Jerry Green

Past

Group Manager, Brand Management and Marketing Communications at EMBARQ
Group Manager, Brand Advertising at EMBARQ
Group Manager, Marketing Communications at Sprint North Supply

Director of Marketing Services/Account Supervisor at NKH&W
Account Supervisor at BKV - Formerly Weyforth Haas; MRA
Account Supervisor at Agard and Associates

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Education

University of Kansas

Recommended

4 people have recommended Jerry

Connections

265 connections

Industry

Marketing and Advertising

Websites

Jerry Green’s Summary

Solution-focused marketing, advertising and branding professional. Progressive manager with diverse consumer and B2B advertising agency and corporate experience with companies such as Sprint, Yellow Freight, Phillips Petroleum, EMBARQ and International Trucks.

Jerry Green’s Specialties:

• Brand Management
• Marketing
• Team Development
• Social Media
• Direct Response
• Agency Direction
• Advertising

Jerry Green’s Experience

Group Manager, Brand Management and Marketing Communications

EMBARQ

(Public Company; EQ; Telecommunications industry)

November 2007 — September 2009 (1 year 11 months)

Reported directly to CMO. Managed marketing communications team of five managers and multiple external agencies responsible for consumer division’s $75M marketing budget in support of $2.5B annual revenue target. Led brand team of three managers responsible for strategic branding initiatives including brand identity, education, online and offline asset protection, advertising and research.

• Guided internal team and external agencies in transition from a communications approach dependent on television advertising to a targeted strategy with the focus on limited-spill, mass tactics and segmented, online and offline direct marketing. Resulted in a 15% increase in marketing call volume with 10% reduction in budget.

• Led team responsible for developing the concept, launching and promoting the EMBARQ YouTube brand channel. Channel content focused on support for top customer service issues and engaging customers and prospects in conversation with the brand. Online media and social outreach plan generated nearly 500,000 brand channel visits in first six months while providing lowest cost per order of any tactic.

• A year after the new brand launch research revealed that only 24% of employees knew the EMBARQ brand promise of Practical Ingenuity. Brand identity team launched educational campaign that included Microsite, posters, web banners, emails, giveaways, competitions and a road show to 18 territory locations. Post-campaign research showed brand promise awareness had nearly doubled to 41%.
Group Manager, Brand Advertising

EMBARQ

(Telecommunications industry)

March 2006 — November 2007 (1 year 9 months)

Reported to Director of Brand Management. Led brand advertising efforts supporting launch of new Fortune 500 Company EMBARQ.

• Managed development of integrated marketing communications launch plan including television, radio, print, outdoor and online executions. Directed $18M rebranding budget including $10M media budget supporting launch. Results of 95% total brand awareness exceeded six month targets.

• Reported to senior leadership at monthly Brand council meetings on key indicators and trends of EMBARQ brand health. Monitored and reported on customer perceptions of EMBARQ, competitors and peers. Managed ongoing brand equity study research.
Group Manager, Marketing Communications

Sprint North Supply

(Wholesale industry)

July 2004 — March 2006 (1 year 9 months)

Reported to Director of Marketing. Managed a team of eight including project managers, art directors and copywriters. Supervised external advertising agencies and freelance creative. Supported product, sales and marketing team and their revenue objectives.

• In response to budget reductions led the team charged with expanding co-op promotional opportunities for product suppliers. Developed extensive marketing development fund options including product catalog, bi-monthly magazine, collateral, direct mail, promotions, trade shows and customer service events. Resulted $1.6M in MDF collected to self-fund team.

• Managed the team responsible for developing online print-on-demand process for independent Sprint Authorized Dealers to customize and order product sales materials.
Director of Marketing Services/Account Supervisor

NKH&W

(Marketing and Advertising industry)

August 1997 — January 2004 (6 years 6 months)

Provide strategic direction and day-to-day account management. Lead contact between agency and client. Responsible for new business acquisition, management of prospect database and agency self-promotion.

Key Clients:

• Boeing Wichita Credit Union – Client’s senior leadership was considering renaming and repositioning company and needed customer and prospect perspective and agency recommendation. Conducted proprietary qualitative research among current and prospective customers. Developed strategic marketing plan for client’s in-house marketing team.

• Westar Energy - Created image campaign utilizing actual Westar employees and promoting the exceptional service they provided to the community. Public perception improved measurably in addition to an increase in employee morale.

• Baldor Electric Company - Led new business team in acquisition of this $2B Fortune 500 client. Developed, implemented and managed integrated marketing communications plan including print advertising, direct marketing, sales support, trade show and annual report.

• Micro Motion a $200M division of Emerson Electric – Developed launch plan to introduce lower priced version of their flagship product. Repositioned Micro Motion brand as the “total service provider”. Launch outperformed previous new product launches by 600 percent. Sales developed from generated leads increased by 493 percent.

• Phillips Petroleum Company and Phillips 66 – Budget reductions forced Phillips’ retail and brand divisions to merge advertising efforts. Managed the development of television and radio commercials supporting combined Phillips 66 brand and retail objectives.

• Yellow Freight Corporation – Supported corporate communications group and product managers in development of marketing plan for Yellow Freight brand. Supervised the design and creation of print advertising, sales collateral, web site, trade shows and promotion of NASCAR sponsorship
Account Supervisor

BKV - Formerly Weyforth Haas; MRA

(Privately Held; Marketing and Advertising industry)

June 1995 — August 1997 (2 years 3 months)

Provide strategic direction and day-to-day account management. Lead contact between agency and client. Responsible for new business acquisition, management of prospect database and agency self-promotion.

Key clients:

• International Trucks - Supervised the development and production of national print trade advertising for International Truck Dealers’ aftermarket parts program. Managed team responsible for design, production and distribution of monthly versioned sales flyers for several hundred independently owned and operated International Truck Dealers’ aftermarket parts and service sales program

• Caterpillar’s Truck Engine Division - Developed and managed NASCAR themed sales incentive promotion to reward International Trucks’ salespeople for selling Genuine Cat parts
Account Supervisor

Agard and Associates

(Marketing and Advertising industry)

1985 — 1994 (9 years )