Joe Cox

Current

• District Marketing Manager at glaceau

Past

• Team Manager at Red Bull North America
• Sales Manager at The Pitch

Education

• Northwest Missouri State University

Recommended

4 people have recommended Joe

Connections

121 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Company

Joe Cox’s Summary

My experience and education has given me a unique perspective on marketing and brand building.
Working as a Sales Manager in Kansas City's alternative weekly paper, I learned the importance of educating and coaching my clients to help them build their business through print and online advertising while giving me a great feel for my city.
At Red Bull, I worked with a brand that wasn't afraid of brand personality and embraced it. I got to participate in marketing on the edge, and built a core of knowledge for guerrilla marketing.
With Glaceau, I've gotten an opportunity to build very passionate brands and apply more fundamental marketing techniques to create ROI for our company while growing the brand within my markets.
My true love lies within interactive marketing and social media. The future of advertising and marketing is taking place all around us and I definitely want to be along for the ride.

Joe Cox’s Specialties:

interactive digital marketing, brand positioning, brand personality, brand building, social media, blogging, podcasting, relationship building, guerrilla marketing, event planning, red bull, vitaminwater, smartwater,

Joe Cox’s Experience

• District Marketing Manager

  glaceau

  (Privately Held; 201-500 employees; Consumer Goods industry)

  January 2008 — Present (1 year 7 months)

  •Manage local activation within national marketing endeavors for Vitaminwater, Smartwater, and Vitaminenrgy brands managing Missouri, Kansas, Iowa & Nebraska.
  •Administer media buys for radio, print, and outdoor
  •Coordinate print and radio ad concept development, copy writing and voiceover talent.
  •Develop local activations for national marketing programs including Shaquile O’neal, Sex and the City, Jen Aniston, & Carl Edwards.
  •Created Kansas City’s first mobile media integrated radio program through a mobile text sweepstakes for Smartwater’s Jennifer Aniston promotional campaign producing the most electronic entries for the radio station to date.
  •Supervise guerrilla marketing sampling teams across multiple markets.
  •Incubate relationships through sponsorships and event support with local venues and businesses such •Optimizeregional budget on an ongoing basis and allocated funding as needed to meet regional sales goals.

• Team Manager

  Red Bull North America

  (Privately Held; 1001-5000 employees; Food & Beverages industry)

  September 2005 — January 2008 (2 years 5 months)

  •Managed a Mobile Energy Team, Red Bull’s regional marketing and promotions team, for Kansas
  •Developed nationally adopted sampling and promotion executions,
  •Planned and executed on consumer research and analysis to better define our brand personality
  •Created key relationships with opinion leaders throughout market
  •Utilized community web sites such as Facebook to credibly build Red Bull’s image with entry level consumer through picture sharing, group building and contact swapping.
  •Pioneered the adoption of leading edge Web 2.0 technologies to coordinate teams with heightened response times and organization leading the way for mobile energy teams nationally.
  •Hosted the first national Team Manager task force conference in Kansas City
  •Drove the highest per capita consumption for the business unit to 3.7 amongst target audiences.
  •Worked with field cell group consisting of both sales and marketing managers

• Sales Manager

  The Pitch

  (Privately Held; 51-200 employees; Telecommunications industry)

  January 2003 — July 2005 (2 years 7 months)

  •Lead a fast paced sales floor of 12 sales executives and 1 coordinator to sell advertising space in the second largest paper in the city with a circulation of 80,000 weekly papers and a readership of 259,000 weekly readers
  •Developed a three step hiring process that was adopted nationally.
  •Created quarterly plans for publisher and group publishers evaluating the staff’s strength’s and weaknesses.
  •Trained sales executives in all daily technical operations:
  •Communicated daily with all departments (classifieds, retail, and business, production) to insure deadlines were met effectively and efficiently.
  •Serviced a clientele of over 20 diverse advertisers with over 50 weekly ads and 5 self created campaigns.
  •Established the role of backpage.com manager, creating non-traditional revenue and growing monthly unique visits from 15,000 to over 130,000 in a year.

Joe Cox’s Education

• Northwest Missouri State University

  1997 — 2002

Additional Information

Joe Cox’s Websites:

• My Website
• My Blog
• My Company

Joe Cox’s Groups:

•    Kansas City Online Community
•    NWMSU Alumni Group

Joe Cox’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch