Joel Vincent

Joel Vincent

Director, Product Marketing at Aerohive Networks

Location
San Francisco Bay Area
Industry
Computer Networking

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Joel Vincent's Overview

Current
  • Director, Product Marketing at Aerohive Networks
  • Founder / Executive Producer at International Wine Bloggers Conference
Past
  • Director, Product Marketing at Meru Networks
  • Executive Director/Founder at OpenWine Consortium
  • Principal/Founder at Vincent Group

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Education
  • Massachusetts Institute of Technology
Recommendations

12 people have recommended Joel

Connections

500+ connections

Websites

Joel Vincent's Summary

Joel is the Director of Product Marketing for Aerohive Networks where he is responsible for understanding market trends and customer needs and marrying them to Aerohive’s product lines. He has over 20 years experience in the networking and wireless industry, an Electrical Engineering degree from MIT, and has spent his career researching technology and working with companies to move from technological innovation to high-value, business-changing solution.

Prior to Aerohive, Joel led product marketing and management teams at Meru Networks, Cisco, CopperCom, was one of the first 20 employees and the lead for Netgear’s (Nasdaq:NTGR) entry into the wireless market, and designed enterprise networks for Fortune 500 companies as a part of International Network Services (now a part of British Telecom). He has successfully brought over 70 products and services to market worldwide, garnering awards ranging from Comdex best-in-show to a nomination for a ComputerWorld Smithsonian award.

Joel is also the co-producer and founder of the international Wine Bloggers Conference (focusing on the North America edition) which brings together the most vibrant community of wine writers in the world.

Specialties

Product management and marketing for high technology companies. I focus purely on what it takes to move from a robust, extensible technology to high-value, business-changing solution. Smart people make great technology, I make technology great!

Joel Vincent's Experience

Director, Product Marketing

Aerohive Networks

Privately Held; 201-500 employees; Wireless industry

June 2011 – Present (2 years) Sunnyvale, CA

Responsible for understanding market trends and customer needs and marrying them to Aerohive’s product lines.

Founder / Executive Producer

International Wine Bloggers Conference

2007 – Present (6 years)

Director, Product Marketing

Meru Networks

Public Company; 201-500 employees; MERU; Wireless industry

June 2009 – June 2011 (2 years 1 month)

Director of Product Marketing and Social Media
* Manage and direct all outbound technology and product messaging
* Manage and drive community and architectural fan base through social media
* Drive thought leadership and evangelism for Meru as a business critical system

Executive Director/Founder

OpenWine Consortium

February 2008 – September 2010 (2 years 8 months)

The OWC was founded in February 2008 as an association of Internet business leaders in the wine trade with its doors open to all portions of the wine trade ecosystem. I created the OWC as a business-to-business online community and grew it from zero members to 5600+ members with hundreds and business connections facilitated every day.

In 2010, I sold the OpenWine Consortium to FohBoh and created "Fohboh Wine".

Principal/Founder

Vincent Group

July 2008 – April 2009 (10 months)

Vincent Group is a consultancy uniquely specializing in product marketing for high technology companies. We focus purely on what it takes to move from a robust, extensible technology to high-value, business-changing solution.

As part of the Vincent Group, I worked as a founder and helped launch VinTank - A digital strategy and technology consultancy for the wine industry. I also lead product marketing projects at leading technology companies including Cisco and Meru Networks.

Sr. Manager, Outdoor Wireless Systems

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

July 2006 – July 2008 (2 years 1 month)

Roles and Responsibilities:
• Creating cross business unit vision for Outdoor Wireless technologies (Wi-Fi and WiMAX) and solutions
• Lead Marketing Team that determined market penetration strategy for Outdoor Wireless and executed marketing campaigns into key verticals globally (Metropolitan area wireless, Industrial)
Key Accomplishments:
• Launched Wi-Fi Mesh networking solution for Metro-area networks
• Moved Cisco from laggard to leader in Outdoor Wi-Fi within 12 months (according to analyst reports)
• Launched industry’s first Public Safety focused Wi-Fi solution

Director, Product Marketing

Meru Networks

Public Company; 201-500 employees; MERU; Wireless industry

July 2003 – March 2006 (2 years 9 months)

Roles and Responsibilities:
• Build and manage Marketing organization for pre-launch company.
• Act as company evangelist, public spokesperson, and industry thought leader.
• Determine corporate and product positioning based on target customer needs and drive campaigns to create market leading “larger-than-life” image.
• Developing product roadmaps & go-to-market strategies for Meru’s wireless LAN products.
Key Accomplishments:
• Launched company in 2003 by positioning technology in Voice over WLAN. Created and advocated voice positioning to Sr management and won their approval. Meru Networks is still widely regarded the clear leader in that space worldwide.
• Established Meru to top enterprises as technology leader with placement in Gartner “Magic Quadrant” only 3 months after company launch.
• Won InterOp “Best-in-Show” for wireless category for product launch in 2005 over Cisco, Aruba Wireless, and other established companies.

Sr. Manager, Product Marketing

Conxion Corporation

Privately Held; 11-50 employees; Information Technology and Services industry

February 2001 – May 2003 (2 years 4 months)

Roles and Responsibilities:
• Build and manage the product marketing organization for the managed hosting service provider company.
• Manage the profitability of individual service lines – including Core Services and Storage Services.
• Develop, execute, and track marketing-generated sales inquiries and follow-up tools for the sales team.

Sr. Product Manager

Coppercom, Inc

Privately Held; 51-200 employees; Telecommunications industry

December 1999 – February 2001 (1 year 3 months)

Roles and Responsibilities:
• Manage product and go-to-market strategy for the voice and data Integrated Access Device (IAD) product line.
• Drive multiple cross-functional product teams (including manufacturing, engineering, sales, customer service, and finance) to create market-specific solutions for ILECs and CLECs.

Key Accomplishments:
• Established the product line strategic vision and execution plan for the industry’s first Voice over DSL (VoDSL) router.
• Designed and launched industry’s first VoBB Integrated Access Device. Successful trials in every top ILEC. Nominated for Computerworld Smithsonian Award in 2000.
• Established and executed the marketing plans for SMB and MTU/MDU market segments.
• Developed product plan for next generation MEGACO-based IAD.

Product Marketing Manager

NETGEAR

Public Company; 501-1000 employees; NTGR; Computer Networking industry

January 1998 – December 1999 (2 years)

Roles and Responsibilities:
• Manage the small and medium business and home-based business product lines under the NETGEAR brand.
• Lead product planning - including defining market requirements, business plan development, marketing plan development, sales training, channel planning, and product line positioning.
• Manage OEM relationships and outsourced manufacturing relationships.
Key Accomplishments:
• Founded and managed the NETGEAR brand home networking product business. First commercial launch of 10Mbps (HPNA 2.0) products.
• Successfully managed 30 products from inception to launch worldwide (Europe, Asia, Australia, South America, and Africa) localized into four languages.
• Established process for outsourced manufacturing and distribution with partners in Taiwan, China, and Hong Kong. Strategy reduced manufacturing expenses by 35% in order to compete in the small business market.

Technical Marketing Manager

International Network Services

Public Company; 1001-5000 employees; INSS; Information Technology and Services industry

1994 – 1997 (3 years)

Managed product releases, competitive positioning, market research, sales analyses, marketing communications, documentation, white papers, and business development for EnterprisePRO (Network Management System).

Joel Vincent's Education

Massachusetts Institute of Technology

Bachelor's of Science, Electrical Engineering

1990 – 1994

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