
Digital Strategist at Electric Artists
Greater New York City Area

Digital Strategist at Electric Artists
Greater New York City Area
Early in my career, I developed and launched, IdeaBlob.com, the first social network ever created by a credit card company (Advanta). In my current role as a strategist at Electric Artists, I continue to keep this innovative edge alive and steer my clients in developing and executing a more enlightened point-of-view towards interactive marketing and digital media.
My non-traditional career path has given me the ability to pursue both creative and analytical skills. This ensures that my work continues to push innovations for my client while still rooted strongly in their business goals.
I love the Internet and the possibilities it holds. I'm particularly interested in digital publishing and branded content development as it marries my education in journalism and my experience in digital media.
I blog about digital media and innovations in the industry at, www.contentdecoded.com
(Privately Held; Marketing and Advertising industry)
May 2008 — Present (1 year 8 months)
Develop and execute online marketing strategy for media and entertainment properties, financial and hospitality/ travel brands.
Primary Clients: American Express OPEN, Lonely Planet, AETV, USA, History Channel
(Writing and Editing industry)
May 2005 — Present (4 years 8 months)
Constentdecoded.com takes a leading role in driving the conversation around the future of content, curation, digital publishing and branded content. By keeping tabs on the industry, new launches, extensive analysis and interviews with thought-leaders - ContentDecoded.com hopes to crack the code on the future of content.
(Privately Held; Marketing and Advertising industry)
October 2007 — May 2008 (8 months)
Clients: Cynthia Rowley, Johnson & Johnson Healthcare, Teroforma
(Public Company; ADVNA; Financial Services industry)
June 2006 — October 2007 (1 year 5 months)
Developed and launched ideablob.com, the very first social-network created and launched by a credit card company in USA.
(Internet industry)
January 2006 — May 2006 (5 months)
Freelance.
(Internet industry)
December 2005 — May 2006 (6 months)
Freelance.
B.A (Honors) , Journalism , 2001 — 2005
reading, traveling,