Online Media Research Manager at Lista Group (a Microsoft-approved vendor)
Greater Seattle Area
- Current
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- Online Media Research Manager for Microsoft Advertising at Lista Group (a Microsoft-approved vendor)
- Past
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- Web Analyst at Peridot, LLC
- Sr. Research Manager at CNET Networks
- Business Unit Insights Manager at Yahoo, Inc.
3 more...
- Education
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- University of Washington
- Connections
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90
connections
- Industry
- Market Research
Jocelyn Ritchie’s Summary
A seasoned market research professional with experience in almost all media outlets including online, tv, and print magazines. I've managed both quantitative and qualitative market research projects with emphasis on brand impact, advertising/marketing awareness, customer satisfaction, and web traffic analyses.
Jocelyn Ritchie’s Specialties:
Traditional market research methodologies (quantitative and qualitative), thorough understanding of media research resources (Nielsen, Comscore), and familiarity with web analytic tools (WebTrends, Google Analytics, Omniture's multivariate and A/B tests).
