Joe Harwick

Current

Senior Online Marketing Strategist / SEO Manager at The Design People
Web Producer at KCRW

Past

Senior Media Planner / Buyer at The Gary Group

Education

Chapman University

Recommended

1 person has recommended Joe

Connections

57 connections

Industry

Internet

Joe Harwick’s Summary

I create effective online marketing, combining strategy, design, metrics, and project management experience, bringing creation to completion.

I have solid advertising and marketing account management experience, in web technology as well as prior experience in traditional media advertising. I currently hold a senior position with online marketing company imFORZA.com. Our work includes online marketing client consultation, project management, department and resources management, as well as a host of other roles and duties that come with building out this web start-up company.

Experienced in managing the design and development of websites.

My professional experience also includes over 4 years as a media planner/buyer for a top media ad agency focused in music/entertainment.

Joe Harwick’s Specialties:

SEO, SEM campaign creation and management, online marketing strategy, blog website design, project management, sales, training.

Joe Harwick’s Experience

Senior Online Marketing Strategist / SEO Manager

The Design People

(Privately Held; Internet industry)

May 2006 — Present (3 years 7 months)

-Manager of Search Engine Optimization Department, creating, coordinating, developing department facets, as well as insuring profitability.

-Senior Web Marketing Strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.

-Organic Search Optimization including SEO content writing, online press releases, link-building, blog creation and execution, website re-designs, website analytics analysis.

-Paid-Search Marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing(Certified Adwords Professional and Reseller)

-Active Sales and Development Role prospecting leads throughout various sales closing cycles, creating marketing materials, ultimately closing sales and meeting sales goals.

-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.
Web Producer

KCRW

(Non-Profit; Broadcast Media industry)

2005 — Present (4 years )

-Web Producer for KCRW.com with responsibilities in editing and insuring media, content, and other website programming for KCRW.com (audio editing, encoding, image editing, CMS editing)

-Prior roles as member of both the “Morning Becomes Eclectic” and “Metropolis” radio programs, assistant sound engineer and show coordinator, also promotional street team member for KCRW-sponsored music events.
Senior Media Planner / Buyer

The Gary Group

(Privately Held; Marketing and Advertising industry)

May 2000 — October 2004 (4 years 6 months)

-Creation, Execution, and Management of Advertising for major and independent music artists, concert tours, and related campaigns in various genres (mainly targeting youth demos) in regional and national media advertising campaigns.

-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.

-Radio Department Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.

-Direct and Long-Term Client Relationships with record

-Negotiating Advertising: costs, added value, promotions, with media sales executives.

Joe Harwick’s Education

Chapman University

B.A. , Business Administration - Marketing and Finance , 2000

Activities and Societies:

Phi Beta Kappa

Additional Information

Joe Harwick’s Interests:

new technology, communication, growth, jazz, surfing, candlelight dinners..

Joe Harwick’s Groups:

eMarketing Association Network
Chapman Alumni Association
SEO Secrets
Google Analytics
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
Inbound Marketing University Alumni