Josiahs Livingston

Current

• Director of Marketing & Product Development at Euri Inc.

Past

• Independent Marketing Consultant at J. Livingston Marketing Group
• Marketing Manager at Instant InfoSystems
• Brand Manager at Affinity Internet

see less...

Education

• Eastern Illinois University

Connections

59 connections

Industry

Marketing and Advertising

Websites

• My Blog

Josiahs Livingston’s Summary

Accomplished executive with a proven ability to develop and implement marketing strategies that support business and financial objectives. Led key initiatives that tripled sales, built product awareness, and repositioned brands. Experienced department manager, directing marketing, sales, web and creative teams to deliver superior results.

Josiahs Livingston’s Specialties:

Areas of expertise include:
- Developing detailed marketing plans & budgets
- Managing and motivating staff and teams
- P&L management
- Creating brand definition and awareness
- Lead generation and growing sales pipelines
- Product launches
- Strong copy writing skills
- Internet marketing and web analytics

Josiahs Livingston’s Experience

• Director of Marketing & Product Development

  Euri Inc.

  (Consumer Electronics industry)

  October 2006 — Present (3 years 2 months)

  Full accountability for the strategic planning, product development and leadership of consumer goods manufacturer. Responsible for directing marketing, sales, web and creative in the execution of campaigns, while measuring ROI.
  
  • Executed successful product launches for two patented inventions, including branding, packaging, and advertising .
  
  • Launched aggressive brand awareness PR campaign using TV appearances, newspaper, magazines and blogs.
  
  • Rolled out comprehensive Marcom plan using tradeshows, print ads, web, direct sales force, PR, and direct mail.
  
  • Managed a staff of 11, as well as domestic and international independent sales reps, distributors and resellers.

• Independent Marketing Consultant

  J. Livingston Marketing Group

  (Public Company; Myself Only; Marketing and Advertising industry)

  May 2000 — June 2007 (7 years 2 months)

  Developed strategic campaigns and responsible for directing a team of graphic designers, developers, and artists.
  • Founded consultancy, helping organizations build a consistent message to drive revenue.
  • Developed print and online marketing campaigns, web site design, SEO, and brand management for clients.
  • Ran a blog about branding & design, as well as guest write for sites and participate in conferences worldwide.

• Marketing Manager

  Instant InfoSystems

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  October 2005 — November 2006 (1 year 2 months)

  Managed the marketing department at B2B software and hardware reseller. Recorded webinars, wrote whitepapers, purchased online placements, send email blasts, and planned tradeshows to generate leads and sales pipeline.
  - Developed strategic objectives, budget and defined the marketing plan to achieve corporate goals.
  - Execution of new strategy increased lead generation by 232% and created $22 million in sales opportunities.
  - Used CRM to track leads, communicate with prospects, measure ROI, and supply sales with necessary data.

• Brand Manager

  Affinity Internet

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  2003 — 2005 (2 years )

Josiahs Livingston’s Education

• Eastern Illinois University

  MBA , Marketing , 1993 — 2000

  Activities and Societies:

  American Marketing Association: Held the role of Director of Research. During my term, the chapter was awarded “Outstanding Midwest Chapter” - a first for the University.

Additional Information

Josiahs Livingston’s Websites:

• My Blog

Josiahs Livingston’s Groups:

•    Inbound Marketers - For Marketing Professionals

Josiahs Livingston’s Honors:

• 2006: “You’re #1” Award (top performing employee of the year), Instant InfoSystems

• 2004: Employee of the Month, Affinity Internet

• 2003: “Best Direct Mail Piece”, Marketing Association of Credit Unions

• 2003: Diamond Award Direct Mail Category, Credit Union National Association

• 2000: Quarterly Employee Award of Excellence, McLeodUSA

• 1998: American Marketing Association “Outstanding Chapter”, Eastern Illinois University

• 1998: Executive Club Award (Top 1% of 10,000 employees), McLeodUSA

• 1997: Sales Representative of the Quarter, McLeodUSA

Josiahs Livingston’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch