Joanna Lord

Joanna Lord

VP of Marketing at Porch

Greater Seattle Area
Marketing and Advertising

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Joanna Lord's Overview

  • VP of Consumer Marketing at Porch

500+ connections


Joanna Lord's Summary

10+ years of startups and marketing leadership where I have focused on revenue growth, marketing strategy and managed high performing teams.

Founder of social shopping app, ISITaYES. Board advisor at Attendly & SparkTrend. Blogger at, and Obsessed with social media and the power of online communities.

Digital evangelist and keynote. I’ve spoken around the globe at shows like: SMX Advanced/East, Dublin Web Summit, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, DomainFest, PubCon Vegas/South, SEMpdx 11/12/13, Affiliate Summit, and many more.

Dedicated to building brilliant brands that leave an impact, connect us in beautiful ways, and do great things.


Marketing Strategy, Roadmaps, and Budgeting
Product Marketing
Customer Acquisition (Outbound & Inbound)
Community Growth & Management
Customer Retention & Loyalty Programs
Customer Analytics & Feedback Channels
Brand Marketing & Marketing Communications
Marketing Analytics
Social Media & Social Advertising
Conversion Rate Optimization
Business Development & Strategic Partnerships
Product Development & Product Marketing
Web Analytics
UX, UI & Customer Experience
Competitive Research

Joanna Lord's Experience

VP of Consumer Marketing


Privately Held; 201-500 employees; Internet industry

July 2014Present (3 months) Greater Seattle Area

Joanna Lord's Projects

  • Founder of ISITaYES

    • October 2012 to Present
    Team Members: Joanna Lord

    ISITaYES is a social shopping app that allows you to crowdsource your friends when deciding whether or not to purchase. I crowdfunded on Indiegogo, and am currently in the middle of development. Looking forward to the launch in spring of 2013!

  • Contributing Author at

    • April 2013 to Present
    Team Members: Joanna Lord

    Contributor on topics ranging from brand marketing, entrepreneurship, leadership, and more.

  • Contributing Author at

    Team Members: Joanna Lord

    Contributor on topics ranging from digital marketing, team leadership, analytics, and brand development.

  • Advisor at Sparktrend

    • May 2014 to Present
    Team Members: Joanna Lord

    Joined advisory board to support team in take to market strategy and growth. Amazing team with a great idea on how to support marketers in today's visually-driven and content-obsessed ecosystem.

  • Advisor at Attendly

    • January 2013 to Present
    Team Members: Joanna Lord

    I an on the board of advisors for Attendly, a startup looking to shake up the event registration space.

  • TechStars Mentor

    • August 2013 to Present
    Team Members: Joanna Lord

    Mentored TechStar teams on brand building, customer acquisition, and pitch development.

  • NEXT Mentor

    • May 2014 to Present
    Team Members: Joanna Lord

    Mentored pre-incubator startup teams on product market fit & supported teams in ongoing mentorship.

  • Professor at University of Washington : Advanced Digital Marketing

    • November 2013 to Present
    Team Members: Joanna Lord

    Taught "Advanced Digital Marketing" at UW in assistance with two other professors for fall and spring quarters.

Joanna Lord's Skills & Expertise

  1. PPC
  2. SEO
  3. Online Marketing
  4. Affiliate Marketing
  5. SEM
  6. Social Media Marketing
  7. Online Advertising
  8. Google Analytics
  9. Display Advertising
  10. Facebook Marketing
  11. Conversion Optimization
  12. Inbound Marketing
  13. Presenter
  14. Retargeting
  15. Engaging Speaker
  16. Competitive Marketing Strategies
  17. Digital Marketing
  18. CRO
  19. Marketing
  20. Paid Search Strategy
  21. Marketing Strategy
  22. Link Building
  23. Blogging
  24. Start-ups
  25. Organic Search
  26. Analytics
  27. Google Webmaster Tools
  28. Google Adwords
  29. Social Media
  30. Search Advertising
  31. Digital Strategy
  32. Web Analytics
  33. E-commerce
  34. Keyword Research
  35. Facebook
  36. Strategic Partnerships
  37. Business Development
  38. Content Strategy
  39. Landing Page Optimization
  40. Web Marketing
  41. Social Networking
  42. Email Marketing
  43. Marketing Communications
  44. User Experience
  45. Community Management
  46. Mobile Marketing
  47. Strategy
  48. Product Marketing
  49. Public Speaking
  50. Content Marketing

View All (50) Skills View Fewer Skills

Joanna Lord's Courses

    • Analytics Certification (Market Motive)

Joanna Lord's Education

Pepperdine University

M.A., Communication & Online Persuasion


Saint Michael's College

B.A., Journalism & Online Communication


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