
Designer / Art Director
Amsterdam Area, Netherlands

Designer / Art Director
Amsterdam Area, Netherlands
My eyes are wide open to everything around me and I see a design problem as something to be solved from a holistic and strategic point of view rather then being limited to single avenues. I am passionate about music, online culture, photography and art and I have this insatiable desire to figuratively devour everything and distill that down into whatever may come.
After 7 years of making things that communicate stuff I have completed work for a wide range of clients from global brands to small independent record labels.
I have had professional experience within a wide range of disciplines such as Graphic Design and Typography, Retail Design and Brand Identity. I also have good professional knowledge of photography, interactivity/web and motion/film.
Graphic design, art direction, brand/identity, typography, print, retail, illustration, copy, motion graphics, photography, film and web design.
(Design industry)
February 2002 — Present (7 years 10 months)
(Design industry)
March 2008 — July 2009 (1 year 5 months)
Point of contact role for Levi Strauss Europe. Art direction, creative concept, client liaison and management of a small team’s workload.
Focused on retail including window design and visual merchandising for over 350 stores across Europe. Responsibilities included retail branding and strategy, advertising, and graphic design. Other clients include Swatch, Nokia, Adidas, Sellands Group and the Foley Wine Group
(Design industry)
August 2007 — February 2008 (7 months)
Art direction, graphic design, creative concept, brand/identity, advertising, direct marketing, typography, illustration, and retail. Clients: Triënnale Apeldoorn, Hollandse Nieuwe and Callart.
(Design industry)
July 2006 — May 2007 (11 months)
Art direction, graphic design, creative concept, brand/identity, online advertising, illustration, typography and web. Clients: Wellington City Council, Real Art Roadshow, Mahara Gallery.
(Design industry)
January 2004 — July 2006 (2 years 7 months)
I created and managed all Radio Active’s brand, graphic design, print, advertising, illustration and publication design including brand and promotions for the major events that Radio Active produced - One Love and Handle the Jandal.
BDes , Visual Communication , 1999 — 2002
Majored in Computer Graphics: Motion graphics. Studied papers in design, graphic design, design theory, design & cultural history, typography, interactive design, web design, 2D & 3D animation, motion typography, time based fine arts, drawing and life drawing.
Nominated for two NZ Music awards for Best Cover Art for the 'Fly My Pretties' (2005) and 'The Return of Fly My Pretties' (2006) CD releases.