Director, eMarketing Education for ExactTarget
Indianapolis, Indiana Area
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Joel Book’s Summary
Joel Book is Director of eMarketing Education for ExactTarget, the world’s leading provider of on-demand software for permission-based email and mobile marketing communications. More than 7,500 organizations of all types and sizes use ExactTarget to serve customers, and aid the decision-making process of prospective customers.
With more than 30 years of experience in database marketing, Joel has helped hundreds of companies use information and technology to communicate more effectively. Among the clients with whom he has worked are Microsoft, Hewlett-Packard, Hasbro, Peterbilt Motors, Purina, and American Cyanamid (now BASF).
Book is an engaging speaker and seminar leader who thrives on teaching organizations how to use Email -- in combination with other one-to-one tactics and technologies like CRM, Mobile, and Social Media -- for customer development and retention. His presentations are inspiring and loaded with examples of what the winners are doing.
In 2009, Book was voted one of the “50 Most Influential People in Sales Lead Management.”
Additional Information
Joel Book’s Websites:
Joel Book’s Interests:
* Speaking and Teaching on One-to-One Marketing * Interviewing Smart and Savvy Marketing Professionals * Sailing in the Virgin Islands
Joel Book’s Contact Settings
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