Head of Social Media at MANGAS GAMING
Paris Area, France
- Current
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- Head of Social Media at MANGAS GAMING
- Past
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- Project Manager Online Marketing at Expekt.com
- Founder/Owner at Maltalunch.com
- Content Manager at expekt.com
- Content Supervisor at expekt.com
- Marketing Programs Coordinator at expekt.com Ltd
- Customer Service Representative at expekt.com Ltd
- Shop assistant at BROTHERS JC AB
- Shop assistant at Shell
- Hot-air Balloon Ground Crew at Buddy Bombard's Europe
- Co-worker at McDonald's
- Education
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- Högskolan Väst
- Östrabogymnasiet
- Recommended
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19 people have recommended Joakim - Connections
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333
connections
- Industry
- Gambling & Casinos
- Websites
Joakim Nilsson’s Summary
I’ve had a great passion for the Internet ever since I put my first index.html online back in 1996.
I’m a Project Manager for Online Marketing at the online gaming company Expekt.com. During my 5 years of employment I’ve held several positions within the company ranging from Customer Support to Content Manager, which as given me a solid understanding and hands on experience within all fundamental areas of online marketing.
During the last year I've developed and executed the strategy of how Expekt.com should embark on Social media and align it as a core component of the marketing mix having measurable metrics and KPIs supporting traditional business objectives.
I also run a popular community driven restaurant review site called Maltalunch.com.
In the past I've been working with the legendary Buddy Bombard, a former Jet air pilot and America’s Cup yachtsman, crewing for his hot-air balloon adventure trips throughout Europe.
Articles published:
Live like a king, be an affiliate - May 24, 2009, The Sunday Times, Technology Sunday (Malta).
Power to the user, social media - April 26, 2009, The Sunday Times, Technology Sunday (Malta).
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iGaming industry professional? Join us in the iGaming Business Group: http://www.linkedin.com/groups?gid=25059
Joakim Nilsson’s Specialties:
New media marketing, Social Media Marketing, Google Analytics, Web usability, HTML, WYSIWYG layout tools, Content management systems
Joakim Nilsson’s Experience
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Head of Social Media
MANGAS GAMING
(Privately Held; Internet industry)
July 2010 — Present (1 month)
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Project Manager Online Marketing
Expekt.com
(Privately Held; Gambling & Casinos industry)
October 2008 — July 2010 (1 year 10 months)
Developed a one year plan of how Expekt.com should embark on Social media and align it as a core component of the marketing mix having measurable metrics and KPIs supporting traditional business objectives. We focused our work around Facebook, Twitter, YouTube, Flickr, Wordpress as blog platform as well as using custom developed platforms for proprietary-branded communities and third-parties tools for running campaigns.
Prior to the Social Media Marketing project I was managing the development of Expekt.com's new affiliate website and the updated marketing toolbox.
Other projects and tasks I've been involved with are such as; web analytic integration, campaign tracking setup and ad serving. -
Founder/Owner
Maltalunch.com
(Online Media industry)
August 2007 — June 2010 (2 years 11 months)
Maltalunch is a community site focused on collecting peoples reviews, comments and opinions of restaurants around the island Malta and Gozo.
Today everyone has an equal chance to broadcast their message via blogs and social networks. The monopoly of broadcasting is no longer in the hands of traditional media. Real people opinions is what matters and what sells. -
Content Manager
expekt.com
(Privately Held; Gambling & Casinos industry)
November 2007 — October 2008 (1 year )
Developed and put in place Standard Operating Procedures for marketing content production. Installed Basecamp as the collaborative tool for scheduling and communication on projects and requests. (http://productblog.37signals.com/products/2008/01/how-expekt-uses.html)
Managed the website content at Expekt.com and coordinated the marketing content production for 20 languages and 5 products. -
Content Supervisor
expekt.com
(Privately Held; Gambling & Casinos industry)
January 2007 — November 2007 (11 months)
Handling production request for marketing campaigns, mainly website promotions.
