Jody Keyser

Current
Past
  • Regional Sales Manager at CDM Data Inc. A Kelley Blue Book Co.
  • Senior Business Development Consultant at CDMdata, a Kelley Blue Book company
  • Vice President of Interactive Marketing at STG Media Corp.
Education
  • Northern Arizona University, College of Business Administration
  • Haarlem Business School
  • Mountain View High School
  • Desert High School
Connections
210 connections
Industry
Information Technology and Services
Websites

Jody Keyser’s Summary

Motivational leader and dedicated Sales Executive with proven skills, accomplishments, and experience in leading teams, direct sales, identifying new business opportunities, and expanding products and services within the existing client base. Strong interpersonal skills and develops trusting relationships through integrity, professional character, and industry expertise.

Jody Keyser’s Specialties:

Solution Selling, Sales Management, Internet Marketing, P&L / Budgeting,Training & Development,Technology Solutions, SEO & SEM, Motivational Leadership, Strategic Analysis, Quality Assurance


Jody Keyser’s Experience

  • Online Media Consultant

    AdOn Network

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    May 2008Present (7 months)

    a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources.

  • Regional Sales Manager

    CDM Data Inc. A Kelley Blue Book Co.

    (Privately Held; 51-200 employees; Automotive industry)

    2006May 2008 (2 years)

    Consult with business owners and decision makers about cost effective ways that database management and interactive marketing can help obtain their future marketing goals

    Work with the different departments to insure post sales setup and customization is rolled out smoothly while ongoing support and training is maintained efficiently

  • Senior Business Development Consultant

    CDMdata, a Kelley Blue Book company

    (Internet industry)

    2006November 2007 (1 year)

  • Vice President of Interactive Marketing

    STG Media Corp.

    (Marketing and Advertising industry)

    20042006 (2 years)

    Tempe, AZ

    Developed a scalable, end-to-end, all-inclusive Direct Marketing platform that integrates search engine technology across all facets of natural search, paid search, and web site analytics

    Developed and implemented SEM plan for Gaming clients, VCAT and Mariposa Software, managed client budget, PPC management, optimized search engine results, setup permission based email marketing system in accordance with federal regulations

    Restructured web site based on usability and application interaction standards

    Improve information architecture and navigation based upon company requirements, user research and common sense

    Designed magazine print ad sales proposals
    Motivated and supported inside sales team
    Generated sales leads

  • Interactive Advertising Specialist

    Freedom Communications, AZ Interactive Media Group

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    20022004 (2 years)

    Sold custom backend databases, content management systems and concepts that turn basic websites into useful marketing and administrative tools that improve that company’s bottom line by decreasing administrative expenses

    Responsible for finding and closing new business

    Developed programs and packages for the print reps to sell into their legacy accounts

  • Senior Account Executive

    WorldCom

    (Public Company; 10,001 or more employees; WCOM; Telecommunications industry)

    20012002 (1 year)

    Consulted with businesses about solutions involving communication services varying from voice and fax to IP, virtual private networks and fully managed web hosting

    Developed and leveraged various departments within Worldcom to custom fit a team to match customer goals and initiatives

    Responsible for creating, prospects and closing new business

  • Account Manager

    IKON Office Solutions

    (Public Company; 10,001 or more employees; IKN; Business Supplies and Equipment industry)

    19982001 (3 years)

    Developed and implemented strategies to increase market share of legal customers

    Managed and developed customer service representatives

    Sold legal document services (coding,EDD,VFR)

    Uncovered opportunities for Virtual File rooms on both SAN and NAS platforms

    Prospected and developed new and existing accounts

  • Account Manager

    MicroAge

    (Public Company; 1001-5000 employees; Information Technology and Services industry)

    19951998 (3 years)

    Sold OEM computer software, software licensing, hardware and peripheral devices

    Managed value added reseller accounts (VAR)

    Averaged over 100% of quota, once reaching 380% of monthly quota

  • Data Base Coordinator

    Caesars Palace

    (Public Company; 5001-10,000 employees; HET; Hospitality industry)

    19931995 (2 years)

    Queried database for marketing purposes

    Matched customer interests with event schedule and facilitated invitation process, managed the fulfillment hardware (Ascom Hassler)

    Tracked win/loss amounts and issued markers from the pits (Pit Clerk)

  • Account Executive

    RTW, Inc.

    (Public Company; 201-500 employees; Insurance industry)

    19911993 (2 years)

    Sold computer band printers, line printers and laser printer

    Leveraged manufacturers for leads and sales support

    #1 Sales Representative in Fiscal ‘93’ – exceeded 154% of goal.


Jody Keyser’s Education

  • Northern Arizona University, College of Business Administration

    BSBA, Marketing, International Management, 19861991

  • Haarlem Business School

    Minor, Certificate, International Management, 19891990

    This was the inaugural deployment of what became an exchange program authorized and facilitated by Northern Arizona University.

  • Mountain View High School

    19841986

    Activities and Societies:
    Soccer
  • Desert High School

    19831984

    Activities and Societies:
    Football

Additional Information

Jody Keyser’s Websites:

Jody Keyser’s Interests:

Alternative Renewable Energy Resources Solar, Hydro, Wind Alaskan Wild Salmon... a renewable resource and natures most perfect meat

Jody Keyser’s Groups:

FishWheel Enterprise - Executive Board Member
National Geographic Society - Member
Nushagak Sockeye Association - Honorary Associate

  •    Haarlem Business School Alumni Group
  •    eMarketing Association Network
  •    Online Advertising Professionals
  •    Responsible Marketing
  •    Northern Arizona University
  •    Salesforce.com Professional Network
  •    Revedia Group - Sr. Level Interactive Digital Media Professionals Only.
  •    Chamber of Creativity
  •    Online Advertising Business Developer Network
  •    worldcomalumni
  •    Online Marketing Network
  •    Techmuch.com; your daily tech-news presents; "Online Advertising"
  •    Auto OEM Network
  •    Ex-Microage
  •    SEO Secrets
  •    Online Sales Pros (onlinesalespros.ning.com)
  •    Arizona Advertising Club

Jody Keyser’s Honors:

Wilson Learning Worldwide - Supervisory Leadership Series


Jody Keyser’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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