
General Manager at Vinispana
Ciudad Real Area, Spain

General Manager at Vinispana
Ciudad Real Area, Spain
General Manager at SME and Business Units.
Rather analytical and conceptual, I like to think of myself I have developed some ability for strategic vision.
#1 Rules to perform:
1.1. Focus the business.
1.2. Learn from customer.
1.3. Team to achieve goals: shared knowledge, individual responsibility.
1.4. Brand to communicate values.
# 2 ACHIEVEMENTS.
2.1. Sales contracts in 20 countries, 4 continents.
2.2. Management expertise in starting-up, strategic change, internationalisation; within different industries.
(Partnership; International Trade and Development industry)
September 2006 — Present (3 years 4 months)
Despite this "gloomy" financial cojuncture, we've managed to get start-up funds, we've got more stakeholders investing in the project, developed new brands, and we're SELLING in more NEW MARKETS all over the world.- The Netherlands, Australia, United Kingdom, Ireland, Japan,...
Vinispana is the only nation-wide growers' and wineries co-operative. Actually a project to which I've been contributing since 2003, studying the Spanish agri-food industry within a committee of fellow executives.
From 2006 on, we're developing a new business model for this industry by means of grouping the supply side to propose importers a complete business solution.
(Public Company; 1001-5000 employees; Higher Education industry)
January 2004 — Present (6 years )
- Professor on Finances of Foreign Trade at Master on Foreign Trade, UCLM with Trade Chambers of Castilla La Mancha; from 2005.
- Lecturer on Actual cases of Account Management, B.A. School, UCLM. 2006, 2007.
- Lecturer at Intermediate Macroeconomics, Business Administration School of UCLM; 2008.
(Wine and Spirits industry)
July 2001 — September 2006 (5 years 3 months)
First I focused the activity of the company: closed the bank owned by this co-operative, and re-oriented the winery filial to products adding more value: bottled wines under our own brands aimed to be sold in international markets, targeting JP, NL, US, DE, RU,... increasing sales (x10).
It needed a radical change of procedures or better said to put upside down the company. 1/ analytic accountancy: by cost-drivers, centers and products, developing a customised direct-costing. 2/ Introducing quality control and its certification.
(Information Technology and Services industry)
March 2000 — July 2001 (1 year 5 months)
I managed accounts as governments, big corporates. Our mission was implementing cutting-edge technological solutions for Storage Area Networks, Clustering Servers, etc. I felt as good as in heaven and learned so much from my fellows every day... but I had to left it and Madrid because of family matters. And family is first.
(Health, Wellness and Fitness industry)
January 1999 — March 2000 (1 year 3 months)
After a time working as consultant for a nation-wide hearing-aids professionals group and their association, I was hired by some of them to pilot the merging of their companies. After I left we remained in touch and conducted a few more consults and studies for the resulting company.
Diploma , International Business , 2008 — 2008
International Examinations.
Modules:
- Efective Business Communication
- Business Organization
- Human Resources Management
- Marketing
Master , Master on International Marketing Management & Administration , 2007 — 2008
Awarded best project of the year.
Diploma on Companies Internationalization , 2002 — 2003
MBA , 2001 — 2002
Diplomado en Ciencias Empresariales , Mathematics, Finances, Marketing, Economy, Accountancy, Law , 1993 — 1998
International trading, Technology, University, Literature – Science-fiction (ex. Dan Simmons, Stanislaw Lem, Larry Niven, Jerry Pournelle, ...), Historic novel, Biographies (Collen McCullough)–, Classic Theater, Opera.
Member of the Spanish Agro-food Industry Competitiveness and Commercialization Improvement General Study Experts Committee; co-sponsors: CCAE & Agriculture Ministry, 2003-2004.
I have been invited to lecture and deliver CONFERENCES on:
International Pricing and Segmentation, IE Business School (Instituto de Empresa), Madrid 2009.
On topics related to entrepreneurial success-drivers before representatives of European industry at COGECA, Brussels 2008; at CAN's ‘Vialogos de Aranzadi’ conference center, Pamplona, 2008; at UTECO, Valencia, 2006.
Lecturer on "Business-led response for a global environment" - Co-operative Industry Meeting - CCAE - Tordesillas 2008.
Lecturer on "Cultural Change in the Enterprise" – 1st Co-operative Enterprise Congress – Ucaman – Toledo 2005.
"Management procedures and mathematical models" - Classes by Professionals 2004-2005- Fac. CC.EE. UCLM Univ. - Albacete
Lecturer on “Keys of Success in International Trade Business Management” – 2nd Wine Industry Conference – Ucaman – Cuenca 2003.
Lecturer on “Quality and Management in a Market Context” – 2nd Master on Wine Marketing and Winery Management – UCLM – Ciudad Real 2002.