James O'Brien

Current

Director of Marketing at LashBack
President at J. O'Brien Communications, Inc.

Past

Director of Marketing at PointRoll
Senior Director of Public Relations & Advocacy at Intellisphere, LLC
President & CEO at IMPACT Strategies, Inc.

Vice President, Director of Public Affairs at ImageMakers of New Jersey, Inc.

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Education

American University
Rutgers University, Bloustein Institute of Public Policy

Recommended

2 people have recommended James

Connections

191 connections

Industry

Marketing and Advertising

Websites

James O'Brien’s Summary

I started early in political communications, working my way through high school in New Jersey and college in Washington, DC as a political consultant. I launched IMPACT Strategies in 1996 and after 7 years leading the integrated marketing agency, I went client-side in publishing and interactive marketing.

I have worked for clients in 27 states on close to 200 political campaigns and over 40 corporate engagements. I settled in St. Louis and launched a strategic communications consultancy J.O'Brien Communications, Inc.

I am currently the Director of Marketing for LashBack, LLC., "Global Email Compliance" - providers of email compliance and email reputation intelligence services to the email marketing industry.

James O'Brien’s Specialties:

Integrated Marketing: Corporate B2B Marketing, Strategic Communications, Public Relations, Public Affairs and Political Consulting. Interactive Marketing: Online Display Advertising- Rich Media, Search and Email Marketing. At the foundation of it all, I am a writer.

James O'Brien’s Experience

Director of Marketing

LashBack

(Privately Held; 11-50 employees; Internet industry)

September 2006 — Present (2 years 3 months)

As Director of Marketing I am responsible for:
-Development of Marketing Plan
-Annual Budget
-Brand and Product Strategy
-Public Relations
-Internal Communications
-Business Development
-Online Marketing and Content Strategy
President

J. O'Brien Communications, Inc.

(Privately Held; 1-10 employees; Public Relations and Communications industry)

March 2004 — Present (4 years 9 months)
Director of Marketing

PointRoll

(Public Company; 51-200 employees; Marketing and Advertising industry)

November 2003 — April 2004 (6 months)

PointRoll is a leading provider of rich media online advertising technology and services.
Senior Director of Public Relations & Advocacy

Intellisphere, LLC

(Public Company; 51-200 employees; Public Relations and Communications industry)

October 2002 — November 2003 (1 year 2 months)

Publishers of the MD NetGuide series of print medical journals and online web resources
President & CEO

IMPACT Strategies, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 1996 — October 2003 (7 years 1 month)

Led IMPACT through 7 years of growth with offices in Washington, DC and Princeton, NJ serving a national client base of corporations, political & issue campaigns and non-profits. I.M.P.A.C.T. is Integrated Marketing, Politics, Advertisting, Communications & Technology.
Vice President, Director of Public Affairs

ImageMakers of New Jersey, Inc.

(Privately Held; 1-10 employees; Public Relations and Communications industry)

1990 — 1995 (5 years)

This was my first agency which specialized in political media and was founded with two more senior partners who were true mentors. I learned what it meant to own equity in a corporation and be an entreprenuer. I cut my first 30 second TV commerical at the age of 18 for a local candidate who won 68% of the vote in a competitive mayoral campaign.

James O'Brien’s Education

American University

Political Science, Philosophy 1991 — 1994

Campaign Management Institute
Public Affairs & Advocacy Institute
Rutgers University, Bloustein Institute of Public Policy

October 1997

Train the Trainer Program for adjutant faculty members

Additional Information

James O'Brien’s Websites:

James O'Brien’s Interests:

online marketing, rich media, email marketing, search marketing, convertibles, writing, percussion and drumming, travel, food and fine dining.

James O'Brien’s Groups:

Email Experience Council
Email Sender and Provider Coalition
Public Relations Society of America, Member
American Association of Political Consultants, Former Member
NRCC, Facebook, Gateway Interactive Marketing Association