Joakim Nilsson

Joakim Nilsson

Head of Social Media at Betclic Everest

Location
Paris Area, France
Industry
Gambling & Casinos

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Joakim Nilsson's Overview

Current
Past
  • Project Manager Online Marketing at Expekt.com
  • Founder at Maltalunch.com
  • Content Manager at Expekt.com
Education
  • Högskolan Väst
  • Östrabogymnasiet
Recommendations

27 people have recommended Joakim

Connections

500+ connections

Joakim Nilsson's Summary

Joakim has 7 years experience working in the online gaming industry working with customer service, marketing campaigns, affiliates (B2B), website content management, project management, strategic development and planning.

During the last 3 years he has led various programs focusing on how social media tools and technologies can effectively support the business, both in terms of designing campaigns but also with a strong focus on integrating social media as a core component of the business.

Since 2010 Joakim is employed with Betclic Everest Group, one of Europe's leading online gaming operators, as Head of Social Media for the Group in its Paris offices.

Joakim is also an appreciated speaker at igaming industry and social media conferences and has contributed to several articles on the topic of social media and online marketing. He also a member of the advisory board for Customer Management IQ.

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iGaming industry professional? Join us in the iGaming Business Group: http://www.linkedin.com/groups?gid=25059

Specialties

Social Media Strategy, Social Business, Social Media Monitoring, Social CRM, SCRM, Social Media Metrics, Project management, Social media tools & technologies, CRM, Affiliate marketing, Campaign design, E-commerce, Online marketing, Customer service, Web content management, HTML, CSS, Google Analytics, Web Analytics

Joakim Nilsson's Experience

Head of Social Media

Betclic Everest

Privately Held; 1001-5000 employees; Gambling & Casinos industry

September 2010Present (1 year 5 months) Paris Area, France

Strategic planning & development for social media tools and technologies supporting the overall business objectives within Betclic Everest Group and it's brands; Betclic, Everest Poker, Expekt & bet-at-home.com.

Betclic Everest Group is owned equally by Lov Group and La Société des Bains de Mer. The Group operates a broad on-line gaming offer: sports and horse-race betting, poker, casino and bingo. This is backed up by customer service facilities which are available in 25 languages.

With customers from over 100 countries and numbering more than 12 million worldwide, the Group currently boasts 1,200 employees.

Project Manager Online Marketing

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

October 2008September 2010 (2 years) Malta

Developed a one year B2C plan of how Expekt.com should embark on emerging digital channels (Social media) and align it as a core component of the marketing mix having measurable metrics and KPIs supporting traditional business objectives.

Within B2B I led the development of Expekt.com's front-end affiliate website and a new marketing toolbox with value added services for affiliates.

Other projects and tasks I've been involved with are such as; installation of web analytic software, setup of campaign tracking and ad-serving tools.

Expekt.com was founded in 1999 by two Swedish entrepreneurs and quickly became one of the pioneers in on-line gaming. With a strong base in Northern and Eastern Europe, Expekt offers sports betting, poker, casino, bingo and games to over 2 million registered customers in 21 languages. Expekt is licensed and regulated in Malta and has great ambassador names such as: Glenn Strömberg – Football, Sweden, Scotty Nguyen – Poker, USA, Zbigniew Boniek – Football, Poland, Niklas Wikegård – Ice Hockey, Sweden.

Founder

Maltalunch.com

August 2007June 2010 (2 years 11 months) Malta

Maltalunch.com was a result of combining my genuine passion for web applications and interest in cooking.

Maltalunch was inspired by sites such as Tripadvisor and Qype, it's community site focused on collecting peoples reviews, comments and opinions of restaurants around the island Malta and Gozo.

It grow +100 users large and saw 4,000/monthly unique visitors at it's peak.

Since 2010 the site is no longer being updated.

Content Manager

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

November 2007October 2008 (1 year) Malta

Management of the website content on Expekt.com for 20 languages and 5 products.

Developed and put in place standard operating procedures for marketing content production. Installed Basecamp as the collaborative tool for scheduling and communication on projects and production requests.
There's an interview with me here: http://productblog.37signals.com/products/2008/01/how-expekt-uses.html

Content Supervisor

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

January 2007November 2007 (11 months) Malta

Handling production request for marketing campaigns, mainly website promotions.

Creation and deployment of website content coded in HTML/CSS, coordination of translations and quality checks for 20 languages on the Expekt.com website.

Marketing Programs Coordinator

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

June 2006January 2007 (8 months) Malta

Operations of the online ad management centre and assisting in website content production.

Customer Service Representative

Expekt.com

Privately Held; 51-200 employees; Gambling & Casinos industry

April 2005June 2006 (1 year 3 months) Malta

Provided customer service to Scandinavian and English speaking customers via mainly e-mail and outbound calls.

Shop Assistant

AB Svenska Shell

Public Company; 10,001+ employees; RDS; Oil & Energy industry

December 2003April 2005 (1 year 5 months) Sweden

Hot-air Balloon Ground Crew

The Bombard Society, Inc

January 2004October 2004 (10 months) Switzerland, France, Czech, Austria

My job as ground crew involved a combination of hot-air balloon crewing and maintenance responsibilities as well as driving passengers to restaurants, hotels, airports pick-ups and sightseeing venues in the Swiss Alps, Austria, Czech rep, and France.

Buddy Bombard’s Europe provides all-inclusive luxury travel program throughout Europe to a primarily American clientele. The multi-day programs blend first class hotel accommodation with gourmet dining, local land excursion and daily exploration by hot-air balloon.

Co-Worker

McDonald's

Public Company; 10,001+ employees; MCD; Restaurants industry

September 2002December 2003 (1 year 4 months) Sweden

Joakim Nilsson's Languages

  • English

    (Full professional proficiency)
  • Swedish

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)

Joakim Nilsson's Publications

  • Power to the user

    • The Sunday Times of Malta, Technology Sunday
    • April 26, 2009
    Authors: Joakim Nilsson

    A lot of companies don’t realise that about 200million active users on Facebook now have a voice, and one that is so amplified that it speaks back to brands

  • Live like a king, be an affiliate

    • The Sunday Times of Malta, Technology Sunday
    • May 24, 2009
    Authors: Joakim Nilsson

    An article describing the online affiliation model and comparing it to the offline retail business.

Joakim Nilsson's Education

Högskolan Väst

Some courses, Marketing Management 5p, System Development 5p

20032004

Östrabogymnasiet

Upper Secondary School, Science of technology and media

20002003

Joakim Nilsson's Additional Information

Interests:

Igaming, interactive gaming, sportsbetting, casino, poker, bingo, supertoto, WYSIWYG, CMS, content management, Skype, investments, real estate, online marketing, web 2.0, new internet technologies, design, professional networking, soccer, alpine skiing, golf, tennis, travel, Japanese food, Social media

Groups and Associations:

Lyckorna Golf Club

Honors and Awards:

Advisory Board Member, Customer Management IQ

Contact Joakim for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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