
Digital and Social Media Manager, PepsiCo
Greater New York City Area

Digital and Social Media Manager, PepsiCo
Greater New York City Area
I am currently a member of the Social media team at PepsiCo. We are trying to develop a conversational communications strategy across our brands that involves bringing the outside in, building transparency and connections with consumers. Spent a number of years at GE working in employee marketing, marketing communications and public relations. Helped build the foundation for their social media efforts including first company podcasts, blogger engagement and employee guidelines around social media.
(Public Company; PEP; Consumer Goods industry)
February 2008 — Present (1 year 10 months)
Develop strategies for PepsiCo using digital and emerging media.