John McTigue

John McTigue

EVP, Kuno Creative: Build stronger sales pipelines through inbound marketing.

Austin, Texas Area
Marketing and Advertising

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John McTigue's Overview


500+ connections

John McTigue's Summary

Passionate about inbound marketing, the content-rich strategy for attracting qualified sales leads and converting them into customers. My partner and I have built a leading inbound marketing agency to serve growing businesses, primarily in the technology, healthcare and specialty manufacturing sectors. I've been in marketing for 30+ years, but now I am excited about leveraging the latest marketing strategies to generate new business for our clients.

You can read much more about inbound marketing and our services from our website and blog at

Specialties: inbound marketing, content marketing, demand generation, lead nurturing, marketing automation, KPIs and marketing analytics, closed loop marketing.

John McTigue's Experience

EVP and Co-Owner

Kuno Creative

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2004Present (10 years 10 months)

We utilize marketing automation systems for enterprise inbound marketing to help you attract new qualified sales leads and convert them to customers. We provide the strategy, content, lead generation/nurturing and marketing automation know-how to get the most out of your marketing investment.

Founder, President and CEO

Awakening Technology Company

Privately Held; 11-50 employees; Marketing and Advertising industry

January 1998January 2004 (6 years 1 month)

Merged with Kuno Creative Group in 2004.

Executive Vice President

Zydeco Energy

January 1994January 1998 (4 years 1 month)

Independent oil and gas exploration company in Houston, TX. No longer in business.

Research Geoscientist

Shell Oil Company

Public Company; 10,001+ employees; RDSA; Oil & Energy industry

January 1983December 1989 (7 years)

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell E & P Research.

John McTigue's Certifications

  • Inbound Marketing Certification

    • HubSpot
    • October 2013
  • HubSpot Certification

    • HubSpot
    • October 2013
  • HubSpot Partner Certification

    • HubSpot
    • October 2013
  • HubSpot COS Design

    • HubSpot
    • October 2013
  • Contextual Marketing Certification

    • HubSpot
    • July 2014

John McTigue's Skills & Expertise

  1. Inbound Marketing
  2. SEO
  3. Blogging
  4. Social Media
  5. Web Design
  6. Lead Generation
  7. HubSpot
  8. Social Media Marketing
  9. Content Marketing
  10. Corporate Blogging
  11. SEM
  12. Digital Marketing
  13. Lead Nurturing
  14. Marketing Automation
  15. Online Marketing
  16. SEO copywriting
  17. Copywriting
  18. Web Analytics
  19. Content Strategy
  20. Marketing Strategy
  21. Thought Leadership
  22. SMO
  23. Landing Page Optimization
  24. Strategy
  25. Marketing Communications
  26. Analytics
  27. E-commerce
  28. Entrepreneurship
  29. SaaS
  30. Demand Generation
  31. Marketing
  32. Creative Direction
  33. PPC
  34. B2B Marketing
  35. Digital Strategy
  36. Email Marketing
  37. Social Media Measurement
  38. Brand Development
  39. Online Advertising
  40. Web Marketing
  41. Mobile Marketing
  42. Strategic Partnerships
  43. Website Development
  44. Conversion Optimization
  45. Digital Media
  46. Online Lead Generation
  47. Interactive Marketing
  48. Organic Search
  49. Content Management
  50. Social Marketing

View All (50) Skills View Fewer Skills

John McTigue's Publications

  • B2B Selling in the Age of the Customer

    • Kuno Creative
    • January 5, 2014

    Customers are more in control of the buying process than ever before. How can Sales Reps adapt and win? In this eBook I explore the current landscape for B2B sales and suggest new strategies for being prepared for prospects and collaborating with the Marketing Team.

  • Profit Driven Digital Marketing

    • Kuno Creative
    • June 13, 2013

    It’s probably fair to say that most companies still see marketing as a cost center, a necessary evil that needs to be justified in order to survive the line item veto. That’s unfortunate, because marketing can do much more than justify itself through ROI analysis. It can become a profit center. Here's how.

  • Lean Digital Marketing

    • Kuno Creative
    • October 1, 2012

    Lean processes involve continuous improvement to operate more efficiently and to instill a sense of ownership by all stakeholders. Traditionally, we think of manufacturing as the primary beneficiary of lean, but any process can be improved this way, and marketing is no exception.

  • Enterprise Inbound Marketing

    • Kuno Creative
    • November 15, 2012

    With the pressure on to demonstrate the ROI of marketing efforts, CMOs are looking for new techniques to measure and improve results. Enterprise Inbound Marketing can help with strategies, processes and tools for generating qualified leads... and growing revenue.

  • Enterprise Inbound Marketing: A Process to Achieve Your Marketing Goals

    • Kuno Creative
    • April 1, 2013

    Discover techniques and strategies for solving your marketing challenges. The idea behind Enterprise Inbound Marketing is simple: increase revenues through marketing while making sales and marketing teams more efficient and productive using technology.

  • Enterprise Lead Nurturing

    • Kuno Creative
    • September 1, 2012

    Lead Nurturing enables brands to deliver the right content to the right person on the right channel at the right time in order to optimize and drive profitable consumer behavior by nurturing leads through the appropriate sales cycle.

  • Brand and Capture Blog

    • Kuno Creative
    • January 1, 2005

    Blog posts by John McTigue.

John McTigue's Education

St. Albans School

Yale University

BS, Geology and Geophysics


Studied geology and geophysics, minor in English.

University of Arizona

MS, Geology and Geophysics


Got a Masters in Geology & Geophysics, MS Thesis on numerical modeling in hydrothermal systems.

John McTigue's Languages

  • French

John McTigue's Projects

  • TowerData

    • August 2014 to Present

    Built out a completely new site for TowerData on Hubspot's new COS. This one was particularly fun because we pushed the limits with some paralax scrolling and completely custom Resource and Blog templates.

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