Joakim Nilsson
Head of Social Media at Betclic Everest
- Location
- Paris Area, France
- Industry
- Gambling & Casinos
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Joakim Nilsson's Overview
- Current
-
- Head of Social Media at Betclic Everest
- Past
-
- Project Manager Online Marketing at Expekt.com
- Founder at Maltalunch.com
- Content Manager at Expekt.com
- Content Supervisor at Expekt.com
- Marketing Programs Coordinator at Expekt.com
- Customer Service Representative at Expekt.com
- Shop Assistant at AB Svenska Shell
- Hot-air Balloon Ground Crew at The Bombard Society, Inc
- Co-Worker at McDonald's
- Education
-
- Högskolan Väst
- Östrabogymnasiet
- Recommendations
-
27 people have recommended Joakim
- Connections
-
500+ connections
Joakim Nilsson's Summary
Joakim has 7 years experience working in the online gaming industry working with customer service, marketing campaigns, affiliates (B2B), website content management, project management, strategic development and planning.
During the last 3 years he has led various programs focusing on how social media tools and technologies can effectively support the business, both in terms of designing campaigns but also with a strong focus on integrating social media as a core component of the business.
Since 2010 Joakim is employed with Betclic Everest Group, one of Europe's leading online gaming operators, as Head of Social Media for the Group in its Paris offices.
Joakim is also an appreciated speaker at igaming industry and social media conferences and has contributed to several articles on the topic of social media and online marketing. He also a member of the advisory board for Customer Management IQ.
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Specialties
Social Media Strategy, Social Business, Social Media Monitoring, Social CRM, SCRM, Social Media Metrics, Project management, Social media tools & technologies, CRM, Affiliate marketing, Campaign design, E-commerce, Online marketing, Customer service, Web content management, HTML, CSS, Google Analytics, Web Analytics
Joakim Nilsson's Experience
Head of Social Media
Betclic Everest
Privately Held; 1001-5000 employees; Gambling & Casinos industry
September 2010 – Present (1 year 5 months) Paris Area, France
Strategic planning & development for social media tools and technologies supporting the overall business objectives within Betclic Everest Group and it's brands; Betclic, Everest Poker, Expekt & bet-at-home.com.
Betclic Everest Group is owned equally by Lov Group and La Société des Bains de Mer. The Group operates a broad on-line gaming offer: sports and horse-race betting, poker, casino and bingo. This is backed up by customer service facilities which are available in 25 languages.
With customers from over 100 countries and numbering more than 12 million worldwide, the Group currently boasts 1,200 employees.
Project Manager Online Marketing
Expekt.com
Privately Held; 51-200 employees; Gambling & Casinos industry
October 2008 – September 2010 (2 years) Malta
Developed a one year B2C plan of how Expekt.com should embark on emerging digital channels (Social media) and align it as a core component of the marketing mix having measurable metrics and KPIs supporting traditional business objectives.
Within B2B I led the development of Expekt.com's front-end affiliate website and a new marketing toolbox with value added services for affiliates.
Other projects and tasks I've been involved with are such as; installation of web analytic software, setup of campaign tracking and ad-serving tools.
Expekt.com was founded in 1999 by two Swedish entrepreneurs and quickly became one of the pioneers in on-line gaming. With a strong base in Northern and Eastern Europe, Expekt offers sports betting, poker, casino, bingo and games to over 2 million registered customers in 21 languages. Expekt is licensed and regulated in Malta and has great ambassador names such as: Glenn Strömberg – Football, Sweden, Scotty Nguyen – Poker, USA, Zbigniew Boniek – Football, Poland, Niklas Wikegård – Ice Hockey, Sweden.
Founder
Maltalunch.com
August 2007 – June 2010 (2 years 11 months) Malta
Maltalunch.com was a result of combining my genuine passion for web applications and interest in cooking.
Maltalunch was inspired by sites such as Tripadvisor and Qype, it's community site focused on collecting peoples reviews, comments and opinions of restaurants around the island Malta and Gozo.
It grow +100 users large and saw 4,000/monthly unique visitors at it's peak.
Since 2010 the site is no longer being updated.
