Joanna Wiseman

Current

Global Brand Manager at WWF International

Past

Online Marketing Manager at WWF
Senior Marketing Manager at WWF-Canada

Education

Wilfrid Laurier University

Connections

103 connections

Industry

Marketing and Advertising

Websites

Joanna Wiseman’s Summary

Professional marketer who has achieved great results leading the development and execution of highly integrated marketing strategies on a global level.

Joanna Wiseman’s Specialties:

Branding and Identity - Events - Integrated Marketing Campaigns - Product Licensing - Events - Consumer Marketing - Direct Marketing - Online Marketing

Joanna Wiseman’s Experience

Global Brand Manager

WWF International

(Non-Profit; Non-Profit Organization Management industry)

April 2007 — Present (2 years 9 months)

Strengthen WWF’s global equity through development of strategy, delivering on initiatives and coaching key clients at national offices.
• Guide national offices to build equity and generate revenue through brand building, product development and marketing for major campaigns.
• Develop senior level understanding of brand as a business assets with tools for multi-tiered execution.

Results:
• Spearheaded, co-manage global brand extension strategy designed to deliver on global WWF business objectives.
• Fostered client partnerships like CNBC, CNN, Newsweek, Hilton and Microsoft to engage on Earth Hour, the world’s largest mass participation event, contributing to 10 fold growth (over 2008).
Online Marketing Manager

WWF

(Non-Profit; Non-Profit Organization Management industry)

July 2006 — July 2008 (2 years 1 month)

Increased revenue for WWF International through online initiatives; provide guidance for national offices:
• Increased online revenue and developed consumer products that supported international revenue targets.
• Developed and optimized tools to grow international initiatives and offered them to smaller offices.
• Grew capacity within smaller offices to build revenue through national integrated campaigns.

Results:
• Doubled online revenue and donors in first half of FY 07 (over FY 06).
• Developed successful products model (ROI 250%) to be used by WWF offices in developing markets.
Senior Marketing Manager

WWF-Canada

(Non-Profit; Non-Profit Organization Management industry)

August 2005 — June 2006 (11 months)

Oversaw campaigns involving advertising, events, direct marketing and PR. Special attention to transitioning brand in consumers' minds and online executions.