VP of Marketing at Porch
- Greater Seattle Area
- Marketing and Advertising
Joanna Lord's Overview
- VP of Consumer Marketing at Porch
Joanna Lord's Summary
10+ years of startups and marketing leadership where I have focused on revenue growth, marketing strategy and managed high performing teams.
Founder of social shopping app, ISITaYES. Board advisor at Attendly & SparkTrend. Blogger at Entrepreneur.com, MarketingLand.com and JoannaLord.com. Obsessed with social media and the power of online communities.
Digital evangelist and keynote. I’ve spoken around the globe at shows like: SMX Advanced/East, Dublin Web Summit, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, DomainFest, PubCon Vegas/South, SEMpdx 11/12/13, Affiliate Summit, and many more.
Dedicated to building brilliant brands that leave an impact, connect us in beautiful ways, and do great things.
Marketing Strategy, Roadmaps, and Budgeting
Customer Acquisition (Outbound & Inbound)
Community Growth & Management
Customer Retention & Loyalty Programs
Customer Analytics & Feedback Channels
Brand Marketing & Marketing Communications
Social Media & Social Advertising
Conversion Rate Optimization
Business Development & Strategic Partnerships
Product Development & Product Marketing
UX, UI & Customer Experience
Joanna Lord's Experience
Joanna Lord's Projects
- October 2012 to Present
ISITaYES is a social shopping app that allows you to crowdsource your friends when deciding whether or not to purchase. I crowdfunded on Indiegogo, and am currently in the middle of development. Looking forward to the launch in spring of 2013!
- April 2013 to Present
Contributor on topics ranging from brand marketing, entrepreneurship, leadership, and more.
Contributor on topics ranging from digital marketing, team leadership, analytics, and brand development.
- May 2014 to Present
Joined advisory board to support team in take to market strategy and growth. Amazing team with a great idea on how to support marketers in today's visually-driven and content-obsessed ecosystem.
- January 2013 to Present
I an on the board of advisors for Attendly, a startup looking to shake up the event registration space.
- August 2013 to Present
Mentored TechStar teams on brand building, customer acquisition, and pitch development.
- May 2014 to Present
Mentored pre-incubator startup teams on product market fit & supported teams in ongoing mentorship.
Professor at University of Washington : Advanced Digital Marketing
- November 2013 to Present
Taught "Advanced Digital Marketing" at UW in assistance with two other professors for fall and spring quarters.
Joanna Lord's Skills & Expertise
- Online Marketing
- Affiliate Marketing
- Social Media Marketing
- Online Advertising
- Google Analytics
- Display Advertising
- Facebook Marketing
- Conversion Optimization
- Inbound Marketing
- Engaging Speaker
- Competitive Marketing Strategies
- Digital Marketing
- Paid Search Strategy
- Marketing Strategy
- Link Building
- Organic Search
- Google Webmaster Tools
- Google Adwords
- Social Media
- Search Advertising
- Digital Strategy
- Web Analytics
- Keyword Research
- Strategic Partnerships
- Business Development
- Content Strategy
- Landing Page Optimization
- Web Marketing
- Social Networking
- Email Marketing
- Marketing Communications
- User Experience
- Community Management
- Mobile Marketing
- Product Marketing
- Public Speaking
- Content Marketing
Joanna Lord's Courses
- Analytics Certification (Market Motive)
Joanna Lord's Education
Joanna Lord's Additional Information
Startups, online communities, fashion, and blogging. I also love running (did my first marathon in 2011), coffee (drink 3 to 4 cups a day), and the local music scene.
- Groups and Associations:
Search & Social Socal Meet-up Administrator Saint Michaels Campus Ministry First Candle