
Director and Artist Manager for Umbrella
Sydney Area, Australia

Director and Artist Manager for Umbrella
Sydney Area, Australia
I am an intuitive communicator with a passion for community and cultural development. A digital native, I have been born again and again through my interest in technology and its impact of social systems and, on a much more intimate level, people.
I am the co-founder of Umbrella, a successful artist management company based in Sydney, Australia. Currently Umbrella manages Urthboy, Belles Will Ring, Cloud Control and Le Kingste. Umbrella specialises in developing artist’s
communities and deepening their engagement with these communities through digital technologies.
Artist management, events management, communications, digital strategy, public relations, digital marketing, community development, cultural development, social media, digital engagement
(Educational Institution; Higher Education industry)
July 2009 — Present (9 months)
(Music industry)
June 2007 — Present (2 years 10 months)
- Director and co-founder
- Responsible for day to day operations of the business as well as long and short term strategic goals for both the organisation and the artists it represents
- Assist artists in creating online communities and further developing existing relationships with fans.
- Responsible for business development and expansion
(Civic & Social Organization industry)
June 2007 — March 2009 (1 year 10 months)
- Responsible for assisting the Events Coordinator in delivering Council’s annual events roster.
- Specific duties include production direction and management, event operation and logistics, graphic design work, sponsorship coordination, staff scheduling/itineraries, budget management and maintenance, event conceptualisation and co-ordination.
- Designed and implemented social media strategy in to existing marketing plans. This was the first time social media tools had been used at Marrickville Council.
(Civic & Social Organization industry)
November 2006 — June 2007 (8 months)
- Temporary contract position.
- Duties included event organisation, production management, conceptualisation as well as community consultation, event evaluation, report writing, speech writing and supervision of staff.
(Non-Profit; 11-50 employees; Events Services industry)
February 2005 — December 2005 (11 months)
Masters , Organisational communications, crisis communications, cultural development, critical comms theory , 2007 — 2008
Studies via distance while working full time.
The program provides a world-class learning experience for communication professionals to develop their communication management and strategic skills.
Students learn about contemporary practice and theory, and apply their learning through case studies, problem-solving and strategy development.
Graduate Diploma , Cultural and Community development, events management, communication theory, marketing, pr , 2006 — 2007
This course is for people who contribute to the management of special events, focusing on social communication issues that are central to the successful coordination of such events. The Graduate Diploma course provides a valuable introduction to the role of communication theory and practice in the development of the civic or commercial cultural events
Bachelor of Arts , Community and Cultural Development through the Arts , 2003 — 2005
This cutting edge Bachelor of Arts (Communication – Theatre/Media) degree provides learner centred practical and theoretical training for innovation in the arts, communication and entertainment industries.
You learn a unique combination of skills in performance, dramatic structure, theatre production, media research, communication theory, professional writing, digital production, and producton management for special events
Events management, cultural development, community development, communications, public relations, social media, social network development, artist management, music management