Joanna Teo

Current

• Secondment: APAC Web Metrics Lead at Cisco Systems
• Digital/ Web Analyst at OgilvyOne Worldwide, Consulting
• Digital/ Web Analyst at Ogilvy & Mather, Consulting

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Education

• Singapore Management University

Recommended

11 people have recommended Joanna

Connections

187 connections

Industry

Marketing and Advertising

Joanna Teo’s Summary

• Web Analytics (On site and Off Site)
Setting up end to end Web Analytics implementation processes (mostly regional)
Drawing site KPI framework to translate into business value
Evaluating suitable web tracking tools for business needs
Planning media and site tagging/scripting strategies
determining appropriate conversion points to deliver relevant metrics
Customising reporting dashboards
Drawing analysis and visitor insights
Optimising site and user journey
Clients: IBM Demand Gen, Unilever (Pond's), Levi's APD, Cisco Systems, Nokia

• Digital Customer Insights & Strategy Formulation
Studying customer digital habits and usage based on geographic location, culture, life stages and gender
Identifying digital target audience behavior and segmentations
Planning integrated digital user journeys
Experimenting and measuring use of social media platforms as online distribution channels
Clients: Singapore Tourism Board (pitch), Unilever (Pond's), Aviva, Levi's APD, Yahoo SEA, IBM Brand Enhancement.

• Tested Email Marketing
Formulating Email testing strategies on sample sizes above 150K per cell
As a result, creating data driven best practices guidelines
Clients: Yahoo SEA, IBM Demand Gen, DHL

• Online Media Planning and Execution
Includes Display media and SEM
In Yahoo SEA, Google Advertising Certified Professional

• Web Usability and Information Architecture
Conducting competitive site scans (Heuristics) of B2B B2C sites for benchmarking
Drafting the information architecture of sites in view of usability and content popularity (data driven)
Clients: STB (pitch), Nokia WW Support Sites, Aviva, Levi's

• Project Management
Involving in full SDLC of online ticket booking engine (requirements gathering to deployment).
Documenting processes in software/ site development using the Rational Unified Process
In Valuair Limited

• Training Experiences
Training juniors on web analytics concepts and use of major web analytics tools.

Joanna Teo’s Specialties:

Customer insights, Web analytics, Information architecture design, Web Usability, Heuristics Studies, Digital Strategy, email marketing, Product/ Project Management, Digital Media, Social Media, Search Engine Marketing

Joanna Teo’s Experience

• Secondment: APAC Web Metrics Lead

  Cisco Systems

  (Public Company; CSCO; Computer Networking industry)

  October 2008 — Present (1 year 2 months)

• Digital/ Web Analyst

  OgilvyOne Worldwide, Consulting

  (Privately Held; WPP; Marketing and Advertising industry)

  August 2007 — Present (2 years 4 months)

• Digital/ Web Analyst

  Ogilvy & Mather, Consulting

  (Public Company; WPP; Marketing and Advertising industry)

  August 2007 — Present (2 years 4 months)

  Developing the Information Architecture and Web Tracking Strategies for Client Microsites and Brand Sites.
  Campaign Reporting and Web Analytics
  Site Audit and Web Userability Analysis
  Develop Client Reporting Dashboards
  Promote Best Practices in the use of Digital Media and Digital Analytics to teams
  Email Marketing Strategies