John K. (JK) Lunde

Current

President at Reverse Market Insight (RMI)

Past

Vice President, Business Metrics & Analysis at Financial Freedom
Analyst at AT&T Wireless
Financial Analyst at Cendant Settlement Services Group

Financial Analyst/Trader at Acquisition Group
Analyst at MetaMarkets.com
Personal Banking Officer at Wells Fargo Bank

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Education

California State University San Bernardino

Recommended

7 people have recommended John K. (JK)

Connections

225 connections

Industry

Financial Services

Websites

Reverse Market Insight

John K. (JK) Lunde’s Summary

Reverse Mortgages are one of the fastest growing liquidity tools in the US, filling a hole in the retirement landscape as traditional pensions and Social Security retreat in availability and importance. The industry is 1-2% penetrated in the fastest growing demographic segment in the nation and has seen explosive 50%+ growth in each of the past 4 years. As the baby boom generation swells the ranks of seniors over the next two decades, the market opportunity will only continue to grow.

Whether you've been in the industry for years or just looking to enter, RMI can offer information and advice to fast-track your efforts in Reverse Mortgages. The industry is similar to traditional forward mortgages, but can you really afford to take chances on understanding where it's different? If you're serious about Reverse Mortgages as a growth opportunity, let's talk.

John K. (JK) Lunde’s Specialties:

reverse mortgage, senior, financial analysis, modeling, profitability, product performance, strategy, metrics, kpi, balanced scorecard, business intelligence, data warehouse, pricing, execution, secondary, industry, competitive intelligence, market analysis

John K. (JK) Lunde’s Experience

President

Reverse Market Insight (RMI)

(Privately Held; 1-10 employees; Information Services industry)

March 2007 — Present (2 years 10 months)

Reverse Market Insight is the competitive information service for the Reverse Mortgage industry, the fastest growing product group in mortgages. RMI provides detailed performance reporting and analytics through its relationships with leading Reverse Mortgage companies, enabling more informed decision-making and a comprehensive view of the market environment for our customers.

The RMI team was the driving force behind reporting and analytics for Financial Freedom, the nation's leading Reverse Mortgage originator and servicer. The management reporting suites developed by the RMI founders were a fundamental part of the company's transformation into a world-class organization that grew in value from $60 million to over $600 million over their tenure. Their expertise in the Reverse Mortgage industry was formed during this period of intense growth (50-100% annually).
Vice President, Business Metrics & Analysis

Financial Freedom

(Public Company; 1001-5000 employees; NDE; Financial Services industry)

March 2004 — March 2007 (3 years 1 month)

- Developed and maintained first comprehensive standard management reporting packages for 24 business units, including KPIs and Balanced Scorecard support

- Led financial and operating analysis of proprietary product re-pricing, a segment responsible for 50% of net income historically. Modeled customer decision expectations and new market growth including breakeven and financial implications

- Created operational forecasting model to project daily business results by product and channel segment

- Developed full business plan for settlement services subsidiary to leverage controlled business opportunities in a legal/regulatory compliant structure. Opportunity: $8 million pre-tax profit in first 36 months.

- Developed and managed $14 million capital expenditure budget, including project justifications and ROI, IRR, NPV justifications and prioritization

- Developed and managed $1.4 million annual budget incentive compensation program tied to performance metrics
Analyst

AT&T Wireless

(Public Company; 10,001 or more employees; AWE; Wireless industry)

April 2003 — October 2003 (7 months)

-Developed comprehensive reporting package for engineering division of AT&T Wireless utilizing data from disparate sources and encompassing financial, service and quality metrics in a unified scorecard approach. This combination of Access database and Excel spreadsheets enabled a transition from a 400 hour process to 60 hours per month

-Created and implemented processes to ensure accurate and efficient capital reporting in a time-critical environment

-Delivered ad-hoc reporting to enable field managers to quickly assess the impact of changes in a dynamic project costing and scheduling environment from national, regional and local market perspectives
Financial Analyst

Cendant Settlement Services Group

(Public Company; 10,001 or more employees; CD; Real Estate industry)

March 2002 — April 2003 (1 year 2 months)

-Created and maintained full financial modeling system for forecasting results of company over three-year horizon

-Advised CFO on financial costs/benefits of all projects requiring significant capital expenditure based on IRR/NPV spreadsheet analysis and interaction with requesting managers

-Actively involved in budgeting process, as well as monthly variance analysis vs. plan

-Specific support for “Balanced Scorecard” reporting approach, involved in design and implementation in a real estate services environment

-Ad hoc reporting to CFO
Financial Analyst/Trader

Acquisition Group

(Privately Held; 1-10 employees; Investment Management industry)

September 2001 — March 2002 (7 months)

-Traded M&A deals in equity markets to capture short-term fluctuations in risk arbitrage spread

-Daily trade accounting and arbitrage modeling using custom Excel spreadsheets

-Proficient in use of BearTrade, Archipelago, RealTick and Bridge securities software packages
Analyst

MetaMarkets.com

(Privately Held; 11-50 employees; Investment Management industry)

June 2000 — August 2001 (1 year 3 months)

-Advised fund family on opportunities in the energy sector during the California energy crisis based on DCF models developed and maintained at the company and industry levels

-Advised fund family on prudent earnings announcement risk mitigation policy following analysis of trading activity in portfolio companies during periods before and after quarterly scheduled earnings announcements
Personal Banking Officer

Wells Fargo Bank

(Public Company; WFC; Banking industry)

1996 — 1999 (3 years )

Retail sales at bank branch inside store, balancing sales quotas, operational duties, risk controls and limited staff management in a 7 day a week environment