Electronic Marketing Manager at Enzo Lifesciences
Strasbourg Area, France
- Current
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- Electronique Marketing Manager at Alexis Corporation
- Past
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- eBuisness Manager at MP Biomedicals
- Europeen Communication Manager at MP Biomedicals
- Marketing Special Projects Manager at Qbiogene
- Education
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- istm
- Recommended
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1 person has recommended Jeff - Connections
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96
connections
- Industry
- Biotechnology
- Websites
Jeff Keyser’s Experience
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Electronique Marketing Manager
Alexis Corporation
(Biotechnology industry)
September 2008 — Present (3 months)
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eBuisness Manager
MP Biomedicals
(Privately Held; 51-200 employees; Biotechnology industry)
January 2007 — September 2008 (1 year 9 months)
Online Marketing management & eBusiness developpment.
Email Blast creation, realization & follow-up (recruitment + fidelization)
Search engine marketing - SEM (planing, optimization & follow-up)
Search engine optimisation - SEO
E-advertissement (Banners / trafic generation)
Developpment of new eCommerce functions (Definition of needs & project management - international multi-skills team located in different continents)
Total site refresh to match corporate guidelines
New media studies and developpment (Viral marketing, RSS marketing)
Overall Business : >$1M, + 35% growth -
Europeen Communication Manager
MP Biomedicals
(Biotechnology industry)
January 2004 — December 2006 (3 years)
Definition & implementation of Marketing Communication plans of the european division of the company.
Management : Project teams of 4 people (Grafic Designers + Product Managers)
Budget : 1.5 million €
Also acting as Biochemicals Product Manager (overall business of the range 3 M€) -
Marketing Special Projects Manager
Qbiogene
(Biotechnology industry)
January 2002 — December 2004 (3 years)
Management of projects to increase the company communication capabilities.
Email blast, CRM (Customer service, Marketing, sales forces, technical support)
Additional Information
Jeff Keyser’s Websites:
Jeff Keyser’s Groups:
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French Web 2.0 -
SearchEngineWatch.com Forums -
Science & Technology Media Professionals™ -
Tweeple
