Joakim Nilsson

Joakim Nilsson

Social Media Strategist & Entrepreneur

Location
Paris Area, France
Industry
Marketing and Advertising

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Joakim Nilsson's Overview

Current
Past
  • Content Manager at Expekt.com
  • Content Supervisor at Expekt.com
  • Marketing Programs Coordinator at Expekt.com
  • Customer Service Representative at Expekt.com
  • Hot-air Balloon Ground Crew at The Bombard Society, Inc

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see all

Education
  • Högskolan Väst
  • Östrabogymnasiet
Recommendations

28 people have recommended Joakim

Connections

500+ connections

Websites

Joakim Nilsson's Summary

I provide strategic consulting helping brands do better business in today's transparent and digitally connected world.

As former Head of Social Media for Betclic Everest Group and with some 7 years line-management experience in E-commerce, I have a solid grounding in online marketing and hands-on experience in the development and implementation of social media programmes for an organisation.

Since 2010 I’m advisory board member of Customer Management IQ where I frequently contribute with articles and presentations.

Having an entrepreneurial mindset and genuine passion for Internet applications I’m spending part of my time with various Internet start-ups as small seed investor.

Specialties

Social Media, Social Media Strategy, Social Business, Social Media Monitoring, Social CRM, SCRM, Social Media Metrics, Project management, Social media tools & technologies, CRM, Affiliate marketing, Campaign design, E-commerce, Online marketing, Customer service, Web content management, HTML, Google Analytics, Web Analytics, iGaming, Online gaming, Online gambling

Joakim Nilsson's Experience

Co-Owner

Kyoogi Ltd

Privately Held; Myself Only; Gambling & Casinos industry

May 2012 – Present (1 month) Sliema, Malta

Kyoogi offers turn key solutions for publishers and affiliates to go mobile with odds, betting and live score.

Kyoogi's flagship product Odds24.com is a betting portal designed for mobile, tablet and desktop.

Strategic Consulting, Social Media

Joakim Nilsson

April 2012 – Present (2 months) Paris Area, France

I help brands to do better business in today's transparent and digitally connected world through the development and implementation of strategic social media programmes integrating into any part of the business such as Customer Service, Sales, CRM and PR.

Co-Owner

AvalanShare

Privately Held; 1-10 employees; Internet industry

April 2012 – Present (2 months) Stockholm, Sweden

AvalanShare is a campaign tool for websites and E-commerce stores allowing them to effectively create and manage social sharing campaigns.

Head of Social Media

Betclic Everest

Privately Held; 1001-5000 employees; Gambling & Casinos industry

September 2010 – April 2012 (1 year 8 months) Paris Area, France

I setup and led the Social media programme (Center of Excellence) from the Group HQ, a central resource providing the brands and business units with strategy, governance, measurement, vendor selection and training.

Most notably launched a social media command center, a cross functional setup within the Betclic.fr brand allowing for customer service outreach and community management in both propriety social media channels as well as external forums and communities.

Project Manager Online Marketing

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

October 2008 – September 2010 (2 years) Malta

Developed, installed and managed a one year B2C plan of how Expekt.com should embark on social media and align it as a core component of the marketing mix having measurable metrics and KPIs supporting traditional business objectives.

Within B2B I led the development of Expekt.com's front-end affiliate website and a new marketing toolbox with value added services for affiliates.

Other projects and tasks I've been involved with are such as; installation of web analytic software, setup of campaign tracking and ad-serving tools.

Founder

Maltalunch.com

August 2007 – June 2010 (2 years 11 months) Malta

Maltalunch.com was a result of combining my genuine passion for social media applications and interest in cooking. Maltalunch was inspired by sites such as Tripadvisor and Qype, it's community site focused on collecting peoples reviews, comments and opinions of restaurants around the island Malta and Gozo.

Content Manager

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

November 2007 – October 2008 (1 year) Malta

Management of the website content on Expekt.com for 20 languages and 5 products. Developed and put in place standard operating procedures for marketing content production. Installed collaborative tools for scheduling and communication on projects and production requests.

Content Supervisor

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

January 2007 – November 2007 (11 months) Malta

Handling production request for marketing campaigns for 20 languages on the Expekt.com website. Front-end web development in HTML/CSS.

Marketing Programs Coordinator

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

June 2006 – January 2007 (8 months) Malta

Operations of the online ad management centre and assisting in website content production.

Customer Service Representative

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

April 2005 – June 2006 (1 year 3 months) Malta

Hot-air Balloon Ground Crew

The Bombard Society, Inc

January 2004 – October 2004 (10 months) Switzerland, France, Czech, Austria

Joakim Nilsson's Languages

  • English

    (Full professional proficiency)

  • Swedish

    (Native or bilingual proficiency)

  • French

    (Elementary proficiency)

Joakim Nilsson's Publications

  • Power to the user

    • The Sunday Times of Malta, Technology Sunday
    • April 26, 2009
    Authors: Joakim Nilsson

    A lot of companies don’t realise that about 200 million active users on Facebook now have a voice, and one that is so amplified that it speaks back to brands.

  • Live like a king, be an affiliate

    • The Sunday Times of Malta, Technology Sunday
    • May 24, 2009
    Authors: Joakim Nilsson

    An article describing the online affiliation model and comparing it to the offline retail business.

  • 4 Steps to Super Charge Your Contact Center with Social Media

    • Customer Management IQ
    • August 14, 2011
    Authors: Joakim Nilsson

    It’s just not enough to respond to your inbound calls; you need to be involved and manage what happens on the Internet outside your office walls. Any organization can benefit from these 4 easy steps for integrating social media into the contact center.

  • Revealed: How to Calculate ROI of Social Media for Customer Service

    • Customer Management IQ
    • September 13, 2011
    Authors: Joakim Nilsson

    I think most of us agree that replying to and solving a negative post in a forum, twitter, facebook or any other public channel sounds like a good thing to do. But the people in your organization you need to convince might think differently. Your C-level executives will probably ask, “How is this making us more money?”

  • Achieving Present, Future Success with Social Media Monitoring; An In-Depth Conversation

    • Customer Management IQ
    • October 24, 2011
    Authors: Joakim Nilsson

    Investing in a social media monitoring tool is on the agenda of almost every organization these days, not surprising since more and more organizations understand the importance of monitoring their online brand mentions.

Joakim Nilsson's Education

Högskolan Väst

Some courses, Marketing Management 5p, System Development 5p

2003 – 2004

Östrabogymnasiet

Upper Secondary School, Science of technology and media

2000 – 2003

Contact Joakim for:

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  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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