Market Research, Marketing and Advertising
Providence, Rhode Island Area
Market Research, Marketing and Advertising
Providence, Rhode Island Area
- All aspects of marketing, market research and brand management.
- My expertise allows taking any small to mid-size company's product to market and realize brand recognition.
Expertise with all Microsoft Office applications, Publisher, Expression, SPSS, SAS, ACT! and Lotus Notes; experience with C, C++ and HTML; Contract and Sales negotiations; Brand Management; MS, Unix and Novell networking software and management.
(Privately Held; Management Consulting industry)
March 1988 — Present (20 years 9 months)
All aspects of the Marketing and Sales Management Processes. Clients encompass start-ups to mature companies looking to perform due dilligence of their sales staff, target market demographics and sales processes.
(Non-Profit; 1-10 employees; Education Management industry)
August 2005 — October 2007 (2 years 3 months)
Developed and managed the advertising and marketing campaigns for this youth education company. The media managed, and processes included, the development of research and demographic studies, the production of product for-- and purchasing air time on -- television, radio, website(s), print, and billboard venues.
(Public Company; 201-500 employees; Information Technology and Services industry)
May 1991 — May 2001 (10 years 1 month)
The original company, Frye Computer Systems, was purchased by a newly created division of Seagate Technology as a privately held separate entity called Seagate Software. As a sales engineer, I promoted and marketed software products to distributors, retailers and Fortune 500 companies. The Seagate Software division was sold to VERITAS Software in May of 2000.
Products included Backup Exec, WinInstall, Frye Utilities for Networks (FUN), Netware Early Warning System (NEWS), WinLAND and Software Update and Distribution System (SUDS).
(Privately Held; 5001-10,000 employees; Computer Software industry)
1999 — 2000 (1 year)
As a sales engineer, I promoted and marketed software products to distributors, retailers and Fortune 500 companies. The Seagate Software division was sold to VERITAS Software in May of 2000.
(Privately Held; 11-50 employees; Computer Software industry)
September 1988 — March 1991 (2 years 7 months)
I managed business development for Fortune 1000 accounts. Mosaic Software developed and offered multi-dimensional financial management and disaster recovery products. Target markets were the CFOs and financial management departments within the banking, investment and lending industries.
(Privately Held; 51-200 employees; Computer Hardware industry)
June 1982 — March 1988 (5 years 10 months)
Marketed the first IBM-compatible PCs, software and accessories to distributors, retailers and Fortune 500 companies.
MBA, Marketing, 2006 — 2009 (expected)
Certificate(s), C/C++, Unix Server Admin & Managment, 2001 — 2001
B.S. Business, Marketing, 1992 — 1998
1969 — 1972
Golf; Boston Red Sox; New England Patriots
- Vice Chairman for the Smithfield (RI) Economic Development Commission
- Former Member, Fiscal Advisory Group for the Mayor of Woonsocket (RI)
- United States Air Force, Sgt., NCOIC, Environmental Health (1972-1976)
- Rhode Island Department of Education, Teaching Certificate #38056
- State of Rhode Island (TSC) License #1923, Technical Systems Consultant - Data
- Published Author of several Market Research Studies and books on Money and Finance for young adults
- Former Radio Host of "On Air Tech Support" WNRI 1380 AM
- American Marketing Association
- Providence Geeks
- Rhode Island Tech Collective
- Focus 500 Business System
- Student Veterans of America
- Received the Air Force Commendation Medal (1976)
- Eagle Scout, Troop 26, Woonsocket (RI)
- Publications:
Radio Frequency Identification Devices and Implementation Issues: Private Firm, October 2007.
Mom, Dad, Tell Me About Money: A Primer, Cumberland, RI: Thundermist Publishing. ISBN# 0-9759494-0-3, June 2004.
Andrade J, Brown JM, Hibbard J, Riordan S, Walsh L. Research Report on Training and Recruitment, Lincoln, RI: Northern Rhode Island Private Industry Council. 1992.
- Surveys:
Change of Involvement Among The Parents Whose Adolescents Attended Sex Education Classes in Rhode Island Schools After Attending Parental Workshops, Cumberland, RI: Thundermist Publishing. September 2007.
Survey of Internet Service Providers, Cumberland, RI: Thundermist Publishing. July 1996.
Northern Rhode Island Opinion Survey on the Closed Financial Institutions, Cumberland, RI: Thundermist Publishing. June 1991.