
Digital Account Executive at Euro RSCG Biss Lancaster
United Kingdom

Digital Account Executive at Euro RSCG Biss Lancaster
United Kingdom
An energetic, creative and spontaneous Digital Media graduate with a passion for all things digital.
I pride myself on my combination of creative and technical adeptness, creating fun but workable ideas and exploring how digital media can be combined with the ‘traditional’ to engage with audiences in new and unusual ways.
When responding to challenges I show resilience and adopt a can-do attitude with determined enthusiasm to achieving objectives. I can easily adjust myself to specific and varied situations, with a willingness to learn and develop.
I enjoy work that demands creativity, flexibility and spontaneity.
Digital media, Web and Graphic design skills, social media, account management, event co-ordination, revenue forecasting, Competitive analysis, Networking,
(Privately Held; Public Relations and Communications industry)
June 2009 — Present (6 months)
RESPONSIBILTIES:
• Responsible for integrating digital PR strategies into new business development, as well as working with account teams to identify opportunities for online PR across the agency’s client portfolio.
• Developing the company’s presence across social media platforms.
• Supporting the Digital Director and Account Directors on project delivery including research, development and implementation of digital and social media campaigns and seeding new and current campaigns across relevant social media.
• Strengthen and expand relationships with key clients & handle all clients’ requirements and concerns.
ACHIEVEMENTS:
• Played a fundamental role on the successful Online PR campaign for the Peugeot 308cc launch. Achieved 105 pieces of coverage and over a 250,000 YouTube views. Campaign received a positive review in Revolution magazine.
• Held training sessions for Account Directors to Account Executives on digital media including blogger engagement, the twitter pitch and an extensive overview of social media.
• Launched Biss Lancaster’s social media presence and designed the new Biss Lancaster website.
• Created a microsite for a premium drinks brand inline with their brand guidelines at a fraction of the cost.
(Hospitality industry)
October 2007 — September 2008 (1 year )
RESPONSIBILTIES:
• Responsible for the day-to-day efficient management of the Meeting & Events Department, in order to maximise occupancy, revenue and yield in line with company procedure.
• Responsible for identifying market trends and co-ordinating sales activities.
• Responsible for ensuring the department was achieving targets set by the Sales Manager.
• Effectively managed and networked with new and existing accounts to identify and develop new business opportunities in the local area focusing on the corporate market.
• Entertained clients and attended familiarisation trips, responsible for visiting clients to attract business, selling all of the facilities of the hotel and ensuring high levels of customer service.
ACHIEVEMENTS:
• Increase of 505% YOY on sales revenue budget.
• Took control of the Meetings & Events department after 2 months of working at the Hotel.
• Secured record meeting rates and capacity.
• Worked across severe marketing strategies increasing sales and bookings.
(Marketing and Advertising industry)
January 2007 — June 2007 (6 months)
Working part-time in the web and graphic design department of a well-established marketing company in the South of England. I am trained for the use and development of the Pepperio content management system and my roles include dealing with client design requests, designing, building and developing website and designing other print and digital media work.
(Leisure, Travel & Tourism industry)
January 2003 — December 2006 (4 years )
Part-time work supervising customers at a Paintball site. Roles include giving safety demonstrations and game briefs, training junior marshalls and the selling of paintball tickets.
(Broadcast Media industry)
September 2006 — October 2006 (2 months)
Worked with a film production company out in France for 1 month developing their new phython based web site and working on various film production pieces.
BSc (Hons) , Digital Meda , 2005 — 2009
Sports, Music, Movies, Traveling, Fine dining, Meeting new people, Snowboarding, Scuba Diving, Investing
University of Portsmouth 1st XI Mens Hockey Team
PADI Rescue Scuba Diver
AFC Misenden Football Club