
VP of Business Development and Marketing at Engauge Digital (formerly Spunlogic)
Greater Atlanta Area

VP of Business Development and Marketing at Engauge Digital (formerly Spunlogic)
Greater Atlanta Area
Joe Koufman serves as the Vice President of Business Development and Marketing for Engauge Digital, with responsibility for marketing to and attracting new clients to the agency. Engauge Digital is the interactive marketing Center of Excellence for Engauge Marketing which combines the disciplines of branding, digital, and direct marketing to partner with clients such as Kraft Foods, Best Buy for Business, The Home Depot, AirTran Airways, Hanesbrands, The Weather Channel, UPS, and Huntington Bank.
Koufman previously spent eight years at KnowledgeStorm, an online business software directory that was acquired in late 2008 by TechTarget (NASDAQ: TTGT), serving most recently as Director of Strategic Accounts. His business development responsibilities included major technology brands such as Oracle, Infor, Consona, CA, IFS, and Cognos. Previous to KnowledgeStorm, Koufman spent five years in retail management in North Carolina, Louisiana, Wyoming, and Georgia.
Koufman is currently President of the Atlanta Interactive Marketing Association (AiMA), where he has served on the board of directors since 2004.
A sought after speaker, Koufman has spoken recently at events held by the eMarketing Association, the Customer Relationship Marketing Association (CRMA), the Ticket Summit, Kennesaw State University, and the Online Marketing Summit.
For fun, Koufman hosts a weekly Internet radio show that can be heard live on Tuesday nights at http://www.GumboShow.com.
Koufman holds a bachelor's degree in both Politics and Speech Communications from Wake Forest University.
Sales, Marketing, and Management
Internet Marketing
Lead Generation
Business to Business
Internet Radio
(Privately Held; 51-200 employees; Internet industry)
December 2007 — Present (1 year 8 months)
(Marketing and Advertising industry)
2004 — Present (5 years)
(Marketing and Advertising industry)
June 2009 — June 2009 (1 month)
Spoke to audience about "Marketing to Millennials - Don't Phail!", and also served on panel in front of approximately 200 people titled "Big Brands, Big Plans".
(Educational Institution; Higher Education industry)
April 2009 — April 2009 (1 month)
(Privately Held; Marketing and Advertising industry)
April 2009 — April 2009 (1 month)
Moderated panel of experts on Social Networking.
(Marketing and Advertising industry)
January 2009 — January 2009 (1 month)
Spoke to ticket brokers and other ticket industry professionals about Social Networking and Web 2.0
(Marketing and Advertising industry)
October 2008 — October 2008 (1 month)
Served as a panelist at the eM8 Conference in Atlanta
(Public Company; 501-1000 employees; TTGT; Information Technology and Services industry)
February 2000 — December 2007 (7 years 11 months)
(Information Technology and Services industry)
November 2007 — November 2007 (1 month)
(Public Company; 5001-10,000 employees; Apparel & Fashion industry)
1997 — 2000 (3 years)
(Public Company; 5001-10,000 employees; ANF; Apparel & Fashion industry)
1994 — 1997 (3 years)
1994 , Politics and Speech Communications double major , August 1990 — June 1994
High School Diploma , 1986 — 1992
Wake Forest University Atlanta Club (president since 2002)
Atlanta Interactive Marketing Association (AiMA) (board member since 2004)
Technology Association of Georgia (TAG)
HoundogRadio.com
NewOrleansRadio.com
RadioRockstars.com
Most booked revenue in KnowledgeStorm history 2005
Over $1,000,000 sold in 2004, 2005, and 2006
President's Club 2003, 2004, and 2006