Joseph Morin

Current

Advisor at Twtvite
Advisor at Klout
Partner at Boost Search Marketing

Evangelist at PubCon

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1 more...

Past

CEO and Co-Founder at Storybids, Inc.
Vice President, Strategic Marketing at UsedCars.com
Director, Strategic Marketing at Autobytel

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Recommended

9 people have recommended Joseph

Connections

500+ connections

Industry

Online Media

Websites

Joseph Morin’s Summary

Joseph has been the creative and driving force behind the launch of Storybids, a venture capital funded Web 2.0 start-up. A seasoned Internet advertising executive, Joseph has been heavily involved in the online marketing and online video market and now through Storybids, brings a product placement marketplace to user generated content within online video.

Joseph is also a Partner with Boost Search Marketing, a Southern California based international marketing consulting firm,specializing in enterprise level search optimization for large scale and global web properties, Joseph has worked with many companies on their search marketing campaigns including Austin Ventures, Autobytel, Inc., Azure Capital, Business.com, Clearstone Venture Capital, CreditCards.com, Dentist.net, Education.com, Enterprise Rent-A-Car, Microsoft, MGM Mirage, MRM Worldwide (div. of Interpublic Group of Cos), Tribune Interactive, UsedCars.com and World Publications.

Joseph served as Vice President of Strategic Marketing for UsedCars.com where as a principle, was instrumental in the sale of the company to Cobalt Automotive Group in a multi-million dollar transaction. He also worked as the in-house Strategic Marketing Director for Autobytel, Inc., the nation's largest online new car buying service for a two year period and pioneered their search marketing program.

He is a featured speaker at Internet Marketing conferences around the world having spoken at conferences in New York, Chicago, Los Angeles, Miami, Seattle, Las Vegas, San Jose, Toronto, Stockholm, London, Tokyo and Sao Paulo. He is also a Moderator of the forums ‘In-House and Corporate SEM’ and 'SEM Related Organizations & Events' at Search Engine Watch Forums as well as Evangelist and Director for the PubCon series of Internet Marketing Conferences by WebmasterWorld.

Joseph Morin’s Specialties:

Video monetization, product placement, alternative monetization strategies to implement multi-tier revenue streams such as SEO, contextual, ad supported networks and lead generation.

Expert witness in search engine marketing methodology having testified in a Federal Grand Jury trial and deposed on several lawsuits on cases involving search engines.

Due dilligence expert working with several top tier venture capital firms focusing on investment strategies regarding the search marketplace.

Joseph Morin’s Experience

Advisor

Twtvite

(Online Media industry)

August 2009 — Present (4 months)

Working with Founder Felipe Coimbra on growth and customer acquisition strategy.
Advisor

Klout

(Online Media industry)

May 2009 — Present (7 months)

Advisory Board working with Co-Founders Joe Fernandez and Binh Tran.
Partner

Boost Search Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 2001 — Present (8 years 6 months)

o Search Engine Optimization / Pay Per Click Management (PPC) Independent consultant to companies ranging from start-up to Fortune 500 to increase Internet visibility through strategic search marketing campaigns including:
o Conduct natural / organic optimization of enterprise level web properties to increase traffic from major search engines such as Google, Yahoo, MSN Search, and Ask.com.
o Pay-per-click management services such as Yahoo Search (Overture) and Google AdWords.
o Working with several top-tier venture capital firms on search marketing pre-investment due diligence.
o Have influence over $100 Million in collective client internet marketing budgets.
Evangelist

PubCon

(Online Media industry)

February 2001 — Present (8 years 10 months)

Evangelist for PubCon series of Internet marketing conferences in Las Vegas, Boston, Orlando, London and New Orleans. www.pubcon.com
CEO and Co-Founder

Storybids, Inc.

(Marketing and Advertising industry)

May 2006 — October 2009 (3 years 6 months)

As CEO, Joseph has been the creative and driving force behind the launch of Storybids. A seasoned Internet advertising executive, Joseph has been heavily involved in the online video market and now through Storybids, brings a product placement marketplace to user generated content within online video.

Storybids.com is a venture capital funded start up focused on the user generated ad marketplace offering product placement opportunities within online video.

The difference that Storybids creates is the online marketing aspect of product placement. Storybids offers branding opportunities in online and TV product placement markets.
Vice President, Strategic Marketing

UsedCars.com

(Privately Held; 1-10 employees; Internet industry)

January 2005 — November 2005 (11 months)

o Recent success: As Principle took UsedCars.com from 3 man operation to successful acquisition by Cobalt Automotive Group in November 2005. A large percentage of valuation was derived from natural/organic search listings and market penetration in the used car automotive market.
o Implemented lead generation program selling automotive leads to major ecommerce players. This area quickly became the top revenue earning category for the company
o Implemented contextual advertising program which became 2nd top earning category.
o Quadrupled overall traffic to over 2 Million page views per month via natural search optimization.
o Board Member – from 2002 until sale of company, took on VP role in 2005 for sale of company.
Director, Strategic Marketing

Autobytel

(Public Company; 201-500 employees; ABTL; Internet industry)

March 2003 — February 2005 (2 years )

o Pioneered Autobytel’s search engine marketing program including organic search engine optimization, keyword research, ROI analysis, conversion, search engine vendor relationships, paid inclusion and website analytics for the nation’s largest online new car buying service.
o Drove a 1304% increase in organic / natural search engine traffic to main web properties: Autobytel.com, Autoweb.com, CarSmart.com and Autosite.com within a one year timeframe.
o Increased number of web pages indexed by search engines from less than 100 pages to more than 20,000,000 across all web properties.
o Increased organic / natural search engine page views from less than 900,000 per month to more than 8,000,000 per month.
o Created business unit from scratch driving over $20 MM in profit derived via organic / natural search engine traffic since inception in March 2003.
o Achieved over 300,000 natural keyphrase search engine rankings as determined per Omniture referring keyword reporting.