Jonathan McCoy

Current

Founder at Perception Labs

Past

Investor / Advisor / Founder at Multiple Ventures
Product Marketing Manager at Cirrus Logic
Product Marketing Engineer at Legerity

Founder at SWI Solutions
Product Engineer Co-op at AMD

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2 more...

Education

The University of Texas at Austin

Recommended

5 people have recommended Jonathan

Connections

417 connections

Industry

Computer Software

Websites

My Company

Jonathan McCoy’s Summary

I'm a bit of a geek. It all started when my parents bought me a 486 computer with a 2400 baud modem. Do you remember the internet before graphical browsers? Its was all so simple back then - IRC, FTP, Telnet, e-mail and Lynx. I remember my mother's face the first time she discovered that she had to choose between windows, DOS and Linux when she booted up our home computer. I love learning new technologies, programming languages, novel gadgets and any technology that is innovative really - this, along with a deep interest in mathematics, led me to study electrical engineering.

My professional engineering experience in semiconductors was not the stuff of life-long happiness. It almost felt like being so functionally specific was actually getting in the way of all the learning I wanted to do. The best reality I could think of would be to have the means to learn, experiment and build pet projects all day long.

This independence led me quickly down a path of entrepreneurship. I've been lucky enough to be able to spend most of my professional career starting up companies and working on side projects that I am passionate about. I hope for this trend to continue for some time.

Today, I am primarily focused on what I think is one of the biggest problems facing all of us - information overload. I am deeply passionate about solving the problem of consistently defining meaning within information. And, I am convinced that when this problem is properly solved, it will change each of our lives for the better, in ways that we can not even imagine.

Jonathan McCoy’s Specialties:

Creative problem solving. Strategic planning for new ventures / markets.

Jonathan McCoy’s Experience

Founder

Perception Labs

(Computer Software industry)

October 2006 — Present (2 years 10 months)

Currently in R&D, Perception Labs is developing a unique, patented technology to discover, analyze and simulate meaning in large sets of data. The company is using proprietary methods in combination with principles of information theory as the basis for defining the context of information.

The company's core belief is that a consistent and rigorous definition of context will allow for the incremental integration of data and domain expertise - 2 areas that overload knowledge workers in many diverse domains.

The company is seeking technical team members who share in this vision, as well as forward looking thinkers who see this problem in their own domain.
Investor / Advisor / Founder

Multiple Ventures

(Investment Management industry)

September 2002 — October 2007 (5 years 2 months)

A bit jaded by the dot-com fallout, the telecom industry, and the semiconductor business model, I was inspired by Warren Buffett and value investment principles, to invest in simple businesses with predictable cashflow.

• Green Light Delivery, purchased on 9/2002, and sold on 10/2007 was a professional courier and logistics service in Austin, TX. The company experienced quick revenue growth and a reputation for excellent customer service during this period.

• Greenling Organics, founded in my very own garage in May, 2005, Greenling's mission is to bring local, organic food to central Texas consumers by leveraging an efficient distribution network. I helped provide the initial vision for the company and business model, and assisted as a co-founder for the first 6 months of operation.

• Silas Corp is a partnership formed in 7/2005 to invest in on-demand restaurant delivery in central Austin. The company sold its first asset, LonghornDelivery.com in May, 2008.
Product Marketing Manager

Cirrus Logic

(Public Company; 1001-5000 employees; CRUS; Semiconductors industry)

2003 — 2005 (2 years)

I was offered an excellent opportunity at Cirrus Logic as a product marketing manager for a series of Industrial A/D converters. I worked at this position for 2 years where I had the opportunity to work with some great people, and also to frequently visit customers.

• Requirements gathering from face-face customer engagements in US, Europe, Asia and S. America
• Defined short and long-term product roadmap
• Launched 3 new products
• Worked with WW distribution partners
• Drove marketing plan, pricing strategy and cost reductions
Product Marketing Engineer

Legerity

(Privately Held; 201-500 employees; Semiconductors industry)

June 2001 — October 2002 (1 year 5 months)

Responsible for Voice over Broadband product line of CODEC and Subscriber Line Interface chips.

• Drove several design wins, working with WW sales force
• Implemented and drove formal project management system for product line
• Involved in product line re-branding
• Directed alpha customer program for new products
• Managed pricing strategy and customer revenue forecasting
Founder

SWI Solutions

(Information Technology and Services industry)

May 2001 — December 2001 (8 months)

SWI Solutions was founded to provide wireless internet access to multi-tenant units. In the early days of 802.11 technology, the company offered cost-effective wireless internet deployment solutions using commercially available radio receivers, custom antennas, and linux-based technology network management.

• Learned and tested currently available 802.11 commercial radios and related DSS antenna technology
• Implemented open-source bandwidth throttling and caching services through linux server
• Earned CCNA certification
• Negotiated contracts for T-1 services
• Provided bids for several large MDUs, MTUs
Product Engineer Co-op

AMD

(Public Company; 10,001 or more employees; AMD; Semiconductors industry)

September 1999 — December 2000 (1 year 4 months)

Worked as a product engineer on a variety of projects including testing, validation, and verification of voice CODEC telecommunication chips.

• Built custom board-level testing script in Tcl/Tk
• Worked with failure analysis equipment including Fib Mill, X-ray, laser cutter, and microscopes to analyze root cause
• Worked with test hardware to characterize production chip sets including modifying and optimizing C code on HP testers.
• Trained and assisted in chip simulation using Verilog and VHDL

Jonathan McCoy’s Education

The University of Texas at Austin

BS , Electrical Engineering , 1997 — 2001

Graduated cum Laude in Electrical Engineering. Completed degree program in 4 years while participating in the engineering co-op program for 3 full semesters.
• Specialty in Computer Engineering and Telecommunications
• Senior project was a fully functional, encrypted instant messenger using Java and SSL

Activities and Societies:

Eta Kappa Nu Honors Society
Tau Beta Pi Honors Society
UT Rubgy Team

Additional Information

Jonathan McCoy’s Websites:

My Company

Jonathan McCoy’s Interests:

Language, Information Theory, Software, Modeling, Simulation, Semantic Web, Search, Applied Mathematics, Technology, Computing, Human-Computer Interaction, Human Mind / Neuroscience, Complexity, Communication Sciences,;, History, Travel, Good Food, Wine, Consciousness, Investment, Entrepreneurship, Sustainability, Art, Beauty, Leadership