Principal, buhlerworks, Vision | Strategy | Innovation in Travel & Tourism Web Marketing
Greater New York City Area
- Current
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- Senior Destination Marketing Analyst at PhoCusWright, Inc.
- Partner & EVP at Level 9
- Principal at buhlerworks (Sole Proprietorship)
- Past
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- EVP, Business Development, Strategic Alliances & Industry Relations at EuroVacations.com
- Director, North America at Switzerland Tourism
- Director, UK & Ireland at Switzerland Tourism
- Director, Canada at Switzerland Tourism
- Director, Japan & SE Asia at Switzerland Tourism
- Sales Manager, Japan at Kuoni Travel Group
- Recommended
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4 people have recommended Joe - Connections
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- Industry
- Leisure, Travel & Tourism
- Websites
Joe Buhler’s Summary
Broad based experience in executive management, marketing, e-commerce and strategic business development in leisure travel & tourism.
Hands on know how of the cultural and business environments in the most important global tourism source markets, North America, Europe & Japan/Asia in particular.
Acquired leadership and management skills by having overall responsibility for the performance of business operations in key global markets.
Held at various times influential elective positions in professional industry associations and interest groups.
Interested in working with innovators in leisure travel and tourism and provide them support to achieve their business objectives by using the web as the most effective and efficient distribution and communications channel.
Joe Buhler’s Specialties:
Strategy & business development in online travel & tourism, Leisure Destination Marketing, integrated web based marketing solutions development, brand management.
Joe Buhler’s Experience
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Senior Destination Marketing Analyst
PhoCusWright, Inc.
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
April 2006 — Present (2 years 8 months)
Project specific work for research and consulting clients in travel & tourism, especially destination marketing organizations (DMO) with defined deliverables. Support of the custom research and analysis group in client related services.
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Partner & EVP
Level 9
(Privately Held; 11-50 employees; Financial Services industry)
February 2003 — Present (5 years 10 months)
Level 9 is a web and software development firm specialized in providing innovative technology solutions in the financial services and travel & tourism industries.
Level 9 assists customers in optimizing the web as the principal business channel with a strong focus on building effective solutions with clearly defined customer benefits.
• Develop the overall business strategy and key objectives together with the other managing partners
• Decide the best resources allocation to achieve objectives and targets and maximize ROI
• Support partners in active customer acquisition and recruitment of consulting assignments -
Principal
buhlerworks (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Leisure, Travel & Tourism industry)
April 2002 — Present (6 years 8 months)
Vision | Strategy | Innovation for Tourism Marketing on the Smart Web
Consulting services for the travel & tourism industry and destination marketing organizations on Social Media Measurement, Brand Monitoring and Web Reputation Management.
Interested in relevant project work and speaking engagements on this topic of expertise. -
EVP, Business Development, Strategic Alliances & Industry Relations
EuroVacations.com
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
January 2000 — October 2001 (1 year 10 months)
Member of the executive management team of this new on- and offline tour operating venture, majority owned by Rail Europe Group the largest rail distribution company in North America.
• Worked on the development of the overall business plan and the corporate strategy.
• Researched and analyzed business development and strategic alliance opportunities for the company to assure continued business growth and maximize profit potential.
• Developed and managed the relationships with key strategic partners.
• Formulated the corporate marketing and communication plans.
• Established and expanded the company presence in the travel industry and the relevant media through effective corporate communications and active industry relations.
• Concluded a key contractual agreement with the largest online travel site to sell the company’s product through a co-branded website. -
Director, North America
Switzerland Tourism
(Non-Profit; 51-200 employees; Leisure, Travel & Tourism industry)
May 1993 — December 1999 (6 years 8 months)
Responsibility for the overall management and marketing of Switzerland as a preferred destination for travelers from the United States, Canada & Mexico. Supervision of the New York based Travel Industry Relations, Media Relations teams and Customer Contact Center as well as the regional offices in Los Angeles, Chicago and Toronto.
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Director, UK & Ireland
Switzerland Tourism
(Non-Profit; 51-200 employees; Leisure, Travel & Tourism industry)
April 1988 — April 1993 (5 years 1 month)
Responsibility for the overall management and marketing of Switzerland as a preferred destination for British and Irish travelers. Profit & Loss responsibility for the sale of Swiss railway products and airline tickets. Annual Revenue: $ 4 Mio.
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Director, Canada
Switzerland Tourism
(Non-Profit; 51-200 employees; Leisure, Travel & Tourism industry)
March 1984 — April 1988 (4 years 2 months)
Overall responsibility for the management and marketing of Switzerland as a preferred destination for Canadian travelers.
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Director, Japan & SE Asia
Switzerland Tourism
(Non-Profit; 51-200 employees; Leisure, Travel & Tourism industry)
June 1976 — February 1984 (7 years 9 months)
Overall responsibility for the management and marketing Switzerland as a preferred destination for Japanese and South East Asian travelers.
• Established Switzerland's first presence in this fast growth tourism market with the opening of the tourist board’s first Asian office in Tokyo.
• Expanded the activities to other emerging key tourism source markets; Korea, Taiwan, Singapore and Hong Kong. -
Sales Manager, Japan
Kuoni Travel Group
(Privately Held; 5001-10,000 employees; Leisure, Travel & Tourism industry)
1970 — 1975 (5 years)
Joe Buhler’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
