Joe DeShon

Current

Owner at The Store of Joe

Past

Marketing Manager at Sprint
Consultant at Cap Gemini Sogeti
Manager, Data Processing at Broadway Industries

Computer programmer at Russell Stover Candies
High School Choral Teacher at Savannah Public School
Music Teacher at Wheatland Public School

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Education

Rockhurst University
Kansas City Business College
Southwest Baptist University

Truman State University

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1 more...

Recommended

6 people have recommended Joe

Connections

92 connections

Industry

Consumer Goods

Websites

Joe DeShon’s Summary

A motivated and creative self-starter with experience in data processing systems design and management. Extensive experience in database marketing and customer behavioral analytics. Excellent presentation and teaching skills.

Joe DeShon’s Specialties:

Experienced SAS programmer.
Marketing database design and implementation.
Data mining.
CRM (Customer Relationship Management).

Joe DeShon’s Experience

Owner

The Store of Joe

(Consumer Goods industry)

March 2009 — Present (9 months)

Liquidation Merchandise ~~ New & Used
Marketing Manager

Sprint

(Public Company; S; Telecommunications industry)

July 1992 — March 2009 (16 years 9 months)

Developed systems for analyzing customer behavior based on data products usage.

Created several new and proactive measurements of behavior.

Developed and managed the process to determine Customer Lifetime Value (CLV) for all Sprint customers.

Assisted in marketing systems merger activities to ensure a smooth transition after the Sprint/Nextel merger.

Developed and managed the marketing database for the Database marketing department, serving all Marketing devisions of Sprint PCS.

Provided SAS technical support for the entire marketing organization.

Facilitated SAS and other technical training for the department via bi-weekly “Brown Bag” lunches, a weekly newsletter, and periodic technical bulletins.
Consultant

Cap Gemini Sogeti

(Public Company; 10,001 or more employees; Information Technology and Services industry)

May 1989 — July 1992 (3 years 3 months)
Manager, Data Processing

Broadway Industries

(Public Company; 201-500 employees; Consumer Goods industry)

October 1983 — July 1989 (5 years 10 months)
Computer programmer

Russell Stover Candies

(Privately Held; 1001-5000 employees; Consumer Goods industry)

July 1982 — October 1983 (1 year 4 months)
High School Choral Teacher

Savannah Public School

(Educational Institution; 201-500 employees; Primary/Secondary Education industry)

May 1980 — September 1981 (1 year 5 months)
Music Teacher

Wheatland Public School

(Educational Institution; 11-50 employees; Primary/Secondary Education industry)

September 1978 — May 1980 (1 year 9 months)