Joe Koufman

Current

Vice President of Business Development and Marketing at Engauge Digital (formerly Spunlogic)
President at Atlanta Interactive Marketing Association (AiMA)

Past

Speaker and panelsit at Online Marketing Summit
Panelist for PRSSA at Kennesaw State University
Speaker at eM9 - San Francisco at eMarketing Association

Speaker at Ticket Summit
Panelist at eMarketing Association - eM8 Atlanta Conference
Director of Strategic Accounts at KnowledgeStorm, Inc. (acquired by TechTarget in November 2007)
Panelist at CRM Association, Atlanta Chapter
Store Manager at Eddie Bauer, Inc.
Assistant Manager at Abercrombie and Fitch, Co.

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Education

Wake Forest University
Woodberry Forest School

Recommended

16 people have recommended Joe

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Joe Koufman’s Summary

Joe Koufman serves as the Vice President of Business Development and Marketing for Engauge Digital, with responsibility for marketing to and attracting new clients to the agency. Engauge Digital is the interactive marketing Center of Excellence for Engauge Marketing which combines the disciplines of branding, digital, and direct marketing to partner with clients such as Kraft Foods, Best Buy for Business, The Home Depot, AirTran Airways, Hanesbrands, The Weather Channel, UPS, and Huntington Bank.

Koufman previously spent eight years at KnowledgeStorm, an online business software directory that was acquired in late 2008 by TechTarget (NASDAQ: TTGT), serving most recently as Director of Strategic Accounts. His business development responsibilities included major technology brands such as Oracle, Infor, Consona, CA, IFS, and Cognos. Previous to KnowledgeStorm, Koufman spent five years in retail management in North Carolina, Louisiana, Wyoming, and Georgia.

Koufman is currently President of the Atlanta Interactive Marketing Association (AiMA), where he has served on the board of directors since 2004.

A sought after speaker, Koufman has spoken recently at events held by the eMarketing Association, the Customer Relationship Marketing Association (CRMA), the Ticket Summit, Kennesaw State University, and the Online Marketing Summit.

For fun, Koufman hosts a weekly Internet radio show that can be heard live on Tuesday nights at http://www.GumboShow.com.

Koufman holds a bachelor's degree in both Politics and Speech Communications from Wake Forest University.

Joe Koufman’s Specialties:

Sales, Marketing, and Management
Internet Marketing
Lead Generation
Business to Business
Internet Radio

Joe Koufman’s Experience

Vice President of Business Development and Marketing

Engauge Digital (formerly Spunlogic)

(Privately Held; 51-200 employees; Internet industry)

December 2007 — Present (1 year 8 months)
President

Atlanta Interactive Marketing Association (AiMA)

(Marketing and Advertising industry)

2004 — Present (5 years)
Speaker and panelsit

Online Marketing Summit

(Marketing and Advertising industry)

June 2009 — June 2009 (1 month)

Spoke to audience about "Marketing to Millennials - Don't Phail!", and also served on panel in front of approximately 200 people titled "Big Brands, Big Plans".
Panelist for PRSSA

Kennesaw State University

(Educational Institution; Higher Education industry)

April 2009 — April 2009 (1 month)
Speaker at eM9 - San Francisco

eMarketing Association

(Privately Held; Marketing and Advertising industry)

April 2009 — April 2009 (1 month)

Moderated panel of experts on Social Networking.
Speaker

Ticket Summit

(Marketing and Advertising industry)

January 2009 — January 2009 (1 month)

Spoke to ticket brokers and other ticket industry professionals about Social Networking and Web 2.0
Panelist

eMarketing Association - eM8 Atlanta Conference

(Marketing and Advertising industry)

October 2008 — October 2008 (1 month)

Served as a panelist at the eM8 Conference in Atlanta
Director of Strategic Accounts

KnowledgeStorm, Inc. (acquired by TechTarget in November 2007)

(Public Company; 501-1000 employees; TTGT; Information Technology and Services industry)

February 2000 — December 2007 (7 years 11 months)
Panelist

CRM Association, Atlanta Chapter

(Information Technology and Services industry)

November 2007 — November 2007 (1 month)
Store Manager

Eddie Bauer, Inc.

(Public Company; 5001-10,000 employees; Apparel & Fashion industry)

1997 — 2000 (3 years)
Assistant Manager

Abercrombie and Fitch, Co.

(Public Company; 5001-10,000 employees; ANF; Apparel & Fashion industry)

1994 — 1997 (3 years)

Joe Koufman’s Education

Wake Forest University

1994 , Politics and Speech Communications double major , August 1990 — June 1994
Woodberry Forest School

High School Diploma , 1986 — 1992

Additional Information

Joe Koufman’s Websites:

Joe Koufman’s Groups:

Wake Forest University Atlanta Club (president since 2002)
Atlanta Interactive Marketing Association (AiMA) (board member since 2004)
Technology Association of Georgia (TAG)
HoundogRadio.com
NewOrleansRadio.com
RadioRockstars.com

eMarketing Association Network
Speakers and Panelists
Online Advertising Professionals
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Atlanta Interactive Marketing Association
Woodberry Forest School Alumni
Online Lead Generation Community
Social Media Marketing
B2B Online Marketing
eMarketing Association Members Group
Wake Forest Alumni
B2B Marketing
Web Analytics Wednesday (WAW) - Atlanta
Atlanta Chapter - Social Media Club
TEDx PeachTree