Joanna Hawley

Current

Print Designer, Women's Specialized at Nordstrom Product Group

Past

Sales Coordinator at Chesapeake Bay Candle
Assistant Textile Designer at Blissliving Home
Freelance Designer at Bright Innovation

Assistant Designer at Chesapeake Bay Candle
Gallery Intern at Silver Eye Center for Photography
Product Design Intern at Vocollect

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3 more...

Education

Carnegie Mellon University

Recommended

6 people have recommended Joanna

Connections

155 connections

Industry

Design

Websites

Joanna Hawley’s Summary

I aim to merge ornament and function, two design concepts that are significant and not entirely unrelated. With my designs, I hope to elicit an emotional (and often sentimental) response. I want people to dote on my designs, not just because they are beautiful, but because they are functional as well.

Joanna Hawley’s Specialties:

industrial design, textile design, packaging design, photography, merchandising, graphic design, styling

communication, coordination, leadership, brand development, teamwork, trend research, marketing

Joanna Hawley’s Experience

Print Designer, Women's Specialized

Nordstrom Product Group

(Public Company; Apparel & Fashion industry)

November 2009 — Present (2 months)
Sales Coordinator

Chesapeake Bay Candle

(Design industry)

January 2009 — May 2009 (5 months)

Communicated daily with Target buyer to merchandise on-trend home fragrance products.

Directed designers in the strategic development and execution of packaging and marketing initiatives.

Worked extensively with sourcing teams and factories in China and Vietnam to ensure on-time delivery of samples and communication.
Assistant Textile Designer

Blissliving Home

(Privately Held; Wholesale industry)

April 2008 — January 2009 (10 months)

Worked in a close-knit team to develop a strong brand identity through product design: textiles, small furniture and packaged candles.

Created brand-right promotional materials : mass email campaigns, catalogs, and wholesale collateral. Maintained e-commerce website.

Assisted in photoshoot planning, styling and execution.
Freelance Designer

Bright Innovation

(Privately Held; Design industry)

August 2008 — October 2008 (3 months)

Remotely collaborated with the design team to create several unique patterns.
Assistant Designer

Chesapeake Bay Candle

(Consumer Goods industry)

July 2007 — April 2008 (10 months)

Designed brand-right and trend-specific packaging for several home fragrance collections at Target.

Traveled to various trade shows to forecast trends for Spring 2009 product development.

Worked extensively with the sourcing department to gain technical knowledge of manufacturing techniques and guidelines. Executed technical drawings for new technology-driven home fragrance products.
Gallery Intern

Silver Eye Center for Photography

(Museums and Institutions industry)

September 2006 — December 2006 (4 months)

I organized the 2008 Benefit Auction by contacting various photographers across the world. This auction is one of two major revenue sources for the gallery.
Product Design Intern

Vocollect

(Privately Held; 201-500 employees; Computer Software industry)

June 2006 — August 2006 (3 months)

As the company's first ever product design intern, I researched new markets for wearable speech technology. At the end of my 3 months, I presented my findings to the New Ventures team. My findings were integral in the inspiration of future product development.

Joanna Hawley’s Education

Carnegie Mellon University

BFA , Industrial Design , 2003 — 2007

Minor in Photography & Digital Imaging

Activities and Societies:

Delta Gamma, IDSA