
Owner, Fluid Media Inc.
Greater Atlanta Area

Owner, Fluid Media Inc.
Greater Atlanta Area
Developing and expanding an online brand in the current environment requires the creation and distribution of compelling, rich media content including podcasts, video and blogs, and incorporating it into the entire corporate communications package.
I help my business partners identify opportunities using social media technologies and integrating tools into their web sites, by staying in tune to emerging trends and actively engaging via my personal networks.
My specialty background is in the higher education space with an overlay of long term submersion in internet marketing & retail tactics.
Online Branding including; podcast hosting and production, social media tactics, content development, social network setup and maintenance, search engine optimization, on-site design strategies, link building, performance marketing.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2000 — Present (9 years 9 months)
Joe is a Partner at Fluid Media. He is an adviser and consultant to companies interested in penetrating the social media marketing space, and developing strategies for building brand awareness via new media channels.
He oversees web based initiatives for the company and is responsible for all elements of the e-commerce suite of products developed through Fluid Media. As well as the online specialties of performance marketing, search engine optimization, developing and implementing client online strategies.
He oversees the management of the Fluid Media including finance & accounting, corporate relations, and internal systems. Joe is involved in the guidance of the company in strategic planning and new business development capacities.
(Privately Held; 1-10 employees; Internet industry)
October 1998 — March 2000 (1 year 6 months)
Joe was the Founder and President of Campus Stores Interactive Inc., a college-focused Internet Service Company. He formed the company in response to a specific need in the marketplace; the need for a company to provide targeted marketing services for the e-commerce initiatives of institutions of higher education.
(Privately Held; 10,001 or more employees; Retail industry)
August 1984 — October 1998 (14 years 3 months)
Joe began his career in higher education retailing with Barnes and Noble while pursuing his B.S. degree at Providence College.
As an executive for the company he was responsible for store operations at locations with combined sales in excess of $31 million annually. He was instrumental in the development and implementation of many of the major operational initiatives still in use in the company today, including the Textaid computerized textbook management system.
BS , Marketing Management , 1980 — 1984
online branding, content development, performance marketing, search engine marketing, web site development, online retail,