Joe Loong

Current

• Managing Editor at mySBX

Past

• Social Media Consultant (Self-employed)
• Managing Editor, AIM Social Media Blog at AOL
• Sr. Programming Manager, AOL Journals at AOL

• Programming Manager, People Connection at AOL
• Web Producer, AOL.com at AOL
• Producer, Internet Connection at AOL

see less...

3 more...

Education

• Duke University

Connections

255 connections

Industry

Online Media

Websites

• My Blog

Joe Loong’s Summary

Worked a lot with traditional online and Web 2.0 versions of social media. Supremely interested in the development of online communities and social communication, though with a healthy skepticism of the excesses of online utopianism. Side gigs throughout as evangelist for corporate blogging, transparency and engagement.

Joe Loong’s Specialties:

Writing, editing, blogging, product support, community engagement

Joe Loong’s Experience

• Managing Editor

  mySBX

  (Privately Held; Internet industry)

  August 2009 — Present (4 months)

  Expand and develop community offerings around network of small business government contracting companies. Recruit and manage subject matter experts, and use editorial content programming to highlight user activity and increase user engagement. Utilize the full suite of social media tools and techniques to engage users and the Web at large.

• Social Media Consultant

  Self-employed

  (Self-Employed; Online Media industry)

  December 2007 — August 2009 (1 year 9 months)

  Social media consultant for creating, incubating, and integrating online communities, by means of editorial programming and close collaboration with community product developers.
  
  Advising companies on strategies and tactics for corporate blogging and authentic public communication via publicly-available social media tools.

• Managing Editor, AIM Social Media Blog

  AOL

  (Public Company; 5001-10,000 employees; TWX; Online Media industry)

  July 2007 — December 2007 (6 months)

  Conceptualize, launch, and edit the AIM Social Media Blog (http://socialmedia.aim.com), a group blog for the people behind AOL & AIM's messaging and social media products (including AIM, AIM Profiles, and AOL Community) with the goals of:
  * Supporting and engaging users
  * Connecting with employees throughout the company
  * Interacting with the industry, blogosphere and world at large.

• Sr. Programming Manager, AOL Journals

  AOL

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  May 2005 — June 2007 (2 years 2 months)

  Support the AOL blog product (AOL Journals) by:
  * Creating a blog to represent the voice of the product, address problems, highlight features, and engage the users (http://journals.aol.com/journalseditor/magicsmoke).
  * Developing original programming for AOL's People Connection screens to promote the Journals product and spotlight user-generated content.
  * Provide the user perspective in ongoing product development.
  * Represent the AOL Community organization in blogging and social media trade events.
  * Cajole, evangelize, and assist other individuals and groups within AOL to create their own blogs for public engagement.

• Programming Manager, People Connection

  AOL

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  June 2002 — April 2005 (2 years 11 months)

  Programmed content areas to highlight user-generated content and community areas on high-traffic, high-affinity Community inventory including the People Connection main screen, Buddy List Setup, and Expressions screen.
  
  Supported AOL Expressions (including buddy icons, custom desktops, and SuperBuddies) by creating seasonal and event-based promotions, working with the product team to develop new expressions, and engaging users via an Expressions Factory blog and a weekly new Expressions newsletter with over one million subscribers.

• Web Producer, AOL.com

  AOL

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  December 1996 — May 2002 (5 years 6 months)

  Managed the home page of the most popular site on the Web (at the time -- PCMeter, Feb 1997), www.aol.com. Helped create and promote AOL NetFind; editorial responsibility for Web Channels, AIM, and NetMail content areas.

• Producer, Internet Connection

  AOL

  (Public Company; 5001-10,000 employees; TWX; Internet industry)

  April 1996 — November 1996 (8 months)

  Developed services and features for AOL members' gateway to the Internet. Coordinated production, editorial, art, promotion and volunteer staffs; worked with external partners to launch content areas.

Additional Information

Joe Loong’s Websites:

• My Blog

Joe Loong’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch