Joel Chudleigh

Joel Chudleigh

Co-Founder at MADE TO LAST | Founder at Deep Footprints

London, United Kingdom
Marketing and Advertising

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Joel Chudleigh's Overview

  • Daffodil Campaign Coordinator at Marie Curie Cancer Care

500+ connections


Joel Chudleigh's Summary

Digital Marketer and wet behind the ears retailer; running a digital marketing agency between the UK and Tokyo, Japan as well as a UK based retail business.

Digital Marketing:

I am passionate about the ability of the internet to connect like minded people and to seed relationships that would never have existed had it not been for this fantastic technology.

I prefer the road less travelled and like to help clients develop innovative strategies that support them in differentiating themselves and growing an online business that they are truly proud of.

My specific skills are focused as a Pay Per Click Consultant (PPC Consultant), Search Engine Optimisation Consultant (SEO Consultant), Social Media Consultant and on Affiliate Marketing. But more than that I love piecing together the right strategy for each of our clients and also being a working cog in the day to day process of delivering that strategy.

I can quickly understand and assess where businesses are missing opportunity and where they need to change, I can also analyse competitors, industries, and service offerings to develop innovative strategies and campaigns that push my clients forward fast.

The most enjoyable part of my job is seeing my customers businesses grow. When they have to employ new team members due to our work it is incredibly rewarding.

Specialties: PPC Consultant, PPC Expert, SEO Consultant, Social Media Consultant, Affiliate Marketing Consultant, Email Marketing, Online Advertising.


Having worked in retail as a marketer (both in house and with Deep Footprints) I know how to use the internet to sell. MADE TO LAST offers a route to market for the talented and passionate manufacturers of high quality products that last.

My role has been very broad so far - defining our offering and communicating it on the website, overseeing the design and build of the website, relationship building with suppliers and from here on in lots of awareness raising (marketing).

Joel Chudleigh's Experience



Privately Held; 1-10 employees; Retail industry

September 2014Present (1 month) Cambridge, United Kingdom

We founded MADE TO LAST in a bid to improve sustainability through better commerce. We believe that current consumer culture is fundamentally broken and that the days of conspicuous consumption are numbered.
MADE TO LAST is a retail business that will introduce people to high quality products that are made with pride by British manufacturers.
The key difference to any other retailer in the past is that our product pages all show a clear guarantee on the product alongside the price so that consumers can more easily understand the value of a product.
We are partnering with many suppliers all over the UK to sell their products so if you are a UK manufacturer of high quality products and you are happy to stand behind your products with a guarantee (must be longer than the statutory 12 months) then please get in touch.

Privately Held; 1-10 employees; Marketing and Advertising industry

September 2010Present (4 years 1 month) London & Tokyo

Deep Footprints Online Marketing Ltd focuses on helping clients to achieve fantastic results online through our work as PPC consultants, SEO Consultants and Social Media Marketing Consultants. All our PPC Consultants are Google Adwords qualified experts. We have a high level of experience in all areas of online marketing and take a customer-centric approach that involves becoming an integral and highly effective team members who understand your business incredibly well. We nowadays focus a lot on social media marketing and SEO. It is worth mentioning that as SEO Consultants we take an ethical approach that has long term success as the main aim. We do not go after quick wins using unethical and shady practices as they are unreliable and will not last.
Call us on +44 (0)20 3239 3811 for a free consultation.

Online Marketing Manager

Euroffice Office Supplies

Privately Held; 51-200 employees; Retail industry

September 2008September 2010 (2 years 1 month)

Managing a small team that was responsible for driving all traffic to the Euroffice website. The channels included: PPC, SEO, Affiliate Marketing, Shopping Comparison, Online Advertising and Social Media.
As it was a small team I was constantly up to my neck in the detail of each channel so developed an excellent understanding of the key drivers and incentives necessary for success in each of them.
As Euroffice is a relatively small business I got to fully understand the wider workings of a dynamic and successful business.
Over 1 year we managed to grow PPC revenues by 40% without increasing costs.
Decreased Affiliate Marketing Costs by 10% and at the same time increased traffic and sales.

Senior E-marketing Coordinator

Laura Ashley

Public Company; 1001-5000 employees; Retail industry

August 2007September 2008 (1 year 2 months)

I formulated the complete online marketing strategy and delivered and exceeded the sales targets for Laura Ashley Ltd.
The majority of my focus was on the following online marketing channels:
PPC (Google Adwords Expert)
SEO (Supporting external SEO Consultant & Agency)
Affiliate marketing management
Email marketing
Online advertising
Website optimisation - multivariate testing and usability testing.

Marketing Executive


Nonprofit; 201-500 employees; Accounting industry

20052007 (2 years)

Email Marketing
Direct Marketing

Daffodil Campaign Coordinator

Marie Curie Cancer Care

20022004 (2 years)

Joel Chudleigh's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Civil Rights and Social Action
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation

Joel Chudleigh's Skills & Expertise

  1. Google Adwords
  2. Search Engine Optimisation
  3. Social Media Marketing
  4. Hootsuite
  5. Affiliate Marketing
  6. SEO copywriting
  7. MSN AdCenter
  8. Google Analytics
  9. PPC
  10. Email Marketing
  11. Online Advertising
  12. Online Marketing
  13. Social Media
  14. SEM
  15. Digital Marketing
  16. Copywriting
  17. Analytics
  18. Web Analytics
  19. Marketing Strategy
  20. Digital Strategy
  21. Direct Marketing
  22. Social Networking
  23. Blogging
  24. Facebook
  25. SEO
  26. B2B Marketing
  27. Integrated Marketing
  28. Strategy
  29. Advertising
  30. Lead Generation
  31. Digital Media
  32. Marketing
  33. Web Marketing
  34. Creative Direction
  35. Competitive Analysis
  36. Start-ups
  37. Search Advertising
  38. E-commerce
  39. Mobile Marketing
  40. Conversion Optimization
  41. Multivariate Testing
  42. Google Adwords Professional
  43. Organic Search
  44. Content Strategy
  45. Content Marketing

View All (45) Skills View Fewer Skills

Joel Chudleigh's Languages

  • English

    (Native or bilingual proficiency)
  • Japanese

    (Professional working proficiency)

Joel Chudleigh's Certifications

  • Google Adwords Professional Accreditation

    • Google Inc
    • September 2010

Joel Chudleigh's Education

University of Surrey

Bsc, Sociology


Contact Joel for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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