Joel Warwick

Joel Warwick

Principal, JAW Consulting - Content & Digital Asset Management Expert

San Francisco Bay Area

Current
  • Principal at JAW Consulting
Past
  • Director of Product Management at E-Color Inc. (acquired by LightSurf / VeriSign)
  • Digital Color Technology Manager at Pantone, Inc.
  • Engineering Manager at Miro Displays (acquired by Radius Inc.)
  • Product Manager at X-Rite / LightSource
Education
  • California Polytechnic State University-San Luis Obispo
Connections
171 connections
Industry
Information Technology and Services

Joel Warwick’s Summary

Joel draws from 20 years of experience with media and publishing technology in his independent consulting practice. Over the last 10 years he has led teams developing content strategies, business cases, and in the design and implementation of content management and publishing systems – with an emphasis on rich-media and digital asset management. Involved in developing and deploying a wide range of technologies, from large scale enterprise systems to consumer shrink-wrap software. Built numerous enterprise media, publishing, and content management systems as a consultant to end use firms, technology vendors, and in management positions with software companies.

Consulted for media, entertainment, and publishing firms, global marketing operations, and technology vendors. Prior to consulting, held senior management positions in software firms that developed media-related solutions for print, online, and multimedia operations, and content distribution systems.

Maintain in-depth knowledge of media and publishing technologies and related business processes. Offer a unique blend of business and financial analysis, workflow and process design, and enterprise system implementation experience – both front-end user applications and core systems. Developer-level technical knowledge with ability to effectively interpret and translate among non-technical audiences across all organizational levels. Expert in imaging and color science.

Sample Clients:

End Use Firms
CanWest Global (Canada), Alticor/Amway (US, EU, Asia), General Motors, Ingram Digital, Nokia (Finland), TeliaSonera (Nordic EU), SanomaWSOY (Finland), Capps Digital (now Publicis)

Technology Vendors
Adobe, Documentum (now EMC), IBM, Getty Images, NorthPlains, ClearStory Systems (now The Feed Room), WAM!NET (now SAVVIS), OnStream Media

Joel Warwick’s Specialties:

Enterprise-scale projects, involving all aspects of strategy, analysis, design, and implementation of content management systems and practices (DAM, CMS, ECM, portals). Project management, system design, client management, current state analysis, needs assessment, business case/ROI, content architecture, taxonomy, data modeling and migration, interface design, usage reporting, infrastructure design, organizational design, business process modeling, and technology vendor selection.


Joel Warwick’s Experience

  • Principal

    JAW Consulting

    (Information Technology and Services industry)

    April 2002Present (7 years 8 months)

    Joel leads teams on enterprise-scale projects, involving all aspects of analysis, design, and implementation of content management systems and practices (DAM, CMS, ECM, portals) - project management, system design, client relationship management, current state analysis, needs assessment, business case/ROI models, roadmaps, content architecture, taxonomy, data modeling and migration, interface design, usage tracking and reporting, infrastructure design, organizational design, business process modeling, and technology vendor selection

  • Lead Consultant

    GISTICS Incorporated

    (Privately Held; Think Tanks industry)

    June 2002May 2009 (7 years )

    Served as financial and technology partner for the DAM industry’s leading research firm. Co-developed numerous executive white papers for technology firms and in support of end-use firms’ content management initiatives. Responsible for all financial and technical analysis. Developed business cases and ROI models, market strategies, execution roadmaps, and analysis of DAM, ECM, WCM, and media services vendors.

  • Lead Consultant

    CanWest Global / Infosys Technologies

    (Information Technology and Services industry)

    July 2005January 2006 (7 months)

    Business analyst and lead consultant for a large-scale and multifaceted project for Canada’s leading media firm (TV stations, newspapers, news and community websites). Instrumental in defining an enterprise-wide, visionary content services platform - a set of core services from which all broadcast and publishing operations are driven. Engaged client during initial discovery and planning stages, resulting in a phased plan beginning with a production pilot implementation to be deployed in less than 5 months, start to finish. Responsible for specification of target content, use cases, UI specification, data migration, taxonomy and data model, functional requirements, developed the business case and ROI models, and defined roles and responsibilities for a dedicated content services staff.

