Jonathan Kantor

Current

Principal at The Appum Group

Past

Senior Technical Communications Manager at J.D. Edwards Enterprise Software
Business Development Manager at Apple Computer
Senior Field Sales Representative at Microsoft Corporation

see less...

Education

University of Massachusetts, Amherst

Recommended

5 people have recommended Jonathan

Connections

118 connections

Industry

Information Technology and Services

Jonathan Kantor’s Summary

In today's hyper-competitive business environment, executive decision makers are looking to B2B marketing mediums such as white papers for solid, accurate information – minus marketing fluff.

With more than 26 years in the technology sector, I am the principal of The Appum Group, "The White Paper Company", specializes in the development of professional white papers for companies of all sizes and across all industries.

Since 2000, I have produced over 300 white papers for established enterprise organizations such as Microsoft, Intel, Adobe, Lexmark, Proctor & Gamble, and Juniper Networks, as well as a host of SMB organizations across many business sectors.

I am also the author of the book: Crafting White Paper 2.0: Designing Information for Today's Time and Attention Challenged Business Reader.

My blog is entitled: White Paper Pundit which is followed by thousands of white paper writers and business marketers every day. You can read my blog at: www.whitepaperpundit.com.

Jonathan Kantor’s Specialties:

Strategic and technical plan development, solution marketing, technical translation into business marketing messages, competitive analysis and countermeasure development.

Jonathan Kantor’s Experience

Principal

The Appum Group

(Privately Held; 1-10 employees; Information Technology and Services industry)

May 2000 — Present (9 years 7 months)

Owner, Founder, and Principal of technical marketing firm specializing in white paper marketing for SMB and Enterprise businesses. Industry expertise includes: Computer Hardware, Support, and Services, Enteprise Software, Telecom, Retail, Construction, Pharmaceuticals, and BioTech.
Senior Technical Communications Manager

J.D. Edwards Enterprise Software

(Information Technology and Services industry)

March 1998 — April 2000 (2 years 2 months)

Responsible for the entire white paper strategy for a 1.7 billion dollar enterprise software organization.

Managed a team of technical writers, web and multimedia content experts for the development of the entire white paper strategy for the fourth largest enterprise software developer during this period.

Worked with executive management, software development, and product marketing to deliver a yearly quota of 12 white papers that supported enterprise marketing strategies and goals.

Developed an entirely new and streamlined production process that utilized internal web resources along with outside printing resources that facilitated the rapid deployment of white papers within 48 hours for any JDE sales office around the world.
Business Development Manager

Apple Computer

(Public Company; 10,001 or more employees; APPL; Computer Hardware industry)

November 1986 — October 1997 (11 years )

Specialized in the development, implementation of a series of demand creation activities focus on desktop publishing, digital multimedia, and digital video production that resulted in the closure of over 3.5 million dollars per year in incremental contribution to regional sales .
Senior Field Sales Representative

Microsoft Corporation

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

March 1983 — November 1986 (3 years 9 months)

One of the first series of field sales representatives based in Denver Colorao during Microsoft's early forray into application software sales, reporting to the Los Angeles office. Worked with computer dealers in Colorado, New Mexico, Wyoming and Arizona for sell-in, training, and support responsibilities for both MS-DOS, Windows, and Macintosh applications, languages, and PC hardware products.

Jonathan Kantor’s Education

University of Massachusetts, Amherst

BBA , Business Administration , 1974 — 1978

Additional Information

Jonathan Kantor’s Interests:

PC and Mac computer technology, Windows and MacOSX Software, Reform Judaism, Conservative Talk Radio, Dennis Prager Listener Group Member, NFL Football & the Denver Broncos.

Jonathan Kantor’s Groups:

Society of Technical Communications, Former President of Jewish Republicans of Colorado, Windstream Residential Association Board of Directors, Leader Prager Listener Group Bible/Torah Study.