
CEO & Chief Web Officer at Ideablue Networks
Greater San Diego Area

CEO & Chief Web Officer at Ideablue Networks
Greater San Diego Area
** Primary passion for delivering a high-quality online user experience focused on personalized and relevant content.
** Solid background establishing and managing a successful and collaborative web team of developers, designers, and QA.
** Accomplished track record establishing innovative development and project management processes to reduce cost.
** Proven success of working with clients, internal business areas, and vendors on strategic planning and calculating ROI.
** Savvy and passionate about numbers, market indicators and metrics to translate hard data into insight and action.
** Strong technical knowledge with experience in marketing, advertising, product development, direct mail, and sales.
** Lead engineer and Architect of award winning e-commerce software Miva Merchant (5 of 5 stars from Internet.com).
- Used by Monster.com, eBay, PayPal, MapQuest, Honeywell, Nautica, and Kia Motors.
- Software offered through major hosting providers (Aplus.Net, Verio, Yahoo!, Verisign, Dell, and Network Solutions).
** Actively involved in the emerging web technologies and trends (Web 2.0) community.
(Internet industry)
2008 — Present (less than a year)
* eBusiness Strategist and Innovator
(Public Company; 1001-5000 employees; HIT; Information Technology and Services industry)
2008 — 2008 (less than a year)
** Planning, organization, and execution of the global online customer support and self service strategies.
** Lead and established first consolidated IT web portal department for Hitachi Data Systems, a global $2.6 billion/yr subsidiary of Hitachi, Ltd., the $102 billion/yr parent company.
** Frequent travel to evangelize and socialize support and buy-in from executive management, multiple business areas, and key stakeholders on IT driven projects to modernize enterprise wide web technologies, unify cross-department web resources, reduce operational cost, and to significantly improve the online customer support experience.
** Campaign and educate social media (Web 2.0) for support and acceptance of emerging web technologies and trends.
** Management and leadership of a global staff (25+) of operational managers, web architects, technical leads, QA, web application engineers, web developers, project managers, business analysts, and application analysts.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2007 — 2007 (less than a year)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2007 — 2007 (less than a year)
** Collaborate with executive management to identify and define new business initiatives, opportunities, and services.
** Worked with clients on web strategies and account executives on development plans, timelines, and pricing of services.
** Development of strong relationships and partnerships with other functional groups, business areas, and vendors to ensure successful collaboration, executive buy-in, and execution of business driven projects and initiatives.
** Management and leadership of a global staff (25+) of web and flash developers, web application engineers, and QA.
** Responsible for overall planning, production, development, maintenance, and technologies for client and company websites (200+), portals, intranets, blogs, email campaigns, e-commerce solutions, content management systems (CMS), web applications, and web services.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
2006 — 2007 (1 year)
** Lead and established first e-Business group for Modern Postcard, a $40 million/yr direct mail marketing/printing agency.
** Provide leadership in the areas of interactive design, development, content and graphics production, e-commerce, B2B services and innovations, strategic planning, customer trends, competitive research, and direct marketing campaigns.
** Collaborate with Marketing, Sales, Engineering and IT, assuming a leadership role in the specific areas of web architecture, interactive and e-commerce technologies, development models and methodologies.
** Manage search engine optimization (SEO) development and practices including microsites, landing pages, and PPC ads.
** Campaign and educate social media (Web 2.0) for support and acceptance of emerging web technologies and trends.
** Management and leadership of a staff of web designers, web application engineers, and web developers.
(Public Company; 1001-5000 employees; VSAT; Telecommunications industry)
2003 — 2006 (3 years)
** Lead and established first web department for ViaSat, a global $516 million/yr technology company.
** Collaborate and strategize with cross-departmental management, multiple business areas, and key stakeholders on IT driven projects to modernize enterprise wide web technologies and reduce operational cost.
** Responsible for directing planning and execution of web marketing strategies to promote products, services, sales leads, and events to online users, partners, and employees, coordinating efforts with various departments.
** Design and development of custom framework for rapid development of websites, web services, and web applications.
** Campaign and educate social media (Web 2.0) for support and acceptance of emerging web technologies and trends.
** Management and leadership of a staff of web designers and web developers.
(Privately Held; 10,001 or more employees; COX; Telecommunications industry)
2002 — 2003 (1 year)
** Senior developer of corporate websites, microsites, extranets, customer web portals, custom CMS tools, web applications, and web services.
** Significantly improved department workflow to produce more cost-effective development standards and procedures.
** Campaign and educate social media (Web 2.0) for support and acceptance of emerging web technologies and trends.
** Worked closely with Sales and Marketing staff to promote products, services, sales leads, and events to online users, customers, subscriber community, and business partners.
(Public Company; 201-500 employees; MIVA; Internet industry)
2000 — 2002 (2 years)
** Lead developer of award winning e-commerce platform Miva Merchant (120,000+ installations) and Miva now.
** Responsible for architectural design and application development of an automated software installation system, product authentication and license allocation system, dynamic user interface framework, and other web applications and tools.
** Key representative and evangelist for various company products, including providing programming guidance to third party developers through company user-group forums and development conferences.
(Privately Held; 11-50 employees; Computer Software industry)
2002 — 2002 (less than a year)
** Development of e-commerce products including design of features, user interface, modular development, and QA.
** Management and leadership of a global staff of web designers, web application engineers, and QA.
(Privately Held; 11-50 employees; Semiconductors industry)
1999 — 2000 (1 year)
** Designed and developed websites, e-commerce modules, and management tools.
** Developed custom affiliate programs, payment gateways, statistical tracking applications, and marketing materials.
(Privately Held; 11-50 employees; Hospital & Health Care industry)
1998 — 1999 (1 year)
** Designed and developed websites and management tools.
** Work with third party vendor on application development of custom CRM and internal records management system.
PMP, Project Management, 2007 — 2009 (expected)
Mechanical Engineering 1992 — 1996