Director, eMarketing Education for ExactTarget
Indianapolis, Indiana Area
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Joel Book’s Summary
Joel Book is Director of eMarketing Education for ExactTarget, a leading provider of on-demand software for one-to-one marketing using email, mobile, and voice marketing. More than 7,000 organizations use ExactTarget to deliver relevant information that aids the customer’s decision-making process, drives purchase, and keeps customers connected to the brand.
With more than 30 years of experience in database marketing, Joel has helped hundreds of companies execute technology-enabled solutions for direct marketing and customer relationship management. Among the clients with whom he has worked are Microsoft, Hewlett-Packard, Hasbro, Peterbilt Motors, Purina, and American Cyanamid (now BASF).
Book is an engaging speaker who thrives on teaching organizations how to use Email -- in combination with other one-to-one tactics and technologies like CRM, Mobile, and Social Media -- for customer development and retention. His presentations are inspiring and loaded with examples of what the winners are doing.
Additional Information
Joel Book’s Websites:
Joel Book’s Interests:
* Speaking and Teaching on One-to-One Marketing * Interviewing Smart and Savvy Marketing Professionals * Sailing in the Virgin Islands
Joel Book’s Contact Settings
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