Jeff Klein

Current

• Webmaster at JLK Interactive, Inc.
• Webmaster at NCCI Holdings, Inc.

Past

• Web Architect at Lens Express Inc.
• Web Developer at The Automark Group, L.L.C.
• Director of Marketing at Florida Panthers Ice Ventures Inc.

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Education

• University of Miami
• Goucher College

Recommended

5 people have recommended Jeff

Connections

133 connections

Industry

Internet

Websites

• My Company
• My Portfolio
• CoachK.com

Jeff Klein’s Summary

• Seven years of internet marketing experience including paid and organic search engine marketing
• Certified Search Engine Marketer, Google Adwords Professional, Yahoo! Search Marketing Ambassador, Certified Usability Analyst
• Award winning Web Designer with seven years of progressive computer experience
• Expert knowledge of search engine industry including current trends, web properties and vendor products

Jeff Klein’s Specialties:

Search Engine Marketing, Internet Marketing, Lead Generation, Online Marketing Strategy, Search Engine Optimization, Web Usability, HTML, PHP, ASP, JavaScript, CSS, Photoshop

Jeff Klein’s Experience

• Webmaster

  JLK Interactive, Inc.

  (Privately Held; Myself Only; Internet industry)

  January 2006 — Present (2 years 11 months)

  • Manage network of web sites specializing in affiliate marketing.
  • Achieved Top 10 natural rankings for competitive key phrases on top tier search engines (Google, MSN, Yahoo).
  • Optimized both on and off-page factors to achieve high search engine rankings.
  • Managed pay per click campaigns (YSM, Google AdWords) to drive targeted traffic and meet ROI goals.

• Webmaster

  NCCI Holdings, Inc.

  (Non-Profit; 501-1000 employees; Insurance industry)

  2002 — Present (6 years)

  • Perform Webmaster duties including web design, user interface design, and information architecture.
  • Design and implement common user interface standards, usability guidelines, and development methodologies.
  • Research and utilize best practices in usability and design to ensure optimal site performance and user experience.
  • Manage eprise content management system for organization with 800+ employees.

• Web Architect

  Lens Express Inc.

  (Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

  2000 — 2002 (2 years)

  • Responsible for Search Engine Marketing campaign with budget of over $1,000,000
  Campaign consisted of paid and organic search engine marketing efforts including:
  o Pay Per Click advertising (Overture, FindWhat)
  o CPM based keyword search advertising (Google)
  o Keyword based banner advertising (Yahoo and AOL)
  o Shopping / product feeds (MSN)
  • Coordinated alliance partnerships and created co-branded web sites for Quixtar.com, More.com, and PlanetRx.com
  • Utilized leading analytics tools including WebTrends, DoubleClick, WordTracker and WebPosition Gold to monitor rankings, conversion, and other metrics.
  • Increased visits over 300% to more than 2,000 per day.
  • Helped grow Web site revenue 300% to $4 million in 2000.

• Web Developer

  The Automark Group, L.L.C.

  (Privately Held; 11-50 employees; Automotive industry)

  September 1999 — March 2000 (7 months)

• Director of Marketing

  Florida Panthers Ice Ventures Inc.

  (Sports industry)

  January 1998 — August 1999 (1 year 8 months)

Jeff Klein’s Education

• University of Miami

  M.S.Ed., Sports Administration, 1995 — 1996

  Award of Academic Merit

• Goucher College

  BA, Communications, 1991 — 1995

  Degree with Distinction, Honors in Communications

Additional Information

Jeff Klein’s Websites:

• My Company
• My Portfolio
• CoachK.com

Jeff Klein’s Honors:

• Google Adwords Professional - Google - March 2007
• Yahoo! Search Marketing Ambassador - Yahoo! - Oct. 2006
• Certification in Advanced Search Engine Marketing Strategies - Search Engine Workshops - Oct. 2006, 2002
• Certified Usability Analyst (CUA) - Human Factors Intl. - Sep. 2003