That involved creating and deploying website content in html/css and coordinating the translations process for the expekt.com website as well as performing quality checks. -
Marketing Programs Coordinator
expekt.com Ltd
(Privately Held; Gambling & Casinos industry)
June 2006 — January 2007 (8 months)
Junior marketing role where I started to create website content in html/css for promotions, ran quality checks on website translations and ad management in Connextra.
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Customer Service Representative
expekt.com Ltd
(Privately Held; Gambling & Casinos industry)
April 2005 — June 2006 (1 year 3 months)
Worked in a team of six on rotating shift doing Scandinavian and English support mainly via e-mail and outbound calls.
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Shop assistant
BROTHERS JC AB
(Retail industry)
February 2005 — April 2005 (3 months)
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Shop assistant
Shell
(Public Company; RDSA; Oil & Energy industry)
December 2003 — April 2005 (1 year 5 months)
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Hot-air Balloon Ground Crew
Buddy Bombard's Europe
(Leisure, Travel & Tourism industry)
January 2004 — October 2004 (10 months)
Buddy Bombard’s Europe provides all-inclusive luxury travel program throughout Europe to a primarily American clientele. The multi-day programs blend first class hotel accommodation with gourmet dining, local land excursion and daily exploration by hot-air balloon.
My job as ground crew involved a combination of hot-air balloon crewing and maintenance responsibilities as well as driving passengers to restaurants, hotels, airports pick-ups and sightseeing venues in the Swiss Alps, Austria, Czech rep, and France.
"Air Force jet pilot, skier, scuba instructor, America’s Cup yachtsman, insurance executive, tour and travel entrepreneur, photographer, honored balloon pilot, gourmet and renowned raconteur – Buddy Bombard is all this and well chronicled in Sport’s Illustrated as ‘everybody’s Buddy.’ Buddy is one of the world’s few remaining founders and pioneers of adventure travel."
http://www.buddybombard.com -
Co-worker
McDonald's
(Public Company; MCD; Restaurants industry)
September 2002 — December 2003 (1 year 4 months)
Joakim Nilsson’s Education
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Högskolan Väst
Marketing Management 5p, System Development 5p 2003 — 2004
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Östrabogymnasiet
Upper Secondary School , Science of technology and media , 2000 — 2003
Studied maths and science together with media desktop publishing, CAD/CAM, drawing, web design and movie making. My graduation project was of a marketing campaign including a TV commercial and print ad. Graduated with top grades.
Additional Information
Joakim Nilsson’s Websites:
Joakim Nilsson’s Interests:
Igaming, interactive gaming, sportsbetting, casino, poker, bingo, supertoto, WYSIWYG, CMS, content management, Skype, investments, real estate, online marketing, web 2.0, new internet technologies, design, professional networking, soccer, alpine skiing, golf, tennis, travel, Japanese food, Social media
Joakim Nilsson’s Groups:
Lyckorna Golf Club
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World Wildlife Fund -
Inbound Marketers - For Marketing Professionals -
expekt.com - current and past employees -
iGAMING BUSINESS -
SMX - Search Marketing Expo -
Malta Network -
Casino Affiliate Programs (CAP) -
Gambling Portal Webmasters Association (GPWA) -
Content Management -
Social Media Today -
Social Media Marketing -
Maltalunch.com -
Future Social Media -
Inside EA: (Electronic Arts) People, Games & Opportunities -
SuperGroup Founders -
Industry Suppliers -
LinkedIn Mobile -
LinkedIn for iPhone -
Intelligent Social Media -
Intelligent Social Media Scandinavia, Nordic and Baltic -
Social Media School -
European SME Week
Joakim Nilsson’s Honors:
Articles published:
Live like a king, be an affiliate - May 24, 2009, The Sunday Times, Technology Sunday (Malta).
Power to the user, social media - April 26, 2009, The Sunday Times, Technology Sunday (Malta).
Mentions:
Sociala medier ska lyfta Expekt:
http://www.dagensmedia.se/nyheter/kampanjer/article100917.ece
How Expekt uses Basecamp to manage one of the leading European online gaming sites
http://productblog.37signals.com/products/2008/01/how-expekt-uses.html
Joakim Nilsson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
