
Business Analyst at Visible Technologies
Greater Seattle Area

Business Analyst at Visible Technologies
Greater Seattle Area
Joel Gross currently works as a Business Analyst focussed on search engine optimization, PPC, viral and traditional marketing. He provides support when needed for other areas including project management, finance, management techniques and data analysis.
marketing, advertising, branding, reputation management, web design, web application development, data analysis, seo, sem, ppc, adwords, adsense, google analytics, etc.
(Marketing and Advertising industry)
June 2006 — Present (2 years 6 months)
Creatively solved problems in areas throughout Visible Technologies such as marketing, product development, production and finance.
* Helped to work on reverse engineering the search engines in order to better optimize clients websites.
* Invented new methodology, TruView Index (TVI), for quantitatively measuring the value of branding across the search engines and designed software based on this new technology and am leading the way to establish TVI as the industry standard
* Developed content, images and design for a version of the main corporate flash-based website (www.VisibleTechnologies.com) and subdivision website (www.1stQuery.com)
* Prepared management and board presentations for various proposals
* Wrote and published press releases that were picked up by major news organizations.
* Managed monthly link purchasing
* Performed monthly as well as annual budget and audit activities on link expenditures, including ROI analyses
(Public Company; 10,001 or more employees; MER; Financial Services industry)
January 2005 — September 2005 (9 months)
I worked at the Bellevue, WA branch of Merrill Lynch in the Daver Tiryakioglu group as an intern learning the ins and outs of high net worth client management and marketing.
(Public Company; 10,001 or more employees; HD; Retail industry)
June 2002 — February 2003 (9 months)
2002 — 2006
SEO, SEM, PPC, Reputation Management, Marketing, Brand Management, Web Design, Graphic Design, Web Application Development, Sales, Investing, Finance, reading, flag football, skiing, tennis, fitness
UW Alumni Association, Sigma Chi Fraternity