Andrea Kocsis

Current

• Webmarketing CRM and e-commerce consultant (Self-employed)

Past

• Online Marketing Manager at Cewe Color France
• CRM project manager at Pages Jaunes Marketing Services, formerly known as E-Sama or Wanadoo Data
• SEO project manager at NetBooster France

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Education

• Conservatoire National des Arts et Métiers

Recommended

1 person has recommended Andrea

Connections

52 connections

Industry

Marketing and Advertising

Andrea Kocsis’s Summary

Marketing specialist experienced in on line and off line advertising, project management, direct marketing.

Andrea Kocsis’s Specialties:

Direct marketing strategy and campaigns, online advertising, CRM strategy, databases, call center, website and IT development.

Andrea Kocsis’s Experience

• Webmarketing CRM and e-commerce consultant

  Self-employed

  (Self-Employed; Marketing and Advertising industry)

  October 2007 — Present (1 year 1 month)

  Fields of expertise:
  - key account management and consultancy in webmarketing, e-commerce and CRM
  
  - online and offline marketing strategy definition and implementation: marketing dashboards using Key Performance Indicators, marketing campaign planning, negotiation, project management, team coordination
  
  - online advertising: SEO, SEM, affiliation, PPC, PPO, lead generation, ROI-targeted projects, newsletters
  
  - CRM: large scale database implementation and management (up to 28M adresses), including profiling, segmentation, automated marketing efficiency analysis, customer loyalty programs
  
  - e-commerce: consultancy for B2C and B2B e-commerce sites, ergonomy, customer acquisition and retention, customer churn reduction; bonus: the regular user's keen eye
  
  - offline advertising: direct marketing, call center-oriented project management, phone marketing, fulfillment, customer service implementation

• Online Marketing Manager

  Cewe Color France

  (Public Company; 1001-5000 employees; Photography industry)

  July 2005 — October 2007 (2 years 4 months)

  Online marketing strategy and implementation for Cewecolor's partners.
  In charge of the marketing development of digital photo orders through internet.

• CRM project manager

  Pages Jaunes Marketing Services, formerly known as E-Sama or Wanadoo Data

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  January 2003 — January 2005 (2 years 1 month)

  Project manager for customer relationship management-oriented databases, direct marketing strategy and campaigns.

• SEO project manager

  NetBooster France

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2000 — January 2002 (2 years 1 month)

  Search engine optimisation and search engine marketing for major international clients, in several languages.

Additional Information

Andrea Kocsis’s Groups:

Adetem - French marketing association

•    E-Business Events (emarketing, ecommerce, ebusiness...)