LinkedInJoel Vincent

Joel Vincent

Senior Director, Product Marketing at Sensity Systems

San Francisco Bay Area
Computer Networking
  1. Sensity Systems,
  2. Wine Bloggers Conference
  1. Aerohive Networks,
  2. Meru Networks,
  3. Cisco Systems
  1. Massachusetts Institute of Technology
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Sensity Systems

Sensity Systems

Sr. Director, Product Marketing

– Present

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Technology industry marketing executive with 18+ years experience across all marketing disciplines, including branding, analyst relations, public relations, product/solution marketing, social/new media, web strategy, demand generation, marketing communications, executive communications and events.

"You make great technology, I’ll make your technology great!"

I am currently the Sr. Director of Product Marketing at Sensity Systems - Lights. Data. Action!

Prior to Sensity, I was the Director of Product Marketing for Aerohive Networks (NYSE:HIVE), responsible for understanding market trends and customer needs and marrying them to Aerohive’s product lines to bring to market game-changing solutions. With over 20 years experience in the technology industry, an Electrical Engineering degree from MIT, I have spent my career researching technology and working with companies to move from just creating technological innovation to marketing and selling high-value, business-changing solutions.

Prior to Aerohive, I led product marketing and management teams at Meru Networks (Nasdaq:MERU), Cisco, CopperCom, was one of the first 20 employees and the lead for Netgear’s (Nasdaq:NTGR) entry into the wireless market. I have successfully brought over 100 products and services to market worldwide, garnering awards ranging from Comdex best-in-show to a nomination for a ComputerWorld Smithsonian award.

In my spare time I marry my passion for technology with my passion for wine and I am the co-producer and founder of the international Wine Bloggers Conference which brings together the most vibrant community of wine writers in the world.

Specialties: Marketing for high technology companies. I focus purely on what it takes to move from a building robust, extensible technology to marketing high-value, business-changing solution. Smart people make great technology, I make technology great!



Sr. Director, Product Marketing

Sensity Systems
– Present (2 months)Santa Clara, CA

Co Founder

Wine Bloggers Conference
– Present (7 years 10 months)

Created the Wine Bloggers Conference and its unique agenda. Now its the leading Social Media and Technology conference in the wine industry

Also founded the OWC in February 2008 as a business-to-business online community and grew it from zero members to 5600+ members.

In 2010, I sold the OpenWine Consortium to FohBoh and created "Fohboh Wine" and maintained and organizer/advisory role for the Wine Bloggers' Conference.

Director, Product Marketing

Aerohive Networks
(3 years 5 months)Sunnyvale, CA

Responsible for global product and solutions marketing
* Drive integrated, strategic analyst and public relations that align with business objectives and product priorities
* Drive Aerohive solutions into key strategic vertical markets with integrated technology, partner, and product "whole product" vision
* Developing compelling messaging that deliver higher levels of brand awareness and delivering a consistent brand message across the globe
* Provide strategic direction aligning all outbound marketing activity with product and solutions vision globally (Demand generation, technical marketing, product management, business development)

Director, Product Marketing

Meru Networks
(2 years 1 month)

Director of Product Marketing and Social Media
* Manage and direct all outbound technology and product messaging
* Manage and drive community and architectural fan base through social media
* Drive thought leadership and evangelism for Meru as a business critical system

Sr. Manager, Outdoor Wireless Systems

Cisco Systems
(2 years 1 month)

Roles and Responsibilities:
• Creating cross business unit vision for Outdoor Wireless technologies (Wi-Fi and WiMAX) and solutions
• Lead Marketing Team that determined market penetration strategy for Outdoor Wireless and executed marketing campaigns into key verticals globally (Metropolitan area wireless, Industrial)
Key Accomplishments:
• Launched Wi-Fi Mesh networking solution for Metro-area networks
• Moved Cisco from laggard to leader in Outdoor Wi-Fi within 12 months (according to analyst reports)
• Launched industry’s first Public Safety focused Wi-Fi solution

Director, Product Marketing

Meru Networks
(2 years 9 months)

