Expert Marketing Strategy and New Ideas
Greater Seattle Area
- Current
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- Director of Marketing Communications at Cardiac Science
- Past
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- AVP, Marketing at Safeco
- Director of Marketing at StockPot, a Campbell Soup Company
- VP of Direct Marketing at MRA
- Marketing Consultant (Self-employed)
- Director of Relationship Marketing at 1-800-FLOWERS.COM
- Brand Manager at Kraft Foods
- Education
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- Wharton School of Business
- Stern School of Business at NYU
- Recommended
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15 people have recommended Joe - Connections
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170
connections
- Industry
- Marketing and Advertising
- Websites
Joe Hage’s Summary
Wharton MBA and classically trained senior marketer perfect for thought leadership roles that require high energy, new ideas, teamwork flawless planning, and execution. Can leverage broad marketing experience in consumer goods (Kraft Foods, Campbell Soup), advertising, consulting, direct, web, and online marketing.
Contact me at joe@joehageonline.com.
Joe Hage’s Specialties:
Marketing strategy
Complete brand experience
Crisp marketing communication
Bold, innovative thinking
Acquisition + retention
Direct marketing
New product development
Brand positioning
Advertising in any medium
Internet marketing
Creative development
Increasing lifetime value
Joe Hage’s Experience
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Director of Marketing Communications
Cardiac Science
(Public Company; 501-1000 employees; CSCX; Medical Devices industry)
November 2007 — Present (9 months)
Raise overall awareness of Cardiac Science, its unique offerings, and increase sales and goodwill among our customers through clear communications and a new, more approachable brand.
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AVP, Marketing
Safeco
(Public Company; 5001-10,000 employees; SAF; Insurance industry)
July 2006 — September 2007 (1 year 3 months)
Led marketing for Safeco’s $4-billion personal insurance division (65% of revenues). Developed and executed programs to support auto, homeowners and other insurance products for individuals.
– Identified as a high-potential employee within six months of hire.
– Conceived a unique-to-the-industry insight and led a cross-functional team to make it a reality. The scope helps retain thousands who change addresses each year.
– Trademarked four concepts, one of which may be patentable and may change the way products are sold.
– Recommended a process innovation, now in development, that may quadruple cross sales of a product.
– Authored a 60-page, industry award-winning playbook to help our agents better understand Safeco, the products and markets we support and where we are most competitive.
– Persuaded Safeco to share more about our pricing with agent partners. Produced three guidebooks (240,000 total circulation) to rave employee and agency reviews. Won industry recognition. -
Director of Marketing
StockPot, a Campbell Soup Company
(Public Company; 201-500 employees; CPB; Food Production industry)
October 2004 — July 2006 (1 year 10 months)
Reported to the President with responsibility for directing all branding, positioning, advertising, public relations, direct marketing, and interactive efforts. Managed four direct reports.
– Generated $100,000 to $400,000 in new business by conceiving and executing the first-ever StockPot culinary conference for 10 major universities, including Harvard, Stanford, and Duke.
– Delivered $500,000 to $1,000,000 in new business from the concept, development, and execution of an integrated direct marketing plan including direct mail, print and online media, sampling, and telemarketing.
– Cultivated a $2,000,000 new customer at a national trade show, worked with Sales, and helped close the sale.
– Built the relationship with Sysco, the largest US foodservice distributor.
– Doubled StockPot’s unpaid media coverage versus year ago by delivering programs to trade publications.
– Built a solid marketing organization structure and the skills to deliver world-class competence. -
VP of Direct Marketing
MRA
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2003 — October 2004 (1 year 4 months)
– Managed multi-million dollar direct and email marketing campaigns for Sallie Mae, Kinko’s, and medical, banking, not-for-profit, consumer, and technology companies.
– Strategized and executed a “variable campaign” (the first ever of its kind for the agency) and generated meetings with five of the top 100 major national retailers, a huge success for our client.
– Developed new business relationships at an unprecedented rate for the agency. Signed a $500,000 account and developed relationships with several major nationally recognized companies. -
Marketing Consultant
Self-employed
(Self-Employed; Myself Only; Management Consulting industry)
October 2000 — July 2003 (2 years 10 months)
Assignments included brand planning, positioning, product naming, financial consulting, and new business. Advised The Dannon Company with 2004 Marketing Plans.
– Initiated a complete assessment for the Internet business prospects for this $100-million direct-access brokerage. Developed a full Marketing / Fiscal 2001 Budget to weigh against the eventual recommendation to discontinue the Internet initiative. Gained CEO approval to close Division and save $1 million annually. Led dramatic improvements to team focus, profitability and procedure. Developed key metrics, sales compensation, key deliverables, and timelines. Recommended and reduced staff by 50%.
– Brought in to lead branding, positioning, and strategic plan initiatives for an online greeting card site. Won Board approval to streamline site and functionality and save in excess of $250,000 annually. Developed prototypes to improve registration and card sending rates and conducted usability studies. Managed team. -
Director of Relationship Marketing
1-800-FLOWERS.COM
(Public Company; 1001-5000 employees; FLWS; Consumer Goods industry)
July 1999 — September 2000 (1 year 3 months)
Increased year-over-year customer frequency 15% by integrating direct and email marketing into the media plan. Championed cross-functional initiatives to provide a superior customer experience across all touch points.
– Developed and executed $6-million Relationship Marketing Plan, with volume and spending accountability. Persuaded top management to adopt strategic changes to become cash flow positive by fourth quarter, 2001.
– Directed all retention-based programs including all direct marketing and email programs, new customer welcome, and best customer initiatives. Directed acquisition-based programs including recipient programs.
– Managed email marketing programs, tracked results, and worked to upgrade web site and functionality.
– Managed, trained, and motivated department of twelve Relationship Marketing professionals. -
Brand Manager
Kraft Foods
(Public Company; 10,001 or more employees; KFT; Food Production industry)
December 1994 — July 1999 (4 years 8 months)
Worked on the Jell-O, Kool-Aid, Lender's Bagels and Post Cereals divisions. Worked for a year and a half on new product development on Jell-O and earned some of the best new product concept scores in the trademark's 100-year history.
– Recommended fundamental shifts in Kool-Aid advertising, merchandising, promotional, and packaging plans.
– Led consumer research and uncovered a new Kool-Aid insight, which became the foundation for new brand positioning.
– Revitalized new product development to leverage ready-to-drink trends; integrated into Division plan.
Joe Hage’s Education
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Wharton School of Business
MBA, Marketing and Finance, September 1990 — May 1992
- Activities and Societies:
- - Wharton Follies, actor and writer
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Stern School of Business at NYU
BS, Finance and Economics, September 1984 — June 1988
- Activities and Societies:
- - New York University Scholar
Additional Information
Joe Hage’s Websites:
Joe Hage’s Groups:
THE ART OF LIVING, Active Member, Seattle, WA
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LinkedSeattle member -
Wharton School MBA & PhD Alumni member
Joe Hage’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