  • Lead Consultant

    Alticor / Amway - OTB Solutions

    (Privately Held; Consumer Goods industry)

    November 2003May 2005 (1 year 7 months)

    Lead consultant for a multi-million dollar content architecture, publishing process re-design, and digital content repository project. Led team of consultants in developing a complete content architecture (enterprise taxonomy, metadata model, structured content design) and publishing process re-design, (organizational roles, workflows, standards, operational best practice guidelines). Worked closely with global marketing operations in 5 sub-companies (corporate, US, Japan, Korea, and EU). Content architecture reflected analysis of over 972 unique publications across the global regions, in over 30 languages.

  • Director of Product Management

    E-Color Inc. (acquired by LightSurf / VeriSign)

    (Information Technology and Services industry)

    March 2000April 2002 (2 years 2 months)

    Member of core management team leading the product management group and providing technical expertise, business plans, strategic analysis, and marketing communications. Managed three product lines (enterprise software, hosted ASP services, and consumer retail/OEM products) through a team of three product managers. Directed implementation and market strategy of all products from conception to release for sale. Developed product roadmaps, product definition, competitive analysis, strategic partnerships, provided technical leadership and contributed to engineering architecture and design. Created targeted sales materials, managed internal sales collateral website, and evangelized products and technology through numerous speaking engagements. Directed development of software integrations with: BEA, Akamai, Digital Island, Microsoft (server products), Macromedia (Flash), Adobe (server products), Interwoven, Vignette, Blue Martini, Equilibrium, and TrueSpectra/Scene7.

  • Digital Color Technology Manager

    Pantone, Inc.

    (Privately Held; Printing industry)

    September 1999March 2000 (7 months)

    Lead member of Pantone’s software group responsible for development of all software products. Provided key technical expertise regarding the processing of color information by imaging systems, prepress operations and print reproduction processes. Independently managed Hexachrome partnering effort and attracted large prepress and printing firms to employ the technology. Provided high-level technical support to key users of Hexachrome software to establish well-respected reference users. Successfully worked from SF Bay Area location while reporting to management at New Jersey based headquarters.

  • Engineering Manager

    Miro Displays (acquired by Radius Inc.)

    (Information Technology and Services industry)

    October 1998May 1999 (8 months)

    Developed Pressview XL and iBug calibrated display products for MacOS and Windows workstations. Managed consulting engineers’ development of a cutting-edge, stand-alone Java client application for display calibration via USB/serial connections to color measurement devices and proprietary logic board within the monitor. Assisted in design and architecture, managed QA personnel and beta programs. Co-developed launch plans, drafted promotional materials, and presented at expositions and conferences.

  • Product Manager

    X-Rite / LightSource

    (Public Company; XRIT; Computer Software industry)

    July 1995November 1998 (3 years 5 months)

    Managed development of an end-to-end color management technology. Reported to senior management team regarding research developments and strategic relations. Developed communication materials and presented technology to imaging scientists and key industry influencers. Worked closely with chief color scientist and senior software staff to refine color transformation algorithms and define testing procedures. Drafted numerous white papers explaining complex technology for non-technical readers. Specified product content and acceptance criteria. Designed joint performance and feasibility tests with potential licensing partners. Completed three retail software releases as well as numerous OEM and internal projects. Managed relationships with outside marketing consultants and contract engineering resources, establishing licensing relationships and assisting in contract negotiations. Co-developed developing intellectual property documents.


Joel Warwick’s Education

  • California Polytechnic State University-San Luis Obispo

    Electronic Publishing and Imaging , 19901995

    Bachelor of Science degree in Electronic Publishing and Imaging from Cal Poly (California Polytechnic State University), Graphic Communication Dept., San Luis Obispo, California. Prior to university, completed four years of graphic arts training while also working for various printing firms, color trade shops, and print brokerages as a pressman, camera operator, digital assembler / retoucher, and other operator-level roles.


Additional Information

Joel Warwick’s Groups:

  •    Content Management Professionals
  •    eMarketing Association Network
  •    Digital Asset Management
  •    DAM Pros
  •    Marketing Operations
  •    Masters of Digital Assets
  •    Masters of Marketing Operations
  •    Masters of Customer Engagement

Joel Warwick’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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