
Singapore
• Web analytics, Customer insights and segmentation, Usability studies (Heuristics), email strategy, Digital strategy formulation work in OgilvyOne Worldwide, Consulting.
• Regional Accounts management, Product marketing, Product Management, Media Planning and Booking, Social Media, Search Marketing, Web analytics and Tools Training experience with Yahoo! Southeast Asia
• Web Usability and Design, Social Media Integration experience with Swoozh LLP.
• Involved in full SDLC of online ticket booking engine with Valuair Limited
• Familiar with use of GDS for air tickets reservations (Sabre, Abacus)
Customer insights, Web analytics, Information architecture design, Web Usability, Heuristics Studies, Digital Strategy, email marketing, Product/ Project Management, Digital Media, Social Media, Search Engine Optimization, Enterprise Systems, Business Process Reengineering.
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
August 2007 — Present (1 year 4 months)
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
August 2007 — Present (1 year 4 months)
Developing the Information Architecture and Web Tracking Strategies for Client Microsites and Brand Sites.
Campaign Reporting and Web Analytics
Site Audit and Web Userability Analysis
Develop Client Reporting Dashboards
Promote Best Practices in the use of Digital Media and Digital Analytics to teams
Email Marketing Strategies