Jeff Berger

Jeff Berger

[jmbcomms@comcast.net] Seasoned high-tech, financl., mfg., and hospitality PR/marcom & web content strategist/writer.

Greater Boston Area

Current
  • CEO at JMB Communications
Past
  • Marketing at Compaq / H-P
  • Marketing at Digital PC
  • Marketing Communications at Digital Semiconductor
  • Public Relations at NEC Technologies
  • Manager Marketing Communications / Trade Shows / PR / Advertising at Helix Technology Corporation
  • Marketing Communications Manager at Computervision Corporation / PTC
  • Director of Sales Promotion & Conference Planning at Puritan Life Insurance Company / unit of General Electric Credit
  • Director of Editorial Services at New England Financial
Education
  • Adirondack Community College
  • Brown University
  • University of Rhode Island
  • Brown University
Connections
141 connections
Industry
Writing and Editing
Websites

Jeff Berger’s Summary

JMB Communications, which I founded in 1990 and where I am currently CEO, is a results-focused marcom / PR / web content creation / website design agency serving clients worldwide with highly seasoned, effective counsel. We are a marketing company that does highly effective websites, not simply another "website design house." We cover everything from strategy to content creation to fully optimized design to program execution.

JMB offers the benefit 25+ years of experience helping Fortune 1000 and smaller clients worldwide get more business, more efficiently. See www.jmbcommunications.com for more on our PR / marcom capabilities and www.websitesthatwork.info for more on "websites that work." Our clients are high technology, financial services, travel/hospitality, electronics, and manufacturing companies for which we do both B2B and B2C communications.

We also own www.everythingstmaarten.com, the largest St. Maarten travel website.

Jeff Berger’s Specialties:

Newsletters, news releases, white papers, backgrounders, trade / general magazine articles, collateral, web content, editing, ghost-writing, direct response packages -- if it has to do with words that convince people to act, we do it -- for technology, financial, hospitality, and other B2B and B2C companies worldwide. Highly seasoned strategic counsel with on-the-money execution skills. See www.jmbcommunications.com for capabilities / samples and www.websitesthatwork.info for web creation info.


Jeff Berger’s Experience

  • CEO

    JMB Communications

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 1990Present (18 years 2 months)

    JMB provides marketing communications, public relations, and website creation services to high tech, financial, and hospitality clients worldwide. I run the company.

  • Marketing

    Compaq / H-P

    (Computer Networking industry)

    19992003 (4 years)

    Our group wrote product marketing materials for all Compaq (later H-P) lines of business, from laptops to desktops, servers, and workstations, to storage products and sophisticated mission-critical software for Fortune 100 multinationals. I wrote for all of these products.

  • Marketing

    Digital PC

    (Computer Hardware industry)

    19961997 (1 year)

    Handled PR and marketing communications (as well as product placement in motion pictures and tv) for all Digital PCs with emphasis on laptops. Continued working with Compaq after it bought Digital.

  • Marketing Communications

    Digital Semiconductor

    (Semiconductors industry)

    19951996 (1 year)

    Created marketing communications, web content, and PR for this leading semiconductor company. DS was later acquired by Intel.

  • Public Relations

    NEC Technologies

    (Public Company; 10,001 or more employees; Computer Hardware industry)

    19941994 (less than a year)

  • Manager Marketing Communications / Trade Shows / PR / Advertising

    Helix Technology Corporation

    (Semiconductors industry)

    19851992 (7 years)

    Develop and execute public relations strategies for this leader in computer-controlled high-vacuum products for manufacturing semiconductors and other technology products; develop and execute global advertising programs; research and write customer case studies and all marketing communications collateral; manage all trade show activity (30-40 shows/year worldwide).

  • Marketing Communications Manager

    Computervision Corporation / PTC

    (Design industry)

    September 1981June 1985 (3 years 10 months)

    Wrote and supervised other writers creating marketing communications collateral for all lines of business worldwide covering CAD/CAM/CAE/CIM on proprietary computer systems, workstations, and PCs. Participated in theme development and execution for trade shows. Wrote Annual Reports. Strategized and directed product launches.

  • Director of Sales Promotion & Conference Planning

    Puritan Life Insurance Company / unit of General Electric Credit

    (Insurance industry)

    June 1980September 1981 (1 year 4 months)

    Created complete sales promotion and PR programs for this unit of General Electric and planned all their sales conferences worldwide.

  • Director of Editorial Services

    New England Financial

    (Public Company; 1001-5000 employees; Financial Services industry)

    September 1971June 1980 (8 years 10 months)

    Wrote monthly agent magazine, including interviews with thousands of top financial services sales people nationwide; photographed agents during interviews (photojournalism); edited complex legal materials so they were intelligible to readers; wrote speeches for key executives, newsletters, and incentive advertising to boost agent qualification for national sales meetings. Received numerous Awards of Excellence from Life Advertisers Association and Green Eyeshade Awards from IABC. Became NASD Registered Rep.


Jeff Berger’s Education

  • Adirondack Community College

    Psychology September 1969January 1970

  • Brown University

    Advertising 19651965

  • University of Rhode Island

    Journalism, Political Science, Speech September 1962June 1965

  • Brown University

    Photography September 1961January 1962


Additional Information

Jeff Berger’s Websites:

Jeff Berger’s Interests:

Photography, travel, writing

Jeff Berger’s Groups:

Nuclear Matters Plymouth MA

  •    Executive Suite member
  •    Pro Marketers - For Marketing Professionals member
  •    Technology Leaders Association member
  •    TopLinked.com member
  •    Friends of St. Maarten member
  •    Travel 2.0: Interactive Travel Industry Professionals member
  •    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators member
  •    MarketingProfs member
  •    Swiss Investments & Holding Companies member

Jeff Berger’s Honors:

Recipient of numerous awards from IABC, LAA, and IAC.


Jeff Berger’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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