
VP of Business Development and Marketing at Engauge Digital (formerly Spunlogic)
Greater Atlanta Area

VP of Business Development and Marketing at Engauge Digital (formerly Spunlogic)
Greater Atlanta Area
Joe Koufman joined Engauge Digital in December 2007 as VP of Business Development and Marketing. He is responsible for attracting new clients to Spunlogic. One of KnowledgeStorm's earliest employees in February 2000, Joe served there until KnowledgeStorm was acquired by TechTarget (NASDAQ: TTGT) in November 2007. At the time of acquisition, Joe served as director of strategic accounts with sales responsibility for Oracle, Infor, Consona, CA, IFS, and Cognos. During his tenure at KnowledgeStorm, Koufman held various roles including senior manager of major accounts, account manager, manager of business intelligence, account development manager, and major account executive. Koufman has serves on the board of directors for the Atlanta interactive Marketing Association (AiMA) since 2004 and is currently vice president and president-elect. In his spare time, Koufman serves as president of the Wake Forest University Atlanta Alumni Club and performs a weekly internet radio show that can be heard on www.GumboShow.com. Koufman is a graduate of the Wake Forest University and holds bachelor's degrees in both Speech Communications and Political Science.
Sales, Marketing, and Management
Internet Marketing
Lead Generation
Business to Business
Internet Radio
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 2008 — Present (3 months)
(Non-Profit; 1001-5000 employees; Marketing and Advertising industry)
2004 — Present (4 years)
(Public Company; 501-1000 employees; TTGT; Information Technology and Services industry)
February 2000 — December 2007 (7 years 11 months)
(Information Technology and Services industry)
November 2007 — November 2007 (1 month)
(Public Company; 5001-10,000 employees; Apparel & Fashion industry)
1997 — 2000 (3 years)
(Public Company; 5001-10,000 employees; ANF; Apparel & Fashion industry)
1994 — 1997 (3 years)
1994, Politics and Speech Communications double major, August 1990 — June 1994
High School Diploma, 1986 — 1992
Wake Forest University Atlanta Club (president since 2002)
Atlanta Interactive Marketing Association (AiMA) (board member since 2004)
Technology Association of Georgia (TAG)
HoundogRadio.com
NewOrleansRadio.com
RadioRockstars.com
Most booked revenue in KnowledgeStorm history 2005
Over $1,000,000 sold in 2004, 2005, and 2006
President's Club 2003, 2004, and 2006