Julie Mazziotta

Current

Marketing Director at French BioBeach
Marketing Freelancer, SEO, Social Media, Web Design, Copywriting, Blogger at JM Marketing

Past

Event Marketing Manager at Reed Business Information - B to B division of Reed Elsevier
Product Manager at Reed Business Information - B to B division of Reed Elsevier
Corporate Marcom Assistant - Telecom Software Division at Hewlett-Packard

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Education

CERAM Sophia Antipolis
Saliege

Recommended

4 people have recommended Julie

Connections

171 connections

Industry

Marketing and Advertising

Websites

Julie Mazziotta’s Summary

International Marketing Communication Freelancer

I manage promotions and all messaging activities to increase leads, brand awareness and sales.

- Plan and execute on/off-line marketing and communication programs. Develop strategies to enhance business performance and increase visibility.
- Design events, manage launch, logistics, quality and crisis on site.
- Define and implement media plans, direct marketing, copywriting, product launches, collateral, websites, emailing, PR, SEO, SEM, initiate partnerships, conduct market researches...

Julie Mazziotta’s Specialties:

• Demonstrated talent for adapting communications to each target audience at all levels in a wide range of industries.
• Computer-literate performer with extensive software. proficiency
• Fluent in French, English (TOEIC: Gold level, 865 pts) and Spanish, beginner in Italian.

Julie Mazziotta’s Experience

Marketing Director

French BioBeach

(Non-Profit; Biotechnology industry)

March 2009 — Present (9 months)

Mission: Develop the network and activities in accordance with the French Ministry agreement

- Define a new business model, strategy and identity.
- Redesign the website with new features to develop the biotech community.
- Create or update all the marketing and communications materials.
- Develop partnerships with French Economic Development Agencies, and sponsorship opportunities.
- Design and launch events, manage marketing, logistics, quality and crisis

French BioBeach is a networking organization for US and French Biotech communities. It all started in 2006 when the founder, Dr. Stéphane Richard, signed an agreement with the French Ministry of the Economy, Finance and Industry. He is now part of the French Foreign Trade Advisor's network for the French Government.
http://www.frenchbiobeach.com
Marketing Freelancer, SEO, Social Media, Web Design, Copywriting, Blogger

JM Marketing

(Marketing and Advertising industry)

January 2009 — Present (11 months)

Mission: Envision and execute promotional and messaging activities to generate leads, increase brand awareness and grow sales.

Create:
Website or Blog design and implementation, E-Commerce Website, Blog articles, Press Releases, Other Content Copywriting

Optimize:
Keyword Strategy, On-page SEO, Off-Page SEO, Link building Campaigns, SEO copywriting, Landing Pages

Promote:
Email Marketing, Social Media Implementation (Twitter, Facebook, Linkedin), Social Media Management and Community Building, Top Executive Personal Branding, PPC Campaigns, Database Management and CRM
Event Marketing Manager

Reed Business Information - B to B division of Reed Elsevier

(Public Company; RUK; Publishing industry)

July 2005 — February 2009 (3 years 8 months)

Specialized on “Information Technology” & “Manufacturing” executives markets.

Mission: Design, promote and manage a high volume, high frequency portfolio of more than 50 paying events per year

- Create a tailor-made, innovative and upscale offer: conduct market researches, focus groups, customers’ interviews and phone surveys to identify new event production opportunities.
- Manage speakers, network with experts, work closely with creative services, logistics, customer services and sponsoring teams.
- Determine on/off-line marketing and communication strategy with a $400.000 budget per year: define media plans, validate direct marketing implementation, realize newsletters, PR, initiate partnerships… Responsible for activity strategic monitoring: business plans, monthly reporting and action plans
Product Manager

Reed Business Information - B to B division of Reed Elsevier

(Public Company; RUK; Publishing industry)

January 2004 — June 2005 (1 year 6 months)

Mission: Research, develop and produce niche-oriented conferences for business executives, and work closely with the Division Manager, Marketing and Support staff

- Conduct market research on potential conference topics, identify new target markets,
- Develop new product: create programs, recruit speakers, write brochures, editorials, briefs
- Launch, test, validate, monitor new products and manage conferences on-site
Corporate Marcom Assistant - Telecom Software Division

Hewlett-Packard

(Public Company; HPQ; Computer Hardware industry)

March 2001 — August 2002 (1 year 6 months)

Mission:
- Create marketing/communication tools such as collateral, CD, promotional items, web site developments...
- Coordinate worldwide events with marketing teams, partners, speakers, customers and suppliers:
HP Software Forum 2002 in Seattle, TMW 2001 and 2002, 3GSM World Congress…

Julie Mazziotta’s Education

CERAM Sophia Antipolis

Master , Marketing , 1999 — 2003

CERAM Business School: Sophia-Antipolis, France - www.ceram.edu
Master’s degree September 2003: Marketing Specialization
Saliege

Classes Preparatoires 1997 — 1999