Joe Brilliant

Privately Held; 11-50 employees; Entertainment industry

January 2010 – April 2010 (4 months)

Advise and research ad models and pricing, prepare sponsorship sales kit materials and presentations for TakePart.com, Participant’s new online social activism platform and digital media hub

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

March 2009 – March 2010 (1 year 1 month) San Francisco Bay Area

Lead marketing, outreach, fund-raising and revenue development efforts for new community-based digital and progressive arts non-profit organization in San Francisco. Successfully raise funds to cover operating expenses for GAFFTA's new state-of-the-art exhibition space, artists studio complex and multi-media event facility that opened in October 2009. More info at http://gaffta.org

Privately Held; 51-200 employees; Online Media industry

May 2009 – August 2009 (4 months)

Covered electronic music events, artists and culture in San Francisco, the Bay Area and beyond. http://www.examiner.com/x-11165-SF-Electronic-Music-Examiner

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2009 – March 2009 (3 months)

Commissioned by award-winning ad agency to produce proof-of-concept viral video ads illustrating marketing potential of user-generated content in new business pitches to Electronic Arts and Chipotle Restaurants

Privately Held; 201-500 employees; Broadcast Media industry

April 2006 – November 2008 (2 years 8 months) San Francisco Bay Area

Daily content outreach to blogs, social networks and online communities, responsible for driving thousands of video player views and unique visitors to meet weekly traffic goals. Wrote copy for website, display ads, social network pages, keyword buys and company-wide communications. Managed producer outreach for Viewer-Created Ads, Current’s central advertising product, to ensure consistently high quality and quantity of submissions. Developed scalable online community incentive program. Organized and managed community outreach events.

Current.com Beta Development Team: One of three-person team who conceived a comprehensive long-term online product strategy for Current as part of a ‘skunk works’ assignment. Within 2 months presented blueprint to Executive Team and Chairman Al Gore that would become basis for Current.com, a social news-sharing community at the center of Current’s cross-platform strategy. Since Current.com launched in October 2007, monthly unique visitors have grown from under 1MM to over 5MM.

Yahoo! Current Network: Coordinated design, engineering, legal, video production and marketing teams to launch first ever co-branded online video partnership with Yahoo. Worked closely with senior managers across Yahoo! divisions (Autos, Travel, Sports, Video) to integrate and promote video content, generate traffic and drive channel subscriptions. Wrote and edited website and PR copy. Organized, planned and managed event sponsorships at SEMA (Las Vegas) and Icer Air (San Francisco). Designed, implemented and fulfilled launch contest and user-incentive program. Recruited, screened and interviewed team candidates for multiple positions.

Nonprofit; 201-500 employees; Political Organization industry

October 2008 – October 2008 (1 month)

Reported to state Youth Director. Managed on-campus early voting outreach at local community colleges and universities. Recruited, organized and managed student volunteers. Led nightly street teams at bars, coffee shops and restaurants to inform local youth about early voting locations. Directed and transported students to early voting centers, directly converting registered voters into votes.

Public Company; 501-1000 employees; IPG; Marketing and Advertising industry

November 2004 – November 2005 (1 year 1 month)

Microsoft Windows XP Media Center account: Oversaw end-to-end development and execution of all online advertising vehicles for historic joint venture by Microsoft, Intel and Hewlett-Packard to launch Windows Media Center PCs. Managed creative development, production and post-launch optimization of rich-media campaign website. Compiled weekly website and online advertising reports and data analysis. Primary agency liaison to online partner agencies and vendors. Trained and managed Assistant Account Executive and Account Coordinator in online advertising strategy and process.

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

May 2003 – October 2004 (1 year 6 months)

Worldwide IBM account: Managed online advertising and direct marketing efforts in coordination with TV and print for IBM Systems and Technology Group account. Worked closely with senior clients and members of every department across global offices to ensure projects stayed on brand, on schedule and on budget.

Privately Held; 11-50 employees; Music industry

May 2002 – August 2002 (4 months)

Compiled and distributed press kits and artist samplers for independent music management company

Roster included Tears for Fears, The Bangles, Ozomatli and The Dandy Warhols

Privately Held; 11-50 employees; Music industry

February 2001 – May 2001 (4 months)

Wrote and edited local nightlife, music, and culture listings for Flyer Magazine