Content Manager
Expekt.com
Privately Held; 51-200 employees; Gambling & Casinos industry
November 2007 – October 2008 (1 year) Malta
Management of the website content on Expekt.com for 20 languages and 5 products.
Developed and put in place standard operating procedures for marketing content production. Installed Basecamp as the collaborative tool for scheduling and communication on projects and production requests.
There's an interview with me here: http://productblog.37signals.com/products/2008/01/how-expekt-uses.html
Content Supervisor
Expekt.com
Privately Held; 51-200 employees; Gambling & Casinos industry
January 2007 – November 2007 (11 months) Malta
Handling production request for marketing campaigns, mainly website promotions.
Creation and deployment of website content coded in HTML/CSS, coordination of translations and quality checks for 20 languages on the Expekt.com website.
Marketing Programs Coordinator
Expekt.com
Privately Held; 51-200 employees; Gambling & Casinos industry
June 2006 – January 2007 (8 months) Malta
Operations of the online ad management centre and assisting in website content production.
Customer Service Representative
Expekt.com
Privately Held; 51-200 employees; Gambling & Casinos industry
April 2005 – June 2006 (1 year 3 months) Malta
Provided customer service to Scandinavian and English speaking customers via mainly e-mail and outbound calls.
Shop Assistant
AB Svenska Shell
Public Company; 10,001+ employees; RDS; Oil & Energy industry
December 2003 – April 2005 (1 year 5 months) Sweden
Hot-air Balloon Ground Crew
The Bombard Society, Inc
January 2004 – October 2004 (10 months) Switzerland, France, Czech, Austria
My job as ground crew involved a combination of hot-air balloon crewing and maintenance responsibilities as well as driving passengers to restaurants, hotels, airports pick-ups and sightseeing venues in the Swiss Alps, Austria, Czech rep, and France.
Buddy Bombard’s Europe provides all-inclusive luxury travel program throughout Europe to a primarily American clientele. The multi-day programs blend first class hotel accommodation with gourmet dining, local land excursion and daily exploration by hot-air balloon.
Co-Worker
McDonald's
Public Company; 10,001+ employees; MCD; Restaurants industry
September 2002 – December 2003 (1 year 4 months) Sweden
Joakim Nilsson's Skills
- Web Project Management
- Social Media Development
- Online Marketing
- Social Media Monitoring
- Affiliate Relations
- Strategy Development
- Web Analytics
- Web 2.0
- E-commerce
- Web Content Management
- Customer Service
- HTML
- Affiliate Marketing
- Customer Relations
- Social Media Marketing
- Email Marketing
- Digital Marketing
- Google Analytics
- Social Networking
- Digital Strategy
- Blogging
- Community Management
- Online Advertising
- CMS
- Social Business
- Online Gaming
- Gaming
- Wordpress
- Digital Media
- Business Strategy
- Conversion Optimization
- Online Communities
Joakim Nilsson's Languages
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English
(Full professional proficiency) -
Swedish
(Native or bilingual proficiency) -
French
(Elementary proficiency)
Joakim Nilsson's Publications
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Power to the user
- The Sunday Times of Malta, Technology Sunday
- April 26, 2009
Authors: Joakim NilssonA lot of companies don’t realise that about 200million active users on Facebook now have a voice, and one that is so amplified that it speaks back to brands
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Live like a king, be an affiliate
- The Sunday Times of Malta, Technology Sunday
- May 24, 2009
Authors: Joakim NilssonAn article describing the online affiliation model and comparing it to the offline retail business.
Joakim Nilsson's Education
Högskolan Väst
Some courses, Marketing Management 5p, System Development 5p
2003 – 2004
Östrabogymnasiet
Upper Secondary School, Science of technology and media
2000 – 2003
Joakim Nilsson's Additional Information
- Interests:
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Igaming, interactive gaming, sportsbetting, casino, poker, bingo, supertoto, WYSIWYG, CMS, content management, Skype, investments, real estate, online marketing, web 2.0, new internet technologies, design, professional networking, soccer, alpine skiing, golf, tennis, travel, Japanese food, Social media
- Groups and Associations:
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Lyckorna Golf Club
- Honors and Awards:
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Advisory Board Member, Customer Management IQ
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- career opportunities
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