Roles and Responsibilities:
• Build and manage Marketing organization for pre-launch company.
• Act as company evangelist, public spokesperson, and industry thought leader.
• Determine corporate and product positioning based on target customer needs and drive campaigns to create market leading “larger-than-life” image.
• Developing product roadmaps & go-to-market strategies for Meru’s wireless LAN products.
Key Accomplishments:
• Launched company in 2003 by positioning technology in Voice over WLAN. Created and advocated voice positioning to Sr management and won their approval. Meru Networks is still widely regarded the clear leader in that space worldwide.
• Established Meru to top enterprises as technology leader with placement in Gartner “Magic Quadrant” only 3 months after company launch.
• Won InterOp “Best-in-Show” for wireless category for product launch in 2005 over Cisco, Aruba Wireless, and other established companies.

Sr. Manager, Product Marketing

Conxion Corporation
(2 years 4 months)

Roles and Responsibilities:
• Build and manage the product marketing organization for the managed hosting service provider company.
• Manage the profitability of individual service lines – including Core Services and Storage Services.
• Develop, execute, and track marketing-generated sales inquiries and follow-up tools for the sales team.

Sr. Product Manager

Coppercom, Inc
(1 year 3 months)

Roles and Responsibilities:
• Manage product and go-to-market strategy for the voice and data Integrated Access Device (IAD) product line.
• Drive multiple cross-functional product teams (including manufacturing, engineering, sales, customer service, and finance) to create market-specific solutions for ILECs and CLECs.

Key Accomplishments:
• Established the product line strategic vision and execution plan for the industry’s first Voice over DSL (VoDSL) router.
• Designed and launched industry’s first VoBB Integrated Access Device. Successful trials in every top ILEC. Nominated for Computerworld Smithsonian Award in 2000.
• Established and executed the marketing plans for SMB and MTU/MDU market segments.
• Developed product plan for next generation MEGACO-based IAD.

Product Marketing Manager

(2 years 1 month)

Roles and Responsibilities:
• Manage the small and medium business and home-based business product lines under the NETGEAR brand.
• Lead product planning - including defining market requirements, business plan development, marketing plan development, sales training, channel planning, and product line positioning.
• Manage OEM relationships and outsourced manufacturing relationships.
Key Accomplishments:
• Founded and managed the NETGEAR brand home networking product business. First commercial launch of 10Mbps (HPNA 2.0) products.
• Successfully managed 30 products from inception to launch worldwide (Europe, Asia, Australia, South America, and Africa) localized into four languages.
• Established process for outsourced manufacturing and distribution with partners in Taiwan, China, and Hong Kong. Strategy reduced manufacturing expenses by 35% in order to compete in the small business market.

Technical Marketing Manager

International Network Services
(3 years 1 month)

Managed product releases, competitive positioning, market research, sales analyses, marketing communications, documentation, white papers, and business development for EnterprisePRO (Network Management System).


  • Product Marketing
  • Product Management
  • Thought Leadership
  • Wireless
  • Analyst Relations
  • Product Planning
  • Go-to-market Strategy
  • Product Requirements
  • Software Product...
  • Competitive Intelligence
  • White Papers
  • Product Launch
  • Competitive Analysis
  • Social Media
  • Cloud Computing
  • Marketing Strategy
  • Business Planning
  • Business Strategy
  • Wireless Networking
  • WiFi
  • Telecommunications
  • SaaS
  • Channel Partners
  • WLAN
  • Lead Generation
  • Strategic Partnerships
  • Positioning
  • Start-ups
  • Mobile Devices
  • Cross-functional Team...
  • Business Development
  • Management
  • Multi-channel Marketing
  • Networking
  • Sales Enablement
  • Demand Generation
  • Marketing
  • Business Alliances
  • Leadership
  • Partner Management
  • Father
  • Market Requirements
  • Technology Evangelism
  • GTM
  • Product Direction
  • Customer Presentations
  • Product Strategy
  • Product Portfolio
  • Group Presentations
  • Product Launches
  • See 35+  See less

Honors & Awards

Meeting my wife Kelly - 1993

Volunteer Experience & Causes

Opportunities Joel is looking for:

Causes Joel cares about:

  • Children
  • Education
  • Science and Technology

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