
Strategic Brand & Marketing Consultant
Greater Chicago Area

Strategic Brand & Marketing Consultant
Greater Chicago Area
Marketing and Business Growth Consultant focused on companies with revenues of 100 million or less. We specialize in working with entrepreneurs and small to mid-sized companies on helping them develop their brand strategy. We also provide consulting on trends in marketing, assisting companies in their integration of Web 2.0 and social networking strategies into their overall marketing plan. We have been working on numerous Word-of-Mouth campaigns for our clients, both in the US and internationally.
Marketing, Strategy, International Development, Brand Strategy, Business Growth, Interactive Marketing, Social Network Marketing, Word-of-Mouth Marketing, Web Development, Event Marketing, Keynote Presentations on Marketing
(Marketing and Advertising industry)
January 2003 — Present (6 years 11 months)
We eat, drink, and live marketing. We believe that marketing has to have a measurable ROI, and we work with companies helping them develop a brand and marketing strategy that will grow their business, both in revenues and in awareness. In addition, we work with companies and associations providing them the opportunity to have Joel Warady (that's me) speak at their trade and corporate events. I always make certain that the topics on which I speak are enjoyable, engaging, and above all educational. People who have attended my talks walk away with a smile on their face, and a much better understanding as to how today's marketing techniques could be integrated into their overall strategy.
(Consumer Goods industry)
2001 — Present (8 years )
Enjoy Life is the #1 brand of Allergy-Friendly foods. All of our products are Gluten Free, free of the 8 common allergens, Certified Kosher, and great tasting. The products are currently sold in all 50 states, as well as in Canada. You can find our products at stores such as Whole Foods, Kroger, Meijers, Loblaws, Shoppers Drug Mart, etc.
(Consumer Goods industry)
2001 — Present (8 years )
ProCare Ltd. is a medical and dental products company based in Helsinki, Finland. We currently sell our oral care products to most of the major retailers in Finland, as well as dentists throughout the country. We launched a brand of whitening toothpaste under the Emmelle brand and it is one of the leading toothpaste brands in the country.
(Consumer Goods industry)
January 1990 — January 2003 (13 years 1 month)
Wisdom Oral Care was one of the fastest growing professional toothbrush and oral care brands in the US market during the '90's. At one point, the products was dispensed by over 20% of all dentists in the US, and the brand was available in over 10,000 retail outlets.
(Medical Devices industry)
August 1996 — December 1999 (3 years 5 months)
I was VP of Operations at this medical device company. We launched a new medical device product called The Wand, which was a computer controlled anaesthetic delivery system. At the time of its launch, it was considered to be one of the most successful new products launched into the dental industry.
(Privately Held; 1001-5000 employees; Insurance industry)
1980 — 1988 (8 years )
I was involved with the recruiting, training, and managing of new financial executives with Northwestern Mutual Life, while at the same time was an insurance agent providing financial advice to my clients. I was a multiple year member of the Million Dollar Round Table, and one year was recognized as being one the top 3% of all insurance agents in the world.
(Supermarkets industry)
January 1974 — October 1980 (6 years 10 months)
I loved working in the Supermarket industry. At a time when customer service was simply an afterthought, I helped develop the position of the Front End Manager, which ultimately became a Customer Service Manager in later years. To this day, I can't enter a Supermarket without "walking the aisles" making certain that everything is in its place.