcast and print advertising, and point-of-sales materials.
Re-created brand to become second leading brand at Sherwin Williams among large-scale outlets and non-company paint stores.

National Sales Promotion Manager

GLIDDEN COATINGS AND RESINS
(2 years 1 month)

Manufacturer of the Glidden brand of paint sold nationally.; Responsible for 10 national promotions including sales literature, point-of-sale, and print and broadcast advertising.
Developed promotion in conjunction with the Ford Motor Company to introduce Glidden brand in 2,000 K-Mart stores nationwide; increased sales 5%.
Lowered cost by $100K annually for 10 annual national sales promotions by streamlining design and production process.
Developed and presented programs as part of executive team to home center channel resulting in 20% increase (compared to industry growth of less than 2%) in sales.

National Sales Promotion Manager

GLIDDEN COATINGS AND RESINS
(2 years 1 month)

Manufacturer of the Glidden brand of paint sold nationally.; Responsible for 10 national promotions including sales literature, point-of-sale, and print and broadcast advertising.
Developed promotion in conjunction with the Ford Motor Company to introduce Glidden brand in 2,000 K-Mart stores nationwide; increased sales 5%.
Lowered cost by $100K annually for 10 annual national sales promotions by streamlining design and production process.
Developed and presented programs as part of executive team to home center channel resulting in 20% increase (compared to industry growth of less than 2%) in sales.

Account Executive

Meldrum & Fewsmith Advertising
(1 year)

Skills

  • Market Planning
  • P&L Management
  • Product Development
  • Team Building
  • Advertising Management
  • Sales Management
  • Direct Sales
  • Strategic Planning
  • Retail
  • Marketing
  • B2B
  • Lead Generation
  • Sales Operations
  • Marketing Communications
  • Strategy
  • Customer Service
  • Leadership
  • New Business Development
  • Training
  • Marketing Research
  • Sales
  • Program Management
  • Advertising
  • Cross-functional Team...
  • Management
  • Trade Shows
  • See 11+  See less

Education

Cleveland State University

BA, Communications, business

Dean's List consecutively the last two years of attendance.

Activities and Societies: Delta Sigma Phi

Cleveland State University

B.A, Business; Communications

Coursework toward MBA
Advanced Marketing Training through Akzo Nobel

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