Joel York

Current

Chief Marketing Officer - VP Direct Sales at Xignite

Past

VP Marketing (consulting contract) at Conduit
Vice President of Marketing and Product Management at Navis
Vice President of Marketing at eMind

4 more...

Education

The University of Chicago - Booth School of Business
Cornell University
California Institute of Technology

Recommended

5 people have recommended Joel

Connections

278 connections

Industry

Internet

Joel York’s Summary

Generated hundreds of millions of dollars in pipeline and revenue through creative marketing campaigns
• Managed all aspects of global launches: strategy, branding, pricing, field marketing, PR, and sales enablement.
• Deep experience with both online and offline media, including search engine marketing (SEM),
banners ads, print ads, e-mail, direct mail, Webinars, newsletters, trade shows, and telemarketing.
• Developed press and analyst relations to move a startup company from unknown status to the leader
in enterprise single sign-on, ahead of Novell and CA, as recognized in reports by leading IT analyst firms.
• Expert in B2B sales-marketing models with transactions from $100/Web to $5K/phone to $5M/enterprise sales.

Built 5 marketing departments from scratch in dynamic environments including startup & acquisition
• Recruited and trained 70+ product marketing, promotions, marcom, PR, and market research employees.
• Redesigned 4 Go-To-Market processes, resulting in 50%+ improvement in delivery to schedule and quality.
• Created market-driven strategies, roadmaps and requirements for multi-million dollar product lines.
• Implemented 7 Customer Relationship Management (CRM) systems for marketing and sales automation.

Delivered 35% improvement to P&L as the General Manager of a $12M desktop software division
• Produced a steady increase in 100-500+ seat deals by focusing sales force on site licenses.
• Increased revenue $1M/yr by redesigning product development process to improve delivery to schedule.

Extensive international experience and success
• Creatively deployed offshore resources to build marketing operation in New Delhi, India.
• Oversaw European sales and marketing organization in Germany; established UK franchise.
• Developed training program for global partner/franchisee network covering 30 international markets.