
Senior Web Analytics Consultant - Global Online at Dell
Austin, Texas Area

Senior Web Analytics Consultant - Global Online at Dell
Austin, Texas Area
Senior web analytics consultant with 8 years experience analyzing and managing web traffic, online demand generation, and online order data for dell.com. Proven web analytics skills using a variety of tools/technologies: Visual Sciences, Google Analytics, Omniture SiteCatalyst, Hitwise, iPerceptions, SQL, Excel, D3, Brio, Business Objects.
Highly respected blend of online marketing business acumen and comprehensive understanding of web technology and IT experience.
Web Analytics, Web Traffic Data Capture Technology (logfiles and javascript), Product Management, Project Management, Consumer Marketing, Web Marketing, Competitive Analysis, Software Development, Database and Data Warehousing, eCommerce.
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2008 — Present (1 year 5 months)
• Program lead for global Omniture web analytics tool implementation for dell.com
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
February 2008 — July 2008 (6 months)
• Managed weekly online operations reporting package delivery, coordinating with offshore resources to deliver accurate and timely reporting to P&L owner and online marketing managers
• Performed ad hoc analysis of customer online behavior, voice of customer (iPerceptions), competitive analysis (Hitwise) in support of system site producers
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2007 — January 2008 (7 months)
• Co-Led global web analytics tool selection program
• Collected and prioritized global requirements for strategic and tactical web analytics initiatives
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2006 — June 2007 (1 year )
• Coordinated local and offshore development resources to insure quality products were delivered on time
• Delivered Global Master Data Maintenance tool together with a Dell manufacturing hierarchy
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
April 2004 — June 2006 (2 years 3 months)
• Wrote specifications for major releases of the eIWatch tool and Data Warehouse reporting projects
• Coordinated local and offshore development resources in India to insure quality products were delivered on time
• Delivered a near real-time, Global Operational Dashboard with actual to forecast comparisons and alerting
• Extended eIntelligence capabilities to EMEA and Canada
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2001 — March 2004 (2 years 9 months)
• Designed and developed innovative eIWatch tool to display page level KPI's “with the click of a button”
• Redesigned eIntelligence capabilities for Global Site Redesign in 2003, leading the Data Warehouse to deliver a state of the art data model on Teradata database platform, hourly data feeds, global reporting and metrics for dell.com
• Deployed Global Clickstream ISAPI to all dell.com web servers, including Dell’s P3P compact policy
• Provided training and support to global community of 400+ global users of eIntelligence data and reports
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2000 — June 2001 (1 year )
• Daily data validation and rules administration
• Communicating to business customers the impact of data changes and issues
• Ad hoc analysis of Clickstream data for Home and Small Business Online segments
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
June 1998 — June 2000 (2 years 1 month)
• Creating and managing website content
• Developing online tutorials to help business analysts use Dell’s Data Warehouse
• Providing support to FiNet’s 150+ site administrators
Bachelor's , Mathematics , 1995 — 2000
Austin Web Analytics Wednesday
Valedictorian of High